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All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Economics and Business (JECOMBI) Neraca Manajemen, Akuntansi, dan Ekonomi Cantaka: Jurnal Ilmu Ekonomi dan Manajemen ARIMA : Jurnal Sosial Dan Humaniora International Journal of Business and Quality Research
Feronica Simanjorang
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Use Of Content Marketing To Improve The Sharing Economy Feronica Simanjorang; Rahma Hayati Harahap
International Journal of Business and Quality Research Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i02.315

Abstract

The purpose of this study is to analyze the issues and challenges in implementing and adopting the sharing economy concept. More specifically, the paper intend to identify how CM can maximize the implementation of the sharing economy concept in tourism industries of the Lake Toba region. The type of research used is qualitative with a descriptive approach. Data were obtained by means of observation, documentation, and in-depth interviews with the communities and entrepreneurs who have been applied the sharing economy concept and have implemented CM on different social media platforms. The study identified three critical factors of CM that influence the implementation of the share economy concept in Lake Toba region, namely, relevant to current market, trust and engagement. The researcher suggested that entrepreneurs in the Lake Toba tourism industry add CM, especially short videos, to their business strategy.
Pengaruh Viral Marketing dan Turbo Marketing Terhadap Keputusan Pembelian Produk Somethinc: (Studi Pada Konsumen di Kota Medan) Lidia Katarina Sitanggang; Feronica Simanjorang; Onan Marakali Siregar
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 2 (2025): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i2.420

Abstract

The development of digital marketing has transformed consumer behavior, including in purchasing decisions for skincare products. This study aims to analyze the effect of viral marketing and turbo marketing on the purchasing decisions of Somethinc products in Medan City. The research method used was associative quantitative with a sample of 97 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The results show that Viral Marketing has a positive and significant effect on Purchase Decisions with a t-value of 10.982 > 1.985 and a significance of 0.000. Turbo Marketing also has a positive and significant effect with a t-value of 3.480 > 1.985 and a significance of 0.000. Simultaneously, both variables have a significant effect with an F-value of 169.273 > 3.094. The Adjusted R Square value of 0.778 indicates that 77.8% of the variation in Purchase Decisions can be explained by these two variables, while the remaining 22.2% is influenced by other factors outside the model.
Pengaruh Persepsi Harga dan Pengalaman Pelanggan Terhadap Minat Beli Pada Layanan ShopeeFood: (Studi Pada Pengguna di Kota Medan) Claudia Yonica Tampubolon; Feronica Simanjorang; Onan Marakali Siregar
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 2 (2025): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i2.425

Abstract

Consumer’s purchase intention in food delivery services is increasingly influenced by price perception and customer experience, particularly amid the intense competition between ShopeeFood, GoFood, and GrabFood in Medan. A fair price perception and a positive customer experience can enhance consumers’ intention to make purchases. This study aims to analyze the effect of price perception and customer experience on purchase intention in ShopeeFood services in Medan. Both variables were tested partially and simultaneously to determine the extent of their impact on consumers’ purchase intention. The research employed a quantitative approach with an associative research type. The population in this study consisted of people in Medan who know and are interested in using ShopeeFood. The sample approach used in this study was probability sampling specifically simple random sampling, resulting in 97 respondents calculated with the Cochran formula. Primary data were collected through questionnaires, while secondary data were obtained from literature studies. The data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis and hypothesis testing. The findings indicate that, partially, price perception has a positive and significant effect on purchase intention. Customer experience also has a positive and significant effect on purchase intention. Simultaneously, both variables significantly influence purchase intention among ShopeeFood users in Medan. The correlation coefficient (R) of 0.672 or 67% shows a strong relationship between price perception and customer experience on purchase intention. Furthermore, the Adjusted R Square value indicates that both variables contribute 44.1% to purchase intention, while the remaining 55.9% is influenced by other factors not examined in this study.
Co-Authors Amirullah Amirullah Andre Baressa Andriyasa Rafael Agustinus Hutagalung Angieta Ahsana Wijaya Anjelina Florensia T. Claudia Yonica Tampubolon Dhea Ayu Dzakira Elbert Hutama Elza Yolanda Galih Wardana Gloria Nainggolan Ikka Salsabilla Jesica Tri Agita Jessua Sirait Lidia Katarina Sitanggang Luthfiah Dinda Fitri M. Rahman Ma’arif Michael Nataldo Muhammad Hasbi Fauzi Najla Najla Namy Angelika Purba Nishaclara Br Ginting Novelia Aurora Simbolon Paskah Magdalena Rahma Hayati Harahap Rose Indah Siadari Salsabila Salsabila Siregar, Onan Marakali Siti Salma Husnul Khatimah Syahrian Ramadhan Zihan Aqila Sinaga