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All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Economics and Business (JECOMBI) Neraca Manajemen, Akuntansi, dan Ekonomi Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pendidikan, Bahasa dan Budaya ARIMA : Jurnal Sosial Dan Humaniora Tradition and Modernity of Humanity International Journal of Business and Quality Research
Feronica Simanjorang
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Use Of Content Marketing To Improve The Sharing Economy Feronica Simanjorang; Rahma Hayati Harahap
International Journal of Business and Quality Research Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i02.315

Abstract

The purpose of this study is to analyze the issues and challenges in implementing and adopting the sharing economy concept. More specifically, the paper intend to identify how CM can maximize the implementation of the sharing economy concept in tourism industries of the Lake Toba region. The type of research used is qualitative with a descriptive approach. Data were obtained by means of observation, documentation, and in-depth interviews with the communities and entrepreneurs who have been applied the sharing economy concept and have implemented CM on different social media platforms. The study identified three critical factors of CM that influence the implementation of the share economy concept in Lake Toba region, namely, relevant to current market, trust and engagement. The researcher suggested that entrepreneurs in the Lake Toba tourism industry add CM, especially short videos, to their business strategy.
Pengaruh Viral Marketing dan Turbo Marketing Terhadap Keputusan Pembelian Produk Somethinc: (Studi Pada Konsumen di Kota Medan) Lidia Katarina Sitanggang; Feronica Simanjorang; Onan Marakali Siregar
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 2 (2025): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i2.420

Abstract

The development of digital marketing has transformed consumer behavior, including in purchasing decisions for skincare products. This study aims to analyze the effect of viral marketing and turbo marketing on the purchasing decisions of Somethinc products in Medan City. The research method used was associative quantitative with a sample of 97 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The results show that Viral Marketing has a positive and significant effect on Purchase Decisions with a t-value of 10.982 > 1.985 and a significance of 0.000. Turbo Marketing also has a positive and significant effect with a t-value of 3.480 > 1.985 and a significance of 0.000. Simultaneously, both variables have a significant effect with an F-value of 169.273 > 3.094. The Adjusted R Square value of 0.778 indicates that 77.8% of the variation in Purchase Decisions can be explained by these two variables, while the remaining 22.2% is influenced by other factors outside the model.
Pengaruh Persepsi Harga dan Pengalaman Pelanggan Terhadap Minat Beli Pada Layanan ShopeeFood: (Studi Pada Pengguna di Kota Medan) Claudia Yonica Tampubolon; Feronica Simanjorang; Onan Marakali Siregar
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 2 (2025): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i2.425

Abstract

Consumer’s purchase intention in food delivery services is increasingly influenced by price perception and customer experience, particularly amid the intense competition between ShopeeFood, GoFood, and GrabFood in Medan. A fair price perception and a positive customer experience can enhance consumers’ intention to make purchases. This study aims to analyze the effect of price perception and customer experience on purchase intention in ShopeeFood services in Medan. Both variables were tested partially and simultaneously to determine the extent of their impact on consumers’ purchase intention. The research employed a quantitative approach with an associative research type. The population in this study consisted of people in Medan who know and are interested in using ShopeeFood. The sample approach used in this study was probability sampling specifically simple random sampling, resulting in 97 respondents calculated with the Cochran formula. Primary data were collected through questionnaires, while secondary data were obtained from literature studies. The data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis and hypothesis testing. The findings indicate that, partially, price perception has a positive and significant effect on purchase intention. Customer experience also has a positive and significant effect on purchase intention. Simultaneously, both variables significantly influence purchase intention among ShopeeFood users in Medan. The correlation coefficient (R) of 0.672 or 67% shows a strong relationship between price perception and customer experience on purchase intention. Furthermore, the Adjusted R Square value indicates that both variables contribute 44.1% to purchase intention, while the remaining 55.9% is influenced by other factors not examined in this study.
Pengaruh Self Esteem, Self Efficacy, dan Organizational Justice terhadap Kinerja Pegawai (Studi pada PT Bank Tabungan Negara KC Pematangsiantar) : Penelitian Lidya Jesica Tarigan; Feronica Simanjorang; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7317

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh self esteem, self efficacy, dan organizational justice terhadap kinerja pegawai pada PT Bank Tabungan Negara Kantor Cabang Pematangsiantar. Penelitian ini menggunakan metode kuantitatif dengan bentuk hipotesis asosiatif yang menguji korelasi antara variabel yang ada. Populasi penelitian berjumlah 75 pegawai dengan teknik pengambilan sampel purposive sampling berdasarkan kriteria pegawai tetap dengan masa kerja minimal dua tahun, sehingga diperoleh sampel sebanyak 60 responden. Data dikumpulkan melalui kuesioner, wawancara, serta studi dokumentasi, kemudian dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa self esteem, self efficacy, dan organizational justice berpengaruh positif dan signifikan terhadap kinerja pegawai baik secara parsial maupun simultan. Nilai koefisien determinasi menunjukkan hubungan yang kuat dengan nilai R sebesar 0,903, serta kontribusi ketiga variabel terhadap kinerja pegawai sebesar 80,5%, sedangkan sisanya 19,5% dipengaruhi oleh variabel lain di luar penelitian.
Pengaruh Knowledge terhadap Talent Management bagi Calon Pekerja Aulika Dwi Priscilla; Zahra Amelia Anwar Nst; Dara Nursusana Padang; Feronica Simanjorang
Jurnal Pendidikan, Bahasa dan Budaya Vol. 3 No. 1 (2024): Maret : Jurnal Pendidikan, Bahasa dan Budaya
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpbb.v3i1.2619

Abstract

This research aims to investigate the impact of students' knowledge levels in the Library and Information Science program on their talent management as future job seekers. In an increasingly information-driven era, students' knowledge and competencies play a pivotal role in preparing them for success in the job market. The research methodology employed is a case study involving students in the Library and Information Science program as the sample. Data was collected through questionnaires and interviews with students and faculty to understand how their knowledge influences the talent management process. Data analysis was conducted using both qualitative and quantitative approaches. The results of the study indicate that the knowledge acquired by students in the Library and Information Science program significantly influences their talent management process. Students with broader and deeper knowledge tend to be better prepared and more confident in managing their talents. Interviews also revealed the pivotal role of faculty in assisting students in developing their knowledge and talents.
Implementation of Human Capital Management in the Sharia Economist Training (SET) Universitas Sumatera Utara Putri Adelia; Najla Hanan Fathin; Feronica Simanjorang
Tradition and Modernity of Humanity Vol. 4 No. 1 (2024): January
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v4i1.15790

Abstract

This research aims to evaluate and describe the implementation of human capital management through the Sharia Economist Training (SET) event to create human capital management in organizations so that they have high motivation in organizational activities. The focus of the research is on human capital management in the form of Individual Capability, Individual Motivation, Leadership, Organizational Climate and Workgroup Effectiveness. This research is research that uses a qualitative paradigm with descriptive qualitative methods. Data was collected through interviews and participant observations carried out by researchers when holding the SET event. Data was analyzed using SWOT analysis to determine the implementation of human capital management at an event. The research results show that the implementation of human capital management in the SET event can improve skills and performance for growth and development in organizations. USU's SET event has fulfilled several components of human capital management. There are also shortcomings in the publication and documentation division and the Daily Management Body (BPH) division which will later be re-evaluated for the next event. It can be concluded that implementing human capital management in an event is very important for the success and smooth running of the event.
Co-Authors Amirullah Amirullah Andre Baressa Andriyasa Rafael Agustinus Hutagalung Angieta Ahsana Wijaya Anjelina Florensia T. Aulika Dwi Priscilla Claudia Yonica Tampubolon Dara Nursusana Padang Dhea Ayu Dzakira Elbert Hutama Elza Yolanda Galih Wardana Gloria Nainggolan Ikka Salsabilla Jesica Tri Agita Jessua Sirait Lidia Katarina Sitanggang Lidya Jesica Tarigan Luthfiah Dinda Fitri M. Rahman Ma’arif Michael Nataldo Muhammad Hasbi Fauzi Najla Hanan Fathin Najla Najla Namy Angelika Purba Nishaclara Br Ginting Novelia Aurora Simbolon Paskah Magdalena Putri Adelia Rahma Hayati Harahap Rose Indah Siadari Salsabila Salsabila Siregar, Onan Marakali Siti Salma Husnul Khatimah Syahrian Ramadhan Zahra Amelia Anwar Nst Zihan Aqila Sinaga