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All Journal J-MAS (Jurnal Manajemen dan Sains)
Febriyanti Febriyanti
Universitas Putera Batam
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk, Kemudahan, dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Lazada di Kota Batam Febriyanti Febriyanti; Triana Ananda Rustam
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.917

Abstract

The e-commerce business in Indonesia has been increasing since early 2020. The development of the world of e-commerce in Indonesia is of course due to the rapid population growth to the development of the world of digital technology. purchase on Lazada in Batam City. This research uses quantitative analysis method. Data collection techniques by filling out questionnaires. This study shows that product quality, convenience, and consumer trust have a positive and significant influence on purchasing decisions at Lazada in Batam City.
Co-Authors Triana Ananda Rustam