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All Journal Asian Journal of Management Analytics Economic: Journal Economic and Business
Patricya Damanik
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Bad Credit or Non-Performing Loan (NPL) at PT Bank Negara Indonesia (Persero) Tbk Khesya Sabilah Rizwinie; Andreas Martin Raja Sirait; Fihi Khoirani Sihotang; Patricya Damanik
Asian Journal of Management Analytics Vol. 2 No. 2 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i2.3895

Abstract

Bad credit is an important thing in the banking world because it affects the financial health of banks. This study aims to analyze the level of bad credit at PT Bank Negara Indonesia (Persero) Tbk in terms of the Non-Performing Loan (NPL) ratio. The method used in this research is qualitative. The data obtained is secondary data with quantitative data obtained from the annual report of PT Bank Negara Indonesia (Persero) Tbk for the last 15 years, starting from 2007–2022. The results of this study indicate that the highest NPL ratio level was 8.2% in 2007, and the lowest was 1.9% in 2018. The average NPL from 2007 to 2022 was 4.9%, which was included in the healthy criteria and did not endanger the bank.
Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2 Patricya Damanik; Salman Munthe
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1330

Abstract

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.
Co-Authors Andreas Martin Raja Sirait Fihi Khoirani Sihotang Khesya Sabilah Rizwinie Salman Munthe