<![CDATA[Abstrack This activity is carried out in order to understand and also reveal the various influences that can be obtained from the variables that are the subject of this research. In general, it states that every decision to purchase a product or service will be influenced by various things, namely the quality of the product, the price of the product, the location or location that can be reached by consumers. For this reason, today it becomes a variable that will be used to determine whether these factors have a relationship with a consumer's purchase decision. For that and the purpose of this is to understand how it will affect it and reveal whether there are other factors that can influence it or only this factor that affects the level of purchasing decisions. All information related to this research will be collected through a questionnaire that is submitted to all customers of the embroidery palace shop with a total of 100 respondents. Then from all the information obtained will be analyzed using multiple linear revisions and the results will be assessed in the category of simultaneous or partial. The results show that maximally and partially they both convey that the quality of the product, related prices and locations have a significant or positive influence in determining consumer purchasing decisions. The effect or linkage, namely the r-test, as many as 31.2% of these variables affect their purchasing decisions while the remaining 66.8% are influenced by other things outside of the research context and have not been detected before. Keywords : Product Quality, Price, Location, and Purchase Decision]]>
