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All Journal BEMAS: Jurnal Bermasyarakat Barista : Jurnal Kajian Bahasa dan Pariwisata
Indah Nur Agustiani
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI
Humanities Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Coffee Experience as an Attraction for Indonesian Gen Z Tourists in Heritage Area of Braga Adrian Agoes; Indah Nur Agustiani
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 01 (2023): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i01.910

Abstract

The Braga heritage area is among the most famous tourist destinations in Bandung, Indonesia as this street is the location of numerous colonial-style heritage structures. Meanwhile, Generations Z reportedly will predominate the majority of travelers in the travel and tourism industry. They are viewed, though, as lacking a strong enough fascination with the subject of quality tourism including historical and heritage attractions. Interestingly, the coffee experience, which is also increasingly available in Braga, is beginning to draw the interest of Generation Z. The research question is whether the growth of heritage tourism such as in Braga Street, which rely on historical narrative, will be supported in the future by the rise of the Gen-Z tourist market circles, and whether coffee experience will be strong enough to attract them to come. In this qualitative research approach, ten respondents were agreed to describe their experiences as they perceived them. This study finds that the attractiveness of heritage buildings in the Braga area and the coffee experience are mutually reinforcing. If there was no place for Generation Z to get coffee, they would be hesitant to visit the Braga Heritage area to admire the historic buildings. The heritage atmosphere provided in the Braga area, on the other hand, was reported to be what inspired Gen Z tourists to have a coffee experience there. This article also discusses a number of other conceptual findings regarding how Gen Z perceives the heritage precinct of Braga.
Pengembangan produk strawberry Ciwidey menunjang pariwisata Kabupaten Bandung Rieke Sri Rizki Asti Karini; Indah Nur Agustiani; Panji Pamungka; Kapra Ade Hendri Yusra; Syah Fitri Oktaviana; Yuni Fitriyani
BEMAS: Jurnal Bermasyarakat Vol 4 No 2 (2024): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v4i2.859

Abstract

Kegiatan Pelatihan Pengembangan Strawberry bagi UMKM di Desa Alamendah Kecamatan Rancabali Ciwidey Kabupaten Bandung bertujuan memberikan pemahaman, pengetahuan, keterampilan dan pengelolaan (1) teknik pengemasan produk, (2) preservation of food, (3) praktek inovasi olahan produk dengan Food Dehydrating dan Sealer Machine, (4) penghitungan harga jual produk dan (5) pengelolaan pemasaran sederhana dijalankan sehari-hari,, yang hasilnya dapat dijadikan pengembangan usaha dalam rangka meningkatkan pendapatan UMKM Sasarannya adalah 10 pemilik lahan dan 35 orang anggota Kelompok Usaha Olahan Oleh-Oleh Desa Alamendah Kecamatan Rancabali Ciwidey Kabupaten Bandung dengan metode observasi, sosialisasi, penyuluhan, diskusi, pendampingan monitoring, serta evaluasi tentang pengelolaan (1) teknik pengemasan produk, (2) preservation of food, (3) praktek inovasi olahan produk strawberry dengan menggunakan Food Dehydrating dan Sealer Machine, (4) penghitungan harga jual produk dan (5) pengelolaan pemasaran. Adapun dampak terlihat dari respon peserta berupa pemahaman, pengetahuan, keterampilan tentang peningkatan signifikan pemahaman dan pengelolaan (1) teknik pengemasan produk, (2) preservation of food, (3) praktek inovasi olahan produk strawberry dengan menggunakan Food Dehydrating dan Sealer Machine, (4) penghitungan harga jual produk dan (5) pengelolaan pemasaran sederhana, dimana pengetahuan mereka bertambah dan mudah melakukan (1) teknik pengemasan produk, (2) preservation of food, (3) praktek inovasi olahan produk strawberry dengan menggunakan Food Dehydrating dan Sealer Machine, (4) penghitungan harga jual produk dan (5) pengelolaan pemasaran sederhana.. Hasil yang diperoleh adalah (1) UMKM di Desa Alamendah Kecamatan Rancabali Ciwidey Kabupaten Bandung memperoleh pengetahuan dalam (1) teknik pengemasan produk, (2) preservation of food, (3) praktek inovasi olahan produk dengan Food Dehydrating dan Sealer Machine, (4) penghitungan harga jual produk dan (5) pengelolaan pemasaran sederhana. (2) Kegiatan ini bermanfaat dalam meningkatkan pedapatan yang akan dihasilkan UMKM Strawberry di Desa Alamendah Kecamatan Rancabali Ciwidey Kabupaten Bandung
Co-Authors Adrian Agoes Alyssa Maulida Nursyifa Kapra Ade Hendri Yusra Panji Pamungka Rieke Sri Rizki Asti Karini Syah Fitri Oktaviana Taufiq Hidayat Yuni Fitriyani