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STUDI PERBANDINGAN PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN RESTORAN CEPAT SAJI Anwar, Roseline Mannuela
Manajemen Bisnis Kompetensi VOL. 11 NO. 02 JULI-DESEMBER 2016
Publisher : Manajemen Bisnis Kompetensi

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Abstract

ABSTRACT Fast food restaurants is an obvious example of the hybrid product which shows the mix of tangible goods and intangible service. In a fast food restaurant, customers not only buy and consume food from the restaurant, but they also getting the services provided by the restaurant. This shows that there is a combination between products (tangible) and services (intangible) in a fast food restaurant industry. Customer satisfaction can be determined by the quality of the products (food) and the services provided by the restaurant. The purpose of this study was to examine the effect of product quality and service quality on customer satisfaction in fast food restaurants mediated by value perception and price perception. In this study, researcher will compare the two models, which is the model of product quality and service quality models. This research is rarely to do, especially comparing two model in marketing research. The non-probability sampling method with convenience sampling technique was used to determine the sample of respondents. At the first step, the full model was tested using Covariance-Based Structural Equation Modelling (CB-SEM) and produced unacceptable goodness of fit indices. However, the statistic test of two separated models shows that the product quality has higher significant effect on customer satisfaction of fast food restaurant mediated by both perceived value and perceived price than the effect of service quality. The study also shows that the perceived value has more important role as mediating variable than the role of perceived price. Keywords: product quality, service quality, value perception, price perception, customer satisfaction.
PENGARUH SERVICE QUALITY TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN MAHASISWA (Studi Kasus : Fakultas Ekonomi Universitas Kristen Krida Wacana) Melitina Tecoalu Tecoalu, Melitina; Anwar, Roseline Mannuela
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

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Abstract

 ABSTRACT  The number of universities in Indonesia make each of them compete for new students. One of the strategies of universities in order to survive in the competition is to provide satisfaction for their students. University is a facility for services provider where lecturers provide service in the form of teaching students with aim to prepare them to work. This research was conducted in order to determine the dimensions of service quality wich are infuential in creating satisfaction for Economic students in Krida Wacana Christian University. The probability sampling method with simple random sampling technique was used to determine the sample of respondents. The model was tested using Covariance-Based Structural Equation Modelling (AMOS). The result of the test showed that among the five dimensions of service quality, only two dimensions, empathy and assurance were proved significantly affect students satisfaction in Krida Wacana Christian University Faculty of Economics.  Keywords: service quality, customer satisfaction, customer loyalty   ABSTRAK  Banyaknya perguruan tinggi di Indonesia membuat masing-masing perguruan tinggi saling bersaing untuk mendapatkan mahasiswa baru. Salah satu strategi dari universitas untuk bertahan di dalam persaingan adalah dengan memberikan kepuasan bagi mahasiswanya. Universitas merupakan fasilitas penyedia jasa, dimana para dosen memberikan layanan dalam bentuk pengajaran kepada mahasiswa dengan tujuan untuk mempersiapkan mereka di dalam menghadapi dunia kerja. Penelitian ini dilakukan dengan tujuan untuk menciptakan kepuasan bagi mahasiswa Fakultas Ekonomi UKRIDA. Teknik probability sampling dengan metode simple random sampling digunakan untuk pengumpulan sampel. Pengujian model dalam penelitian ini menggunakan Covariance-Based Structural Equation Modelling (AMOS). Hasil pengujian menunjukkan bahwa dari kelima dimensi kualitas layanan, hanya dua dimensi yaitu empathy dan assurance yang terbukti signifikan berpengaruh terhadap kepuasan mahasiswa Fakultas Ekonomi UKRIDA.  Kata kunci: kualitas layanan, kepuasan konsumen, loyalitas konsumen
STUDI PERBANDINGAN PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN RESTORAN CEPAT SAJI Anwar, Roseline Mannuela
Manajemen Bisnis Kompetensi VOL. 11 NO. 02 JULI-DESEMBER 2016
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Fast food restaurants is an obvious example of the hybrid product which shows the mix of tangible goods and intangible service. In a fast food restaurant, customers not only buy and consume food from the restaurant, but they also getting the services provided by the restaurant. This shows that there is a combination between products (tangible) and services (intangible) in a fast food restaurant industry. Customer satisfaction can be determined by the quality of the products (food) and the services provided by the restaurant. The purpose of this study was to examine the effect of product quality and service quality on customer satisfaction in fast food restaurants mediated by value perception and price perception. In this study, researcher will compare the two models, which is the model of product quality and service quality models. This research is rarely to do, especially comparing two model in marketing research. The non-probability sampling method with convenience sampling technique was used to determine the sample of respondents. At the first step, the full model was tested using Covariance-Based Structural Equation Modelling (CB-SEM) and produced unacceptable goodness of fit indices. However, the statistic test of two separated models shows that the product quality has higher significant effect on customer satisfaction of fast food restaurant mediated by both perceived value and perceived price than the effect of service quality. The study also shows that the perceived value has more important role as mediating variable than the role of perceived price. Keywords: product quality, service quality, value perception, price perception, customer satisfaction.
PENGARUH SERVICE QUALITY TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN MAHASISWA (Studi Kasus : Fakultas Ekonomi Universitas Kristen Krida Wacana) Melitina Tecoalu Melitina Tecoalu; Roseline Mannuela Anwar
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 ABSTRACT  The number of universities in Indonesia make each of them compete for new students. One of the strategies of universities in order to survive in the competition is to provide satisfaction for their students. University is a facility for services provider where lecturers provide service in the form of teaching students with aim to prepare them to work. This research was conducted in order to determine the dimensions of service quality wich are infuential in creating satisfaction for Economic students in Krida Wacana Christian University. The probability sampling method with simple random sampling technique was used to determine the sample of respondents. The model was tested using Covariance-Based Structural Equation Modelling (AMOS). The result of the test showed that among the five dimensions of service quality, only two dimensions, empathy and assurance were proved significantly affect students satisfaction in Krida Wacana Christian University Faculty of Economics.  Keywords: service quality, customer satisfaction, customer loyalty   ABSTRAK  Banyaknya perguruan tinggi di Indonesia membuat masing-masing perguruan tinggi saling bersaing untuk mendapatkan mahasiswa baru. Salah satu strategi dari universitas untuk bertahan di dalam persaingan adalah dengan memberikan kepuasan bagi mahasiswanya. Universitas merupakan fasilitas penyedia jasa, dimana para dosen memberikan layanan dalam bentuk pengajaran kepada mahasiswa dengan tujuan untuk mempersiapkan mereka di dalam menghadapi dunia kerja. Penelitian ini dilakukan dengan tujuan untuk menciptakan kepuasan bagi mahasiswa Fakultas Ekonomi UKRIDA. Teknik probability sampling dengan metode simple random sampling digunakan untuk pengumpulan sampel. Pengujian model dalam penelitian ini menggunakan Covariance-Based Structural Equation Modelling (AMOS). Hasil pengujian menunjukkan bahwa dari kelima dimensi kualitas layanan, hanya dua dimensi yaitu empathy dan assurance yang terbukti signifikan berpengaruh terhadap kepuasan mahasiswa Fakultas Ekonomi UKRIDA.  Kata kunci: kualitas layanan, kepuasan konsumen, loyalitas konsumen
Valuasi Saham Perusahaan Menggunakan Metode Relative Valuation Fredella Colline; Roseline Mannuela Anwar
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2172

Abstract

The data shows that the percentage of investors in Indonesia is very small, which is still below 1%, while the percentage of investors in neighboring countries is around 20% -30%. The purpose of this research is to help novice investors to see whether the company's stock price is undervalued or overalued and to compare the prediction accuracy of various ratios in the model. The ratios examined in this paper are Price Earning Ratio (PER), Price to Book Value (PBV), Price to Sales Ratio (PSR), and Price to cash flow from operation ratio (PCF). The approach used in this study is the Relative Valuation Method, where the value of an asset is calculated by looking at the market price for the same or similar asset. Of the 72 companies studied, 45 LQ 45 companies and the rest were peer companies in the same industrial sub-sector with LQ45 companies. Of the four ratios (PER, PBV, PSR and PCF), PCF gave the highest accuracy results. Based on the appropriate results of the four ratios, the OVERVALUED Shares (should be sold / not purchased): In 2018 there were 8 shares, in 2017 there were 12 shares and in 2016 there were 6 shares. UNDERVALUED Shares (preferably purchased / held): In 2018 there were 8 shares, in 2017 there were 5 shares, and in 2016 there were 11 shares. Keywords: Relative Valuation, Price/Earnings Ratio (PER), Price/Book Value (PBV), Price/Sales Ratio (PSR) dan Price to Cash Flow (PCF).
PERAN FIRM SIZE SEBAGAI MODERASI DALAM FAKTOR-FAKTOR YANG MEMPENGARUHI FIRM VALUE Rita Amelinda; Lambok DR Tampubolon; Eva Oktavini; Roseline Mannuela Anwar
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1807

Abstract

Penelitian ini bertujuan untuk menjawab fenomena dan research gap yang terjadi antar penelitian terdahulu yang relevan. Penelitian ini akan membahas mengenai pengaruh  menguji pengaruh leverage dan efisiensi asset management terhadap firm value. Penelitian ini juga akan menganalisis peran firm size sebagai variabel moderasi dalam memperkuat atau memperlemah pengaruh faktor-faktor yang menentukan kinerja perusahaannya. Sampel dari penelitian ini terdiri dari 60 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2019. Dalam konteks pengolahan data, peneliti menggunakan E-Views versi 9.0. Hasil dari penelitian ini membuktikan bahwa financial leverage berpengaruh positif dan signifikan terhadap firm value sementara manajemen aset berpengaruh negatif dan signifikan terhadap firm value. Kemudian variabel firm size sendiri sebagai variable moderasi berhasil memperlemah pengaruh financial leverage terhadap firm value,namun sebaliknya firm size memperkuat memoderasi pengaruh manajemen aset terhadap firm value.
PERAN MODERASI SALES GROWTH DAN LEVERAGE TERHADAP UKURAN DAN KINERJA PERUSAHAAN Eva Oktavini; Lambok DR Tampubolon; Rita Amelinda; Roseline Mannuela Anwar
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1808

Abstract

Kinerja suatu perusahaan merupakan salah satu hal yang menarik perhatian calon investor. Kinerja perusahaan tentunya dipengaruhi oleh beberapa faktor, salah satunya adalah ukuran perusahaan. Penelitian ini akan mengkaji pengaruh ukuran perusahaan terhadap kinerja perusahaan dengan peran sales growth dan leverage sebagai moderasi. Peran dari moderasi sales growth dan leverage diharapkan dapat memperkuat hubungan ukuran perusahaan dan kinerja perusahaan. Penelitian adalah penelitian kuantitatif. Penelitian ini memili perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada periode tahun 2017 hingga 2019dan jumlah sampel akhir yang digunakan yaitu sebanyak 180 observasi. Regresi linear berganda digunakan dalam penelitian ini. Penelitian ini meggunakan Stata 14.0 untuk pengolahan data. Pengujian dari hasil penelitian ini menujukkan bahwa ukuran perusahaan (yang diukur dengan total aset) berpengaruh positif terhadap kinerja perusahaan (yang diukur dengan return on asset) yang artinya semakin besar ukuran dari suatu perusahaan maka kinerja perusahaan juga akan meningkat, sedangkan peran moderasi sales growth dan leverage terbukti tidak berpengaruh
Pengaruh Sikap terhadap Perilaku, Norma Subjektif, dan Literasi Keuangan terhadap Keinginan Berinvestasi pada Generasi Milenial Roseline Mannuela Anwar; Hendry Wijaya; Lambok DR Tampubolon; Rita Amelinda; Eva Oktavini
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1818

Abstract

Behavioral finance banyak menjadi fokus utama dalam kajian keuangan yang menitikberatkan kepada bagaimana investor dapat memperoleh keuntungan dengan menekan tingkat risiko seminimal mungkin, serta bagaimana korelasi antara karakteristik demografi, bias perilaku terhadap keputusan dan keinginan dalam berinvestasi. Theory of Planned Behavior merupakan teori yang berperan penting di dalam mendefinisikan perilaku tersebut. Penelitian ini akan memberikan pemahaman yang komprehensif terkait faktor fundamental yang mempengaruhi perilaku generasi milenial terhadap keinginan untuk berinvestasi, serta akan ditelusuri terkait efek mediasi sikap terhadap perilaku dan norma subjektif untuk menelusuri terkait niat individu dari sisi psikologis calon investor generasi milenial. Studi ini menggunakan teknik purposive sampling dengan metode snowball sampling kepada generasi milenial yang belum pernah berinvestasi di pasar modal. Data yang terkumpul dianalisis menggunakan Structural Equation Modelling. Hasil menunjukkan bahwa literasi keuangan tidak terbukti berpengaruh langsung terhadap keinginan berinvestasi. Di sisi lainnya, sikap terhadap perilaku dan norma subjektif terbukti memediasi pengaruh antara literasi keuangan terhadap keinginan berinvestasi
Peran Financial Self-Efficacy Pada Kualitas Pembelajaran Akuntansi Dan Keuangan Terhadap Keputusan Investasi Magdalena, Febriani Cristina Susianti; Rita Amelinda; Anwar, Roseline Mannuela; Oktavini, Eva
Jurnal Ekonomi Vol. 28 No. 3 (2023): November 2023
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v28i3.1820

Abstract

This study examines two aspects, namely the impact of the quality of learning in Accounting and Finance on investment decisions; and the role of the financial self-efficacy aspect as an intervening variable that links the quality of Accounting and Finance learning to investment decisions. This study using primary data obtained through distributing questionnaires to 375 students of the Faculty of Economics and Business who had received education about finance, investment and capital markets, and had started investing. this research uses Structural Equation Modeling via Smart-PLS to carry out the analysis. The results obtained show that financial self-efficacy mediates the relationship between the quality of Accounting and Finance learning on investment decisions.
Analisis dan Dampak Perilaku Keuangan Terhadap Tekanan Finansial Mahasiswa Oktavini, Eva; Anwar, Roseline Mannuela; Amelinda, Rita; Magdalena, Febriani Cristina Susianti
JURNAL AKUNTANSI Volume 19, Nomor 1, Mei 2024
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jak.v19i1.10279

Abstract

Riset ini bertujuan untuk menganalisis peran dari perilaku keuangan didalam memediasi kualitas pembelajaran Akuntansi dan Keuangan serta self-efficacy terhadap tekanan finansial yang dirasakan mahasiswa. Teknik pengambilan sampel yang digunakan di dalam penelitian ini yakni purposive sampling dimana sampel yang dituju adalah mahasiswa Fakultas Ekonomi dan Bisnis yang telah memperoleh edukasi mengenai keuangan dan akuntansi di daerah Jakarta dan sekitarnya. Total sampel yang diperoleh sejumlah 375 responden. Analisis data di dalam riset ini menggunakan pendekatan Structural Equation Modelling menggunakan software smartPLS, yang terdiri dari pengujian measurement dan structural model. Adapun diperoleh hasil bahwa perilaku keuangan tidak berpengaruh terhadap tekanan finansial. Aspek perilaku keuangan terbukti tidak memiliki peran di dalam memediasi hubungan kualitas pembelajaran Akuntansi dan Keuangan serta self-efficacy terhadap tekanan finansial. Sementara dari sisi hasil pengujian efek langsung diperoleh hasil bahwa kualitas pembelajaran dan financial self-efficacy terbukti signifikan terhadap perilaku keuangan dan tekanan finansial.Kata Kunci: Kualitas Pembelajaran Akuntansi dan Keuangan; Financial Self Efficacy; Perilaku Keuangan; Tekanan Finansial