Article Per Year (5 Year)
p-Index From 2021 - 2026
1.67
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Economics and Business (JECOMBI) Neraca Manajemen, Akuntansi, dan Ekonomi ARIMA : Jurnal Sosial Dan Humaniora International Journal of Business and Quality Research
Feronica Simanjorang
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Use Of Content Marketing To Improve The Sharing Economy Feronica Simanjorang; Rahma Hayati Harahap
International Journal of Business and Quality Research Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i02.315

Abstract

The purpose of this study is to analyze the issues and challenges in implementing and adopting the sharing economy concept. More specifically, the paper intend to identify how CM can maximize the implementation of the sharing economy concept in tourism industries of the Lake Toba region. The type of research used is qualitative with a descriptive approach. Data were obtained by means of observation, documentation, and in-depth interviews with the communities and entrepreneurs who have been applied the sharing economy concept and have implemented CM on different social media platforms. The study identified three critical factors of CM that influence the implementation of the share economy concept in Lake Toba region, namely, relevant to current market, trust and engagement. The researcher suggested that entrepreneurs in the Lake Toba tourism industry add CM, especially short videos, to their business strategy.
Co-Authors Amirullah Amirullah Andre Baressa Andriyasa Rafael Agustinus Hutagalung Angieta Ahsana Wijaya Anjelina Florensia T. Dhea Ayu Dzakira Elbert Hutama Elza Yolanda Galih Wardana Gloria Nainggolan Ikka Salsabilla Jesica Tri Agita Jessua Sirait Luthfiah Dinda Fitri M. Rahman Ma’arif Michael Nataldo Muhammad Hasbi Fauzi Najla Najla Namy Angelika Purba Nishaclara Br Ginting Novelia Aurora Simbolon Paskah Magdalena Rahma Hayati Harahap Rose Indah Siadari Salsabila Salsabila Siti Salma Husnul Khatimah Syahrian Ramadhan Zihan Aqila Sinaga