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Journal : Jurnal Strategik Manajemen

ANALISIS PENGARUH MODAL KERJA DAN LIKUIDITAS TERHADAP PROFITABILITAS PADA PRIMKOPPOL RESOR BREBES Absor, Ulul; Tyas, Yulika DeviRetnaning; Handayani, Sri Ratih
Jurnal Strategik Vol 11, No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v11i2.84

Abstract

This research is entitled Analysis of the Effect of Working Capital and Liquidity onProfitability at Primkoppol Brebes Resort. This research uses financial report analysistools, working capital turnover analysis, liquidity analysis, profitability analysis, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the analysis from this research are that partially the WorkingCapital variable (X1) has a significant effect on Profitability (Y) because the significantvalue is 0.011 < 0.05 and the calculated t value is 9.266 > t table 4.303. Meanwhile, the Liquidity variable (X2) has no effect on Profitability (Y) because the significant value is 0.087 > 0.05 and the calculated t value is 3.171 < t table 4.303. And simultaneously the variables Working Capital (X1) and Liquidity (X2) have a significant effect on Profitability (Y) because the significant value is 0.016 < 0.050 and the calculated F value is 61.590 > F table 9.55.Keywords: Working Capital, Liquidity, ProfitabilityABSTRAKPenelitian ini berjudul Analisis Pengaruh Modal Kerja Dan Likuiditas TerhadapProfitabilitas Pada Primkoppol Resor Brebes. Dalam penelitian ini menggunakan alatanalisis laporan keuangan, analisis perputaran modal kerja, analisis likuiditas, analisis profitabilitas, analisis regresi linear berganda, uji t, uji F dan koefisien determinasi.  Hasil analisis dari penelitian ini adalah secara parsial variabel Modal Kerja (X1) berpengaruh signifikan terhadap Profitabilitas (Y) karena nilai signifikannya 0,011 < 0,05 dan nilai t hitung 9,266 > t tabel 4,303. Sedangkan variabel Likuiditas (X2) tidak berpengaruh terhadap Profitabilitas (Y) karena nilai signifikannya 0,087 > 0,05 dan nilai t hitung 3,171 < t tabel 4,303. Dan secara simultan variabel Modal Kerja (X1) dan Likuiditas (X2) berpengaruh signifikan terhadap Profitabilitas (Y) karena nilai signifikannya 0,016 < 0,050 dan nilai F hitung 61,590 > F tabel 9,55. Kata Kunci : Modal Kerja, Likuiditas, Profitabilitas
PENGARUH KELENGKAPAN PRODUK DAN LOKASI TERHADAP MINAT BELI MASYARAKAT DI PASAR BULAKAMBA KABUPATEN BREBES Absor, Ulul; Handayani, Sri Ratih; Amirudin, Amirudin '
Jurnal Strategik Vol 12, No 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i2.96

Abstract

This study is entitled "The Effect of Product Completeness and Location on Public Purchase Interest in Bulakamba Market, Brebes Regency". This study took place at Bualakamba Market, Brebes Regency. This study used multiple linear regression analysis tools, t-test, F-test and coefficient of determination.The results of the analysis of this study are that the completeness of products and location have a partial effect on people's purchasing interest in Bulakamba Market, Brebes Regency, this is proven by the t-test using a 95 percent confidence level and degrees of freedom N-k (97-2) obtained a t-table of 1.6615 and the calculation results in SPSS show X1 = 2.417 and X2 = 3.287 which means that t-count> t-table. This shows that Ho is rejected and Ha is accepted or the completeness of products and location has a significant effect on purchasing interest.And simultaneously the variables of product completeness and location have an effect on people's purchasing interest in Bulakamba Market, Brebes Regency, this is proven by the results of the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n - k - 1, namely 97 - 2 - 1 = 94, obtained Ftable of 3.09. While the calculation results show 13.677. This shows that Fcount> Ftable which means the Ho hypothesis is rejected and Ha is accepted which means that together or simultaneously the independent variables of product completeness (X1) and location (X2) have an effect on purchasing interest (Y). Keywords: Product Completeness, Location, Purchase Interest