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The Influence of Reference Group on Purchase Decision of Iphone Products With Lifestyle as A Moderating Variable (Case Study: Iphone Product Users In Indonesia) Ahmad Darajat Basallama; Maya Ariyanti
Jurnal Manajemen Indonesia Vol 23 No 1 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i1.4178

Abstract

Indonesia is one of the countries with a significant market share. Based on data, it shows that Iphone market share in Indonesia is not among the top 5 biggest sales, especially with the current pandemic conditions. This problem occurs because other brands in the top rank also have variants of products that have similar to or the same prices as Iphone products. This research aims to determine the influence of reference groups on Iphone product purchasing decisions, the influence of lifestyle on Iphone product purchasing decisions, and the moderating effect of lifestyle on the relationship between reference groups and Iphone product purchasing decisions. The population of this research is Iphone users in big cities in Indonesia, namely Jakarta, Bandung, Bali, Medan, Pontianak, Makassar, Palembang, Lampung, and Ambon. The sampling technique used was cluster random sampling with a total sample of 150 respondents. The data collection method is a survey with an online questionnaire. The multivariate analysis was used in this research, namely structural equation modelling. The results of the study indicate that the reference group has a significant influence on Iphone product purchasing decisions, lifestyle has a significant influence on Iphone product purchase decisions, and lifestyle can moderate the positive relationship between reference groups and purchasing decisions. In future research, other sampling techniques and a more varied number of samples are expected to be used to obtain more comprehensive results. Keywords— Reference Group; Lifestyle; Purchase decision; Structural Equation Modelling.
PELATIHAN PENULISASN ARTIKEL DI JURNAL BEREPUTASI NASIONAL UNTUK GURU DI PROVINSI BENGKULU Nidya dudija Dudija; Fetty Poerwita Sary; Adhi Prasetio; Ahmad Darajat Basallama
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2784

Abstract

This community engagement initiative was prompted by the low rate of scientific publications by teachers in Bengkulu Province, particularly in accredited national journals, despite the fact that such publications are a key indicator of professionalism and career progression. The initiative aims to enhance teachers’ understanding and skills in writing scientific articles in accordance with academic standards. The training was conducted in-person through workshops and intensive mentoring, covering the following topics: understanding the structure of scientific articles; techniques for writing effective titles and abstracts; developing arguments based on literature; paraphrasing and avoiding plagiarism; using references and citations in APA style with the aid of the Mendeley application; strategies for selecting reputable journals; and practising article submission via an online system (OJS). Participants were primary, lower secondary, and upper secondary school teachers in Bengkulu Province, selected based on their readiness to undertake the programme. Evaluation results indicated a significant improvement in understanding of scientific writing, proficiency in using reference tools, as well as motivation and confidence in drafting and submitting articles to journals. This initiative contributed to fostering an academic culture among teachers and promoting the continuous improvement of publication quality. Recommendations for the future include strengthening the community of teacher-authors and providing consistent institutional support.  ABSTRAKKegiatan pengabdian masyarakat ini dilatarbelakangi oleh rendahnya tingkat publikasi ilmiah guru di Provinsi Bengkulu, khususnya pada jurnal nasional terakreditasi, padahal publikasi menjadi indikator penting profesionalisme dan kenaikan pangkat. Kegiatan ini bertujuan meningkatkan pemahaman dan keterampilan guru dalam menulis artikel ilmiah sesuai standar akademik. Pelatihan dilaksanakan secara luring melalui workshop dan pendampingan intensif dengan materi meliputi: pemahaman struktur artikel ilmiah, teknik penulisan judul dan abstrak yang efektif, pengembangan argumen berbasis literatur, parafrase dan penghindaran plagiarisme, penggunaan referensi dan sitasi berbasis APA Style dengan bantuan aplikasi Mendeley, strategi pemilihan jurnal bereputasi, serta praktik submit artikel melalui sistem daring (OJS). Peserta merupakan guru SD, SMP, dan SMA di Provinsi Bengkulu yang diseleksi berdasarkan kesiapan mengikuti program. Hasil evaluasi menunjukkan peningkatan signifikan pada pemahaman penulisan ilmiah, keterampilan penggunaan tools referensi, serta motivasi dan kepercayaan diri dalam menyusun dan mengirimkan artikel ke jurnal. Kegiatan ini berkontribusi dalam membangun budaya akademik guru dan mendorong peningkatan kualitas publikasi secara berkelanjutan. Rekomendasi ke depan mencakup penguatan komunitas penulis guru dan dukungan institusional yang konsisten.