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All Journal Journal of English Language Studies Jurnal Abdimas Bina Bangsa Manajemen dan Pariwisata
Annisaa Eka Warliati
Politeknik Pariwisata Prima Internasional
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Manajemen dan Pariwisata

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Strategi Pemasaran Produk UMKM Rattan Sintetis Melalui Digital Marketing di Desa Karangmulya Kabupaten Cirebon Dian Fitriyana; Annisaa Eka Warliati; Tia Listiaty
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.914 KB) | DOI: 10.32659/jmp.v1i2.214

Abstract

This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target market. Researchers will develop marketing strategies with online methods, both through social media such as Instagram, YouTube and e-commerce. The method used in this activity is descriptive qualitative research. The research subjects in this study were informants who provided research data through interviews and purposive sampling techniques. Based on the results of qualitative research using interview and observation techniques and the data that the authors have collected, it can be concluded that digital marketing has a very large influence on product marketing because it can increase sales volume and also increase profits for MSME entrepreneurs. Business success can be achieved with the efforts of various parties, both external and internal. One of the external efforts made by the government is to develop the MSME sector in collaboration with academics and MSME business actors.
Co-Authors Abdul Khalim Darmahusni Dian Fitriana Dian Fitriyana Ety Setiawati Tia Listiaty Yuke Hernawati Zainal Rafli, Zainal