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Pengaruh Online Customer Review, Online Customer Rating, dan Metode Pembayaran Cash on Delivery (COD) terhadap Keputusan Pembelian Konsumen di Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Unisma Malang Angkatan 2019) Elviana Dwi Firdaus; N Rachma; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Online Customer Reviews, Online Customer Ratings and the Cash on Delivery (COD) Payment Method on consumer purchasing decisions at Tiktok Stores with a case study of students from the Faculty of Economics and Business Class of 2019 at the Faculty of Economics and Business, Islamic University, University of Malang. 105 samples were distributed using the Malhotra formula. The method used is a quantitative method with an Explanatory Research approach. This research uses primary data with a questionnaire technique. For data processing used multiple linear regression analysis method. The results of this study indicate that Online Customer Reviews and the COD payment method have a significant effect on purchasing decisions. Meanwhile, Online Customer Rating has no significant effect on purchasing decisions. Keywords: Online Customer Reviews, Online Customer Ratings, Cash on Delivery Payment Methods, Purchasing Decisions

Pengaruh Price, Online Customer Review, Online Customer Rating Terhadap Keputusan Pembelian Pada Beauty E-commerce SOCO by Sociolla (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2019) Faza Faiqotuzzahro Rozi; N Rachma; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price, online customer review, and online customer rating on purchasing decisions at beauty e-commerce SOCO by Sociolla. This research uses explanatory research with quantitative methods. The population in this study was FEB students of Islamic University Malang class of 2019. The sampling method in this study used purposive sampling technique, in this study sample of 80 respondents via Google form according to the formula used, namely the Malhotra formula. The data analysis in this study uses SPSS 25.0 analytics to test price, online customer review, and online customer rating on purchasing decisions. In this study, price has a significant and partially positive effect on purchase decisions, online customer review have a significant and partially positive effect on purchase decisions, and online customer rating have a significant and partially negative effect on purchase decisions. purchase. acquire. Prices, online customer reviews and online customer ratings have a significant simultaneous influence on purchasing decisions at beauty e-commerce SOCO by Sociolla. The case study of FEB students at the Islamic University of Malang was 82.1% and the rest was influenced by other variables not included in this study. Keywords: Price, Online Customer Review, Online Customer Rating, And Buying Decisions.

Pengaruh Lokasi Pesantren, Biaya Pendidikan, Kualitas Layanan Terhadap Keputusan Memilih Pesantren Kampus Ainul Yaqin Universitas Islam Malang (Study Kasus pada Santri dan Santriwati Pesantren Kampus Ainul Yaqin Universitas Islam Malang Angkatan 2019-2022) Atika Nuzulil Laili; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research was to determine and analyze the effect of the location of the Islamic boarding school, the cost of education, the quality of service on the decision to choose a Islamic boarding school at Ainul Yaqin Campus, Islamic University of Malang. The data source for this research is primary data obtained from answering statements at the time of distributing questionnaires to students and female students at the Islamic Boarding School, Ainul Yaqin Campus, Islamic University of Malang, Class of 2019-2022. The sample method used is purposive sampling with the slovin formula. The number of samples in this study were 100 respondents. The dqta analysis method uses instrument test, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test. The results showed: (1) the location of the Islamic boarding school, the cost of education, the quality of service had a simultaneous and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang, (2) the location of the Islamic boarding school had a positive and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang , (3) the cost of education has a positive and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang, (4) the quality of service has a positive and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang. Keywords: Location,Cost Education, Quality of Sevice

Pengaruh Celebrity Endorser Tasya Farasya Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Mahasiswi FEB Angkatan 2019 Universitas Islam Malang Pengguna Avoskin) Rifda Nadia Ulya; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and analyz the influence of celebrity endorsers and electronic word of mouth on purchasing decisions with brand image as an intervening variable. The number of samples was determined using the Malhotra formula and the results obtained were 95 respondents. The data obtained by distributing questionnaires to students of the Faculty of Economics and Business Class of 2019 at the Islamic University of Malang who used Avoskin who were selected by purposive sampling. Data analysis in this study used SPSS version 23. Data testing techniques used in this study included validity testing, reliability testing, normality testing, path analysis (path analysis), and research hypothesis testing. The results of this study indicate that Celebrity Endorser and Electronic Word of Mouth have a direct effect on Brand Image, Celebrity Endorser and Electronic Word of Mouth, and Brand Image have a direct effect on Purchasing Decisions, Brand Image plays no role in mediating Celebrity Endorser and Electronic Word of Mouth on Purchasing Decisions. Keywords: Celebrity Endorser, Electronic Word of Mouth, Brand image, Purchase Decision

Pengaruh Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Pada Shopee Dimediasi Oleh Citra Merek (Studi Kasus Mahasiswa FEB Unisma Angkatan 2019) Mia Angellina; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyze the impact of Electronic Word of Mouth (Ewom) of Purchase Decisions on Shopee Mediated by Brand Image. The samples obtained were 100 respondents. The data was obtained from questions distributed to students of the Faculty of Economics and Business Class of 2019 at the Islamic University of Malang who had purchased at Shopee and chosen through purposive sampling. Data analysis in this study used SPSS version 25. Data analysis methods used in this study included validity testing, reliability testing, normality testing, path analysis, and research hypothesis testing. This study showed that the Electronic Word of Mouth directly influences brand image, the Electronic Word of Mouth does not influence Purchase Decisions, the Brand Image does not influence Purchase Decisions and Brand Image cannot mediate Electronic Word of Mouth on Purchase Decisions. Keywords: Electronic Word of Mouth, Brand image, Purchase Decision

Pengaruh Konflik Kerja, Beban Kerja dan Lingkungan Kerja Terhadap Turnover Karyawan ( Studi Pada Badan Kepegawaian dan Pengembangan dan Sumber Daya Manusia BKPSDM Kota Malang) Titi Puspitasari; N Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to see the effect of Work Conflict (X1), Workload (X2), and Work Environment (X3) on Turnover Intention (Y) of Employees at the Agency for Personnel and Human Resources Development (BKPSDM) City and Regency of Malang. Turnover intention is one of the symptoms that has recently been given more attention because this phenomenon often afflicts employees at the Agency for Personnel and Human Resources Development (BKPSDM), of course this phenomenon is often influenced by environmental factors such as work conflict, workload and work environment. This study uses quantitative research using data analysis tools, namely the SPSS version 16.0 application. The number of respondents used in this study was 131 samples. Researchers in determining the number of samples from the population in this study, namely by taking 10%-15% or 20%-25% of the total population. The data collection method in this study is a questionnaire and how to assess it using a Likert scale. The results of this study are that there is a significant effect of Work Conflict (X1), Workload (X2), and Work Environment (X3) on Employee Turnover Intention (Y) at the Agency for Personnel and Human Resources Development (BKPSDM) Keywords: Workload, Work Environment and Employee Turnover Intention.

Pengaruh Gratis Ongkos Kirim, Diskon Dan Online Customer Review Terhadap Keputusan Pembelian Konsumen TikTok Shop (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Islam Ahmad Faisal Hakim; N Rachma; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of free shipping, discounts and online customer reviews on purchasing decisions of consumers of the TikTok Shop study on Students of the Faculty of Economics and Business class of 2019, Islamic University of Malang. The type of research used is explanatory research with a quantitative approach. The research sample was taken by purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 85 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Uji F) and testing the partial hypothesis (Uji t). The results of his research show that free shipping has a significant and positive influence on the purchasing decisions of TikTok Shop consumers, discounts have a significant and positive influence on the purchasing decisions of TikTok Shop consumers and online customer reviews partially have no effect on the purchasing decisions of TikTok Shop consumers. In addition, simultaneously free shipping, discounts and online customer reviews on purchasing decisions of TikTok Shop consumers. Keywords: Free Shipping, Discounts and Online Customer Reviews and Consumer Purchase Decisions TikTok Shop.

Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Produk Toko Istana Bordir Pakis Malang Mohammad Fikri Aditya Maulana; N Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This activity is carried out in order to understand and also reveal the various influences that can be obtained from the variables that are the subject of this research. In general, it states that every decision to purchase a product or service will be influenced by various things, namely the quality of the product, the price of the product, the location or location that can be reached by consumers. For this reason, today it becomes a variable that will be used to determine whether these factors have a relationship with a consumer's purchase decision. For that and the purpose of this is to understand how it will affect it and reveal whether there are other factors that can influence it or only this factor that affects the level of purchasing decisions. All information related to this research will be collected through a questionnaire that is submitted to all customers of the embroidery palace shop with a total of 100 respondents. Then from all the information obtained will be analyzed using multiple linear revisions and the results will be assessed in the category of simultaneous or partial. The results show that maximally and partially they both convey that the quality of the product, related prices and locations have a significant or positive influence in determining consumer purchasing decisions. The effect or linkage, namely the r-test, as many as 31.2% of these variables affect their purchasing decisions while the remaining 66.8% are influenced by other things outside of the research context and have not been detected before. Keywords : Product Quality, Price, Location, and Purchase Decision

Pengaruh Brand Ambassador Dan Harga Terhadapkeputusan Pembelian Di Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Noor Salama; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study hopes to decide and elaborate on the impact of brand and cost delivery on purchasing options on Tokopedia. The population in this study is the staff of the business and finance department of the Islamic University of Malang. The data selection technique in this study used a complete survey sample of 90 respondents. The independent factor in this study is the influence of Brand Envoy and Cost then the confidence variable is Buy Choice. The logical method used in this study is a series of direct and driven relapse tests with SPSS 22. The side effects of this concentrate also show that the impact of Brand Representative and Cost is positive and critical to the purchase option. Somehow, brand representation and costs influence purchasing options on Tokopedia. Keywords: Price, Brand Ambassador, and Purchase Decision.

Pengaruh Gaya Hidup, Persepsi Harga Dan Periklanan Terhadap Keputusan Pembelian Pada Rokok Sampoerna A Mild (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2019) Gery Rhivas Nugraha Wahyudi; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of lifestyle, price perceptions and advertising on purchasing decisions on Sampoerna A Mild cigarettes (a case study of students at the Faculty of Economics and Business, Islamic University of Malang). This study used a quantitative research method using a questionnaire with a Likert scale of 1-5. The population in this study were students who consumed Sampoerna A Mild cigarettes. The data collection technique uses the techniquenonprobability sampling namely by techniquepurpose sampling. The sample in this study amounted to 95 respondents. The results of this study indicate that lifestyle has a significant effect on purchasing decisions, perceived price has no significant effect on purchasing decisions and advertising has a significant effect on purchasing decisions. Keywords: Lifestyle, Perceived price, Advertising and Purchase Decision

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