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All Journal Advances in Global Economics and Business Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific

Kok Ban Teoh

Sentral College Penang

Author-ID : 2527636

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Articles

Factors Influencing Customers’ Purchasing Behavior and Satisfaction in Pizza Hut Kok Ban Teoh; Miguel Cordova; Nana Nur Hasanah; A.A. Gde Satia Utama; Ainin Syazana; Daisy Mui Hung Kee; Alif Azrul; Amirul Raziq; Bing Lin Ang
Advances in Global Economics and Business Journal Vol. 2 No. 1 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Fast food restaurants are prominent in many countries and they emphasize factors that can influence their customers’ purchasing behavior and boost their satisfaction of dining in and ordering online from their restaurants. The purpose of this study is to identify the factors that are influencing customers’ purchasing behavior and satisfaction in Pizza Hut to provide useful advice to the business to assist the management in planning their strategies. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. The participants in the survey totaled 106 Pizza Hut customers from Malaysia and Indonesia. The results of this study were Pizza Hut customers’ behavior is influenced by cultural factors, environmental and family factors, promotional and marketing factors, promotional price factors, and lifestyle factors while customers’ satisfaction is influenced by the variety of menu options, availability of payment methods, ease of navigation on the website, the service quality and other factors. They are helpful for the company to implement strategies to grasp customers’ attention and improve its performance.

Contributing Factors to Customer Loyalty in Fast-Food Restaurants: A Study of KFC Varsha Ganatra; Kok Ban Teoh; Nur Batrisyia Sapian; Daisy Mui Hung Kee; Nur Aqilah Mas Ud; Nur Darwisyah Zulkepli; Nur Farhah Fadhilah Mokhtar; Kavita Jaiswar
Advances in Global Economics and Business Journal Vol. 2 No. 2 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

KFC is known globally as one of the largest fast-food chains. It raises the issue of how they managed to survive years after years, although the fast-food industry's rivalry has grown rapidly with many leading brands in the market. For KFC to survive the severe competition, they need to retain the values that keep their loyal customers. This research aims to investigate the contributing factors to customer loyalty. A total of 100 respondents from Malaysia have participated in the survey. The results indicated that food quality, convenience, and price and value are the important factors that lead to customer loyalty. The findings may be useful for the management of KFC Malaysia to sustain their business through the competitive industry.

Factors Affecting the Revenue of MTE Mechanical Private Limited Company Kok Ban Teoh; Miguel Cordova; Tin Phang Ooi; Maryam Tayyiba; Uma Warrier; Siti Fatini Binti Azahar; Pei Fen Khow; Ming Hao Loo; Daisy Mui Hung Kee; Chee Woh Liew; Chuan Heng Low; Wei Xuan Chin
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

MTE Mechanical Private Limited Company is a manufacturing company located at Batu Maung, Malaysia producing fabricated metal products. During 2020, the company’s revenue has significantly decreased compared to the previous year. Therefore, the purpose of this research is to identify the factors which affect the revenue of the company. Online interviews were used to collect information from the company’s owner and three of their customers. The present study found that the delivery service and product’s quality of the company are the major issues having effects upon the company’s revenue. Moreover, the findings of the present study would benefit the company.

Harnessing the Power of Artificial Intelligence in the Accounting Industry: A Case Study of KPMG Ranjith P V; Sahana Madan; Delon Ang Wern Jian; Kok Ban Teoh; Amisha Siddhu Singh; Varsha Ganatra; Akshay AV; Rajeev Rana; Abhijit Das; Shetty Lavanya Shekar; Padmalini Singh
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

In the ‘New Normal', the accounting industry is experiencing heavy pressure associated with artificial intelligence (AI). The purpose of this study is to examine the ways and how organizations are harnessing the power of artificial intelligence in the accounting industry through the lens of KPMG. There are 39 employees from the KPMG who responded through a structured questionnaire on Google Forms circulated among the employees of the company. The data collected were analyzed and presented in the table of numerical terms. The results showed there is a significant positive relationship between the adaptation of AI in the accounting tasks in KPMG company. The results of this study reflect upcoming AI practices that will be sent to the KPMG to enhance awareness and adopt artificial intelligence applications for better productivity. These findings can help the accountants in clearly understanding how they can use AI technology to improve the accounting standards.

Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Padmalini Singh; Rupesh Sinha; Yarshinni A/P Nagenthran; Kok Ban Teoh; Hui Yee Yong; Shahwatul Hajjah Islamia Wijaya; Dwi Nita Aryani; Himanshi Singh; Abhijit Das; Sindhu L Dabeer
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.

A Study on Investors’ Perceptions towards Stock Market Kok Ban Teoh; Camilo Pérez-Restrepo; Carolina Ardila López; Sharmila Thulasedass; Chetana S; Padmalini Singh; Elyoni Inez Sandra Suardi; Dwi Nita Aryani; Juhi Aggarwal; Abhijit Das
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

The stock market occurs from the interaction of a group of buyers (investors) and sellers of shares (companies), who represent ownership of the business. This includes a security listed on a public stock exchange under government supervision. Shares or stock market can be classified according to the country where the company is domiciled, for example Gudang Garam (company in Indonesia) which is domiciled in Indonesia and traded on the Indonesia Stock Exchange. The stock market has become an attractive and profitable investment today for investors and the stock market has grown rapidly over the years and is getting more and more attention because it deals with the future of money. However, a lot of investors are still worried to invest in stock market today, even investing in stock market results a huge profit. This reason can be the volatility in stock market. Therefore, this study focused on the investors’ perceptions towards stock market in different geographical areas. The data collected through online interview and distributing questionnaires to respondents in order to understand their behaviors, attitudes, desires, perspectives and level of awareness towards the stock market. The results showed that investors’ perceptions on buying shares in Asia are represented by several indicators, such as neutral information, accounting information, and social relevance, in which these three indicators generate impressions of the company’s activities based on profits and fundamental thinking patterns. Therefore, this will have an influence on investors in making decisions on the shares which will be chosen by them in the future.

Co-Authors A.A. Gde Satia Utama Abhijit Das Ainin Syazana Akash Jagdale Akshay AV Alif Azrul Amirul Raziq Amisha Siddhu Singh Amitha Madhu Anurag Malik Avinas Kumar Dubey Bing Lin Ang Camilo Pérez-Restrepo Carolina Ardila Lopez Che Ming Chee Woh Liew Chetana S Chuan Heng Low Chung Hong Lim Daisy Mui Hung Kee Delon Ang Wern Jian Delon Wern Jian Ang Dwi Nita Aryani Elyoni Inez Sandra Suardi Florence E-Vern Tan Friday Ogbu Edeh Gim Seng Lee Himanshi Singh Hui Yee Yong Iqbal Faturrahman Jia Jun Chan Jia Xin Chia Jie Min Lee Jin Feng Choy Joey Wong Juhi Aggarwal Kavita Jaiswar Kia Hui Gan Li Khuan Yeoh Maryam Tayyiba Miguel Cordova Miguel Cordova Miguel Cordova Miguel Córdova Espinoza Ming Hao Loo Munusamy Kavithanjli Nana Nur Hasanah Nur Aqilah Mas Ud Nur Batrisyia Sapian Nur Darwisyah Zulkepli Nur Farhah Fadhilah Mokhtar Ofojama Blessing Jacinta Padmalini Singh Pei Fen Khow Prajna Nayak Rajeev Rana Rajesh Kumar Nair Ranjith P V Ruen Chye Ng Rupesh Sinha Rupesh Sinha Sahana Madan Sangar Rishimelan Shahwatul Hajjah Islamia Wijaya Sharmila Thulasedass Shetty Lavanya Shekar Sin Ni Hor Sindhu L Dabeer Siti Fatini Binti Azahar Song Han Low Sushma R G Tin Phang Ooi Uma Warrier Uma Warrier Uma Warrier Varsha Ganatra Varsha Ganatra Wei Lun Koay Wei Xuan Chin Xin Shi Wong Yan Jin Chuah Yarshinni A/P Nagenthran Yashaswini. V Yashene Murugan Yashwiny Maheswaran Yen Ying Lim Yi Hong Ng Yong Hong Wan

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