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Journal : Journal of the Community Development in Asia

A Study of Customers’ Satisfaction at Burger King in Asian Countries Kok Ban Teoh; Tek Yew Lew; Shikhar Gupta; Jia Wei Ang; Hui Hui Ang; Allychia Ling Li Bong; Aina Nazira; Adzra Zhafira; Shalini Chauhan; Shivangi Pandey; Gai Sin Liem; Nitin Mohan
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Hooked Online: Unmasking the Risks of Internet Addiction Among Gen Z Youths Tek Yew Lew; Azura Abdullah Effendi; Garima Mathur; Sashmitha Nair Suthesh; Selva Ganesh A/L Muthupalaniappan; Shahira Binti Akhter Ali; Xue Wen Shao; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4334

Abstract

With the widespread availability of digital devices and internet access, Gen Z youths are increasingly susceptible to internet addiction. This study investigates the complex and interconnected risks associated with excessive internet use, including mental health challenges, pornography addiction, cyberbullying, and other emerging concerns. Using a quantitative approach through a survey of 150 Gen Z, this paper uncovers significant links between internet addiction and negative outcomes in youth development and daily functioning. The results highlight the pressing need for interventions, policy responses, and awareness initiatives to mitigate the impact of internet addiction and safeguard youth well-being