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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Manajemen Dan Akuntansi Medan
Suci Chasara Nasution
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pendekatan Pengukuran Kinerja Perusahaan Menggunakan Metode Market Value Added (Mva) Suci Chasara Nasution
Jurnal Manajemen Dan Akuntansi Medan Vol. 3 No. 2 (2021): Jurnal Manajemen Dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v3i2.2126

Abstract

Pengukuran kinerja telah menjadi indikator penting tidak hanya bagi perusahaan tetapi juga untuk Investor. Hal ini menunjukkan kemampuan perusahaan dalam mengelola modalnya. Pengukuran kinerja dapat dibagi menjadi pengukuran kinerja keuangan dan non keuangan. Ini Artikel ini akan membahas lebih lanjut tentang pengukuran kinerja keuangan menggunakan Nilai Tambah Pasar (MVA). Nilai Tambah Ekonomi dikembangkan olehSfern, Stewart & Company, yang merupakan hasil kumulatif dari kinerja perusahaan yang dihasilkan oleh berbagai investasi yang telah dilakukan maupun yang diantisipasi akan dilakukan, sehingga keberhasilan dari MVA merupakan tolak ukur keberhasilan dalam memaksimalkan pemegang saham dengan alokasi sumbersumber yang sesuai sedangkan Financial Value Added atau Financial EVA adalah indikator baru yangdikembangkan sebagai peningkatan EVA. Di akhir artikel, akan ada perbandingan darikelebihan dan kekurangan dari MVA
THE INFLUENCE OF CUSTOMER REVIEW, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION IN CARE PRODUCTS MS GLOW IN MEDAN CITY Suci Chasara Nasution; Endang Sulistya Rini; Prihatin Lumbanraja
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.457

Abstract

MS Glow is one of skincare product brands. Glow in Medan City. Currently there has been a decline in sales of MS Glow care products, this is thought to be due to a lack of interest from the people of Medan City to repurchase MS Glow care products. Low repurchase intention must be addressed immediately considering the increasingly competitive beauty industry in Indonesia. This research aims to determine and analyze the influence of Customer Reviews, Brand Experience and Customer Satisfaction on Repurchase Intention in Care Products MS. Glow in Medan City. The population in this study is the people of Medan City who use MS treatment products. Glow. The sampling technique in this research was non-probability sampling using accidental sampling of 180 respondents. The data analysis method uses Multiple Linear Regression Analysis. The research results show that Customer Reviews have a positive and significant effect on Repurchase Intention. Brand Experience has a positive and significant effect on Repurchase Intention. Customer Satisfaction has a positive and significant effect on Repurchase Intention. Customer Reviews, Brand Experience and Customer Satisfaction have a positive and significant effect on Repurchase Intention.
Co-Authors Endang Sulistya Rini Prihatin Lumbanraja