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All Journal Primanomics : Jurnal Ekonomi & Bisnis SULUH: Jurnal Abdimas Jurnal AbdiMas Nusa Mandiri Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)
Rita Amelinda
Universitas Kristen Krida Wacana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Library & Information Science Mathematics Physics Social Sciences Other

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PERAN FIRM SIZE SEBAGAI MODERASI DALAM FAKTOR-FAKTOR YANG MEMPENGARUHI FIRM VALUE Rita Amelinda; Lambok DR Tampubolon; Eva Oktavini; Roseline Mannuela Anwar
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1807

Abstract

Penelitian ini bertujuan untuk menjawab fenomena dan research gap yang terjadi antar penelitian terdahulu yang relevan. Penelitian ini akan membahas mengenai pengaruh  menguji pengaruh leverage dan efisiensi asset management terhadap firm value. Penelitian ini juga akan menganalisis peran firm size sebagai variabel moderasi dalam memperkuat atau memperlemah pengaruh faktor-faktor yang menentukan kinerja perusahaannya. Sampel dari penelitian ini terdiri dari 60 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2019. Dalam konteks pengolahan data, peneliti menggunakan E-Views versi 9.0. Hasil dari penelitian ini membuktikan bahwa financial leverage berpengaruh positif dan signifikan terhadap firm value sementara manajemen aset berpengaruh negatif dan signifikan terhadap firm value. Kemudian variabel firm size sendiri sebagai variable moderasi berhasil memperlemah pengaruh financial leverage terhadap firm value,namun sebaliknya firm size memperkuat memoderasi pengaruh manajemen aset terhadap firm value.
PERAN MODERASI SALES GROWTH DAN LEVERAGE TERHADAP UKURAN DAN KINERJA PERUSAHAAN Eva Oktavini; Lambok DR Tampubolon; Rita Amelinda; Roseline Mannuela Anwar
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1808

Abstract

Kinerja suatu perusahaan merupakan salah satu hal yang menarik perhatian calon investor. Kinerja perusahaan tentunya dipengaruhi oleh beberapa faktor, salah satunya adalah ukuran perusahaan. Penelitian ini akan mengkaji pengaruh ukuran perusahaan terhadap kinerja perusahaan dengan peran sales growth dan leverage sebagai moderasi. Peran dari moderasi sales growth dan leverage diharapkan dapat memperkuat hubungan ukuran perusahaan dan kinerja perusahaan. Penelitian adalah penelitian kuantitatif. Penelitian ini memili perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada periode tahun 2017 hingga 2019dan jumlah sampel akhir yang digunakan yaitu sebanyak 180 observasi. Regresi linear berganda digunakan dalam penelitian ini. Penelitian ini meggunakan Stata 14.0 untuk pengolahan data. Pengujian dari hasil penelitian ini menujukkan bahwa ukuran perusahaan (yang diukur dengan total aset) berpengaruh positif terhadap kinerja perusahaan (yang diukur dengan return on asset) yang artinya semakin besar ukuran dari suatu perusahaan maka kinerja perusahaan juga akan meningkat, sedangkan peran moderasi sales growth dan leverage terbukti tidak berpengaruh
Pengaruh Sikap terhadap Perilaku, Norma Subjektif, dan Literasi Keuangan terhadap Keinginan Berinvestasi pada Generasi Milenial Roseline Mannuela Anwar; Hendry Wijaya; Lambok DR Tampubolon; Rita Amelinda; Eva Oktavini
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1818

Abstract

Behavioral finance banyak menjadi fokus utama dalam kajian keuangan yang menitikberatkan kepada bagaimana investor dapat memperoleh keuntungan dengan menekan tingkat risiko seminimal mungkin, serta bagaimana korelasi antara karakteristik demografi, bias perilaku terhadap keputusan dan keinginan dalam berinvestasi. Theory of Planned Behavior merupakan teori yang berperan penting di dalam mendefinisikan perilaku tersebut. Penelitian ini akan memberikan pemahaman yang komprehensif terkait faktor fundamental yang mempengaruhi perilaku generasi milenial terhadap keinginan untuk berinvestasi, serta akan ditelusuri terkait efek mediasi sikap terhadap perilaku dan norma subjektif untuk menelusuri terkait niat individu dari sisi psikologis calon investor generasi milenial. Studi ini menggunakan teknik purposive sampling dengan metode snowball sampling kepada generasi milenial yang belum pernah berinvestasi di pasar modal. Data yang terkumpul dianalisis menggunakan Structural Equation Modelling. Hasil menunjukkan bahwa literasi keuangan tidak terbukti berpengaruh langsung terhadap keinginan berinvestasi. Di sisi lainnya, sikap terhadap perilaku dan norma subjektif terbukti memediasi pengaruh antara literasi keuangan terhadap keinginan berinvestasi
Pelatihan Saving Money Management Bagi Siswa SMA Rita Amelinda; Eva Oktavini; Hartoni; Phendikin Hendrick Yonathan; Deni Iskandar; Lambok David Ricardo Tampubolon
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5790

Abstract

By looking at the demographic point of view, Indonesia's population is dominated by the productive age at 65.79%. The quality of education determines a better Human Development Index in the future. OJK recorded Indonesia's financial literacy in 2022 at 49.68 percent. Generation Z has an efficient way to access information and transactions in allocating their funds. However, Santo Leo II school has a gap issue in students’ lifestyle who tend to be consumptive. In addition, the low understanding of money management is also a crucial problem that is considered important to be educated in training. Therefore, the Faculty of Economics and Business Ukrida organized a training on Friday, July 21, 2023 which was attended by 69 students. The activity received quite high enthusiasm. Through this activity, participants' understanding of saving management and financial planning has measurably increased. However, the understanding of the importance of emergency funds has not yet had a significant impact. Keywords: financial planning, financial literacy, saving management
Pengaruh Brand Image terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi dan Brand Love sebagai Variabel Moderasi (Studi pada Starbucks Coffee di Daerah Jakarta) Yanti Setyaningsih; Rita Amelinda
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 12 No. 1 (2026): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted with the aim of analyzing the effect of Brand Image on Brand Loyalty by testing the effect of Brand Trust as a mediating variable and Brand Love as a moderating variable on Starbucks Coffee customers in the Jakarta area. In analyzing the aspects that retain Starbucks' loyal customers, the researcher conducted a test by reviewing the strength of Starbucks' branding that can lead to Brand Loyalty. The research method used a quantitative approach through purposive sampling, using a sample of 327 respondents who were loyal customers of Starbucks Coffee in the Jakarta area. This study used WarpPLS 8.0 software to test the data and perform SEM analysis. The results showed that Brand Image had a positive and significant effect on Brand Loyalty. Brand Image also had a positive effect on Brand Trust. However, Brand Trust does not have a positive and significant effect on Brand Loyalty, either through direct influence or as a mediating variable. Furthermore, Brand Love positively and significantly moderates the relationships between Brand Image and Brand Loyalty, as well as between Brand Trust and Brand Loyalty. So, this study has implications that companies can focus on maintaining their brand image and brand love, as well as reviewing aspects other than Brand Trust in increasing Brand Loyalty, so that companies can be sustainable in the long term.
STRATEGI KEUANGAN UNTUK SISWA SMK: MENYIAPKAN FONDASI KEUANGAN SEJAK DINI Rita Amelinda; Fahrentz Antonio Tanudjaja; Gabrielle Onassis; Rio Ardiyansah; Annastassia Erlina; Kevin Wijaya
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 1 (2026): Periode Januari 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i1.6613

Abstract

Financial planning education is very important including for Vocational High School (SMK) students to prepare for a better future. This topic was chosen due to students' low awareness of the importance of early financial management, which can lead to financial difficulties in the future. This community service programme aims to increase understanding and practical knowledge of financial planning through interactive and applicable methods, such as seminars, questions and answers, and simple budgeting simulations. The results of the activity showed an increase in students' understanding of basic financial concepts, such as saving, managing expenses, and planning small investments. In addition, students were able to develop a more structured and realistic personal budget. The programme succeeded in raising awareness of the importance of financial literacy as a foundation for economic independence. These results confirm that financial planning education at the SMK level can be an important step towards building a financially savvy younger generation.
Co-Authors Annastassia Erlina Anwar, Roseline Mannuela Deni Iskandar Eva Oktavini Fahrentz Antonio Tanudjaja Gabrielle Onassis Hartoni Hartoni Hendry Wijaya Kevin Wijaya Lambok David Ricardo Tampubolon Phendikin Hendrick Yonathan Rio Ardiyansah Tampubolon, Lambok D.R. Yanti Setyaningsih