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All Journal DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media INTERACTION: Jurnal Pendidikan Bahasa
Miftahol Anwar
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Internet Marketing Organik Pada Penjualan Produk CV.Toserba Pesantren Miftahol Anwar
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No.2 April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.476

Abstract

The development of the internet brings changes in the application of the company's marketing strategy. Like CV. Toserba Pesantren, from the start of building a business, they have taken advantage of online marketing opportunities. So the point of this problem is how the internet marketing strategy uses free media in selling CV. Toserba Pesantren. This type of research uses a qualitative descriptive method with the data source is the Owner/Director of CV.Toserba Pesantren, Admin and customer CV. Toserba Pesantren with data collection namely observation, interviews and documentation so that the data analysis techniques are reduction, data presentation and conclusions. The results of this study indicate that the strategy carried out by CV. Toserba Pesantren among others, promotion or advertising through websites, search engine optimization (SEO) with an emphasis on keywords, YouTube and Whatsapp. Sales promotion through social media, discounts and special offers. Personal selling in its offline store and direct marketing via social media. The implications of this research are CV. Toserba Pesantren need to be active on several social media such as Facebook Marketplace and marketplace. In addition, it is also necessary to be active in several events, bazaars for personal selling.
Strategi Internet Marketing Organik Pada Penjualan Produk CV.Toserba Pesantren Miftahol Anwar; Mochammad Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.476

Abstract

Perkembangan internet membawa perubahan didalam penerapan strategi marketing perusahaan. Seperti halnya CV. Toserba Pesantren, dari awal membangun usaha sudah memanfaatkan peluang online marketing. Maka pokok dari permasalahan ini ialah bagaimana Strategi Internet Marketing Organik Pada Penjualan Produk CV. Toserba Pesantren. Jenis Penelitian ini menggunakan metode deskriptif kualitatif dengan sumber data adalah Owner/Direktur CV. Toserba Pesantren, Admin dan pelanggan CV. Toserba Pesantren dengan pengumpulan data yaitu observasi, wawancara serta dokumentasi sehingga tehnik analisis data yaitu reduksi, penyajian data dan kesimpulan. Hasil dari penelitian ini menunjukkan bahwa strategi yang dilakukan oleh CV. Toserba Pesantren antara lain, promosi atau periklanan melalui website, optimasi mesin pencari (SEO) dengan menekankan pada kata kunci, youtube dan Whatsapp. Sales promotion melalui media sosial, diskon dan penawaran khusus. Penjualan pribadi di toko offlinenya dan pemasaran langsung memalui media sosial. Implikasi dari penelitian ini adalah 1. CV. Toserba Pesantren perlu aktif di beberapa media sosial seperti Facebook Marketplace dan marketplace. Selain itu juga perlu aktif di beberapa event, bazar untuk personal selling.
Framing Transformation in Digital Political Communication: An Analysis of the Role of Political Influencer Denny Siregar on Social Media Henry Sianipar; Pritha Ayodya; Andreas Sainyakit; Miftahol Anwar; Bagus Sudarmanto
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.3160

Abstract

This study analyzes the framing transformation carried out by Denny Siregar as a political influencer on Indonesian social media during the period of 2014–2024. Using a qualitative approach with a constructivist paradigm and Robert Entman's framing analysis model, this research explores how Denny Siregar went through three significant transformation phases: the Ahok supporter phase (2014–2017), the Jokowi supporter phase (2014–2022), and the Jokowi critic phase (2022–2024). Data were collected through social media content analysis on Facebook, Twitter, Instagram, and YouTube, as well as secondary document analysis. The findings show that the framing transformation was influenced by political, economic, social media technology factors, and audience dynamics. In the Ahok supporter phase, the framing focused on bureaucratic reform and anti-corruption narratives using good personification strategies and moral polarization. The Jokowi supporter phase featured narratives of infrastructure development and counter-framing against opposition using selective data. The Jokowi critic phase employed betrayal narratives and historical reframing with value consistency positioning. This transformation impacted follower composition changes of up to 30% and a decline in engagement of up to 40%, while increasing discussion polarization. This research contributes to the development of framing theory by adding temporal and dynamic dimensions in social media contexts and offers practical insights into digital political communication strategies and their implications for Indonesian democracy.
Co-Authors Andreas Sainyakit Bagus Sudarmanto Henry Sianipar Mochammad Arkansyah Pritha Ayodya