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All Journal Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Riesta Ayu Oktarina
Stikosa - AWS
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Humas Pemprov Jatim Dalam Membangun Citra Pemerintahan Melalui Media Digital Aprita Dwi Mardiyanti; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.475

Abstract

Hubungan masyarakat (humas) memiliki fungsi penting dalam membangun citra yang baik bagi instansi pemerintahan. Hal yang dilakukan dalam membagun citra yaitu dengan melakukan strategi komunikasi yang ramah dan responsif terhadap masyarakat. Berdasarkan pentingnya humas dalam pemerintahan tersebut, peneliti ingin mengkaji bagaimana strategi komunikasi humas pemerintahan dalam membangun citra dalam membagikan informasi maupun membagikan unggahan kegiatan Gubernur Jawa Timur. Penelitian ini fokus kepada akun media sosial Instagram @humasprovjatim yang dimiliki humas lebih aktif daripada media sosial lainnya yang dimiliki humas. Jenis penelitian adalah kualitatif-deskriptif yang memaparkan kegiatan komunikasi humas dalam memberikan informasi kepada publik. Peneliti menemukan adanya strategi komunikasi humas pemerintahan dalam memanfaatkan media sosial Instagram secara menyeluruh dibangdingkan media sosial lain yang dimiliki humas Jatim seperti Facebook, Twitter, Tiktok, Youtube.
Artificial Intelligence and Media Integrity in Digital Media: A Literature Review on Algorithmic Disinformation and Communication Ethics Riesta Ayu Oktarina; Rahmad Gatut Marwanto; E. Rizky Wulandari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1209

Abstract

The development of artificial intelligence (AI) has fundamentally transformed the digital media ecosystem, particularly in the processes of information production, distribution, and legitimation. While AI enables efficiency and content personalization, it simultaneously raises critical challenges to media integrity and communication ethics. This article aims to critically examine the role of artificial intelligence in shaping the crisis of digital media integrity, with particular attention to algorithmic disinformation, biased information distribution, and the ethical implications of AI-based media practices. This study employs a qualitative approach through a literature review of ten international scholarly journals published between 2015 and 2025. The findings indicate that AI functions as a structural actor within the digital media ecosystem by reinforcing the logic of the attention economy, accelerating the spread of disinformation, and reshaping journalistic ethical standards. At the same time, AI also presents potential as a tool for disinformation mitigation when supported by ethical frameworks, algorithmic transparency, and effective governance. This article concludes that digital media integrity in the age of artificial intelligence constitutes a systemic issue that requires a multidimensional approach integrating communication ethics, technology regulation, and platform accountability.
Co-Authors Aprita Dwi Mardiyanti E. Rizky Wulandari Edelweis Putri Prima Rahmad Gatut Marwanto