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All Journal Jurnal Master Pariwisata (JUMPA) Jurnal Inovasi Penelitian Jurnal Nasional Manajemen Pemasaran dan SDM Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Jurnal Manajemen dan Dinamika Bisnis Manajemen dan Pariwisata Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Gastro Tourism (JOGASTO) UTAMA: Jurnal Pariwisata Prima
Dian Fitriyana
Politeknik Pariwisata Prima Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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KONFLIK MANAJEMEN ANTARA PENGELOLA DAN MASYARAKAT DI TAHURA DJUANDA, BANDUNG, JAWA BARAT Dian Fitriyana
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p07

Abstract

The Grand Forest Park of Ir. H. Djuanda is a popular ecotourism in Bandung, West Java. The management is conducted by the Management Center helped by the locals. However, it has been disharmonious relationship between the park management and the local community. This article analyses conflict between the management and the community. It discusses causes, implications and solutions to the conflicts. The data were taken from observation, interviews, and documentions which were analysed using qualitative approach. The study shows that the causes of conflict are policy differences, frequent change in management leadership, lack of dissemination of empowerment programs to the people, factors of lower people’s education, and narrow-minded of people’s. The implications are both negative and positive to the empowerment programs.
Strategi Pemasaran Produk UMKM Rattan Sintetis Melalui Digital Marketing di Desa Karangmulya Kabupaten Cirebon Dian Fitriyana; Annisaa Eka Warliati; Tia Listiaty
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.914 KB) | DOI: 10.32659/jmp.v1i2.214

Abstract

This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target market. Researchers will develop marketing strategies with online methods, both through social media such as Instagram, YouTube and e-commerce. The method used in this activity is descriptive qualitative research. The research subjects in this study were informants who provided research data through interviews and purposive sampling techniques. Based on the results of qualitative research using interview and observation techniques and the data that the authors have collected, it can be concluded that digital marketing has a very large influence on product marketing because it can increase sales volume and also increase profits for MSME entrepreneurs. Business success can be achieved with the efforts of various parties, both external and internal. One of the external efforts made by the government is to develop the MSME sector in collaboration with academics and MSME business actors.
ANALISA POTENSI WISATA KAMPUNG ARAB PANJUNAN DALAM PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA CIREBON Abdul Khalim; Dian Fitriyana
Jurnal Inovasi Penelitian Vol 4 No 1: Juni 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v4i1.2619

Abstract

Kota Cirebon merupakan salah satu destinasi wisata favorit di Jawa Barat, kunjungan wisatawan ke kota Cirebon tahun 2021 mencapai 3.669.195 wisatawan, ini melebihi target 2,1 juta wisatawan. Pemerintah Kota Cirebon saat ini mulai membuka dan mengembangkan Tempat Wisata baru. Kampung Arab Panjunan merupakan salah satu objek wisata yang akan dikembangkan. Tujuan dari penelitian ini adalah untuk mengetahui potensi wisata yang ada di Kelurahan Panjunan Kota Cirebon. Dari temuan penelitian ini nantinya akan menjadi masukan bagi pemerintah kota Cirebon dan masyarakat pengelola kawasan wisata Kampung Arab. Penelitian ini menggunakan model penelitian deskriptif kualitatif. Analisis potensi yang dilakukan akan dibandingkan dengan indikator pariwisata berkelanjutan yaitu pedoman The Global Sustainable Tourism Council on the GSTC Destination Criteria. Hasil dari penelitian ini, pengembangan kawasan wisata Kampung Arab bersifat Top Down yang artinya pengembangan dimulai dari kebijakan pemerintah daerah Kota Cirebon kemudian diteruskan kepada pemerintah kelurahan Panjunan dan masyarakat. Program tersebut masuk dalam kategori prioritas Pemkot Cirebon tahun 2023 dengan perkiraan biaya hingga Rp. 1,5 Milyar, sedang anggaran untuk fisik mencapai Rp. 1 miliar dan non fisik Rp. 500 juta. Dari hasil observasi peneliti, potensi wisata di kawasan Kampung Arab Panjunan cukup banyak, mulai dari wisata budaya masyarakat etnis Arab, bangunan cagar budaya Masjid Merah Panjunan, wisata kuliner, dan wisata belanja. Namun agar kawasan Wisata Kampung Arab Panjunan dapat bertahan lama dan dapat dirasakan manfaatnya oleh masyarakat sekitar, maka pengembangan Kawasan Wisata harus mengacu pada pengembangan pariwisata berkelanjutan
The Role of Instagram Social Media in Increasing the Number of Sales in the Culinary Business Siomay Jodoh Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.892

Abstract

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
Public relations plaza hotel semarang strategy: creating and maintaining a positive public image Irawan, Joseph Aldo; Rahayu, Emik; Suryono, Chondro; Shabrina, Fitriatunnisa; Fitriyana, Dian
Journal of Gastro Tourism Vol. 2 No. 1 (2024): February 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i1.284

Abstract

In the business world, having a good image is undoubtedly something that needs to be considered. This good image can be a way of income, especially for Plaza Hotel Semarang. Unfortunately, problems have arisen in the past and dragged on until now. This study aims to determine the public relations strategy to create and maintain a positive image of Plaza Hotel Semarang. The research method used to obtain quality data is through interviews and literature studies on related issues. The result is that Plaza Hotel Semarang has begun to design a new strategy to change its image among the wider community. However, some internal problems require special attention to be addressed first, especially in human resources. The researcher also listed several related inputs that are constructive and can be implemented appropriately for Plaza Hotel Semarang.
Reconstruction of "berkah jaya bake house" marketing strategy for consumer visiting interest Shabrina, Fitriatunnisa; Fitriyana, Dian; Jaya, M. Abin; Irawan, Joseph Aldo
Journal of Gastro Tourism Vol. 2 No. 2 (2024): August 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i2.442

Abstract

The fact that marketing continues to evolve towards digital dynamics, E-WoM is present as a key element in the latest marketing strategies. This study will provide a brief overview of E-WoM as a natural form of marketing carried out by consumers and how optimized marketing strategies can benefit from it. The study focuses on studying the impact of the spread of E-WoM on consumer visiting interest and aims to examine the role and impact of E-WoM management on consumers. The qualitative approach is carried out by the author with case studies, field studies, to literature studies assisted by documentation and interview methods. The data analysis model is drawn conclusions with a data triangulation model. In the process of using social media, berkah jaya bake house seems to rarely post pictures, but still has high polularity due to the influence of E-WoM. Planning for the reconstruction of the E-WoM marketing strategy is carried out at the locus of "Berkah Jaya Bake House", especially through social media accounts.
Travellers' Perception Of Quality Of Local Tour Attendant Service At Keraton Kasepuhan Cirebon Dian Fitriyana; Sudiana Wachyudi; Mintahul Maula
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1312

Abstract

Kasepuhan Palace in Cirebon, West Java, is a cultural tourist destination that has extraordinary history and cultural riches. As one of the oldest palaces in Indonesia, this place attracts many tourists looking for an authentic historical and cultural experience. The quality of service provided by local tour guides at Kasepuhan Palace plays an important role in the tourist experience. Understanding tourists' perceptions of the quality of local tour guide services is an important step in maintaining and increasing the attractiveness of this cultural destination in the eyes of visitors. This research uses a quantitative approach, in collecting data obtained through direct observation, questionnaires, interviews and document recording of tourists who visit the Kasepuhan Palace, Cirebon. Determining the number of samples in this study used purposive sampling, sample selection was based on certain criteria, the service quality measurement aspects analyzed were reliability, responsiveness, assurance, empathy, tangible. This research also considers factors that influence tourists' perceptions of frame of reference & field of experience. This research also discusses the problems that arise at the Kasepuhan Palace in Cirebon due to the imbalance between the limited number of tour guides and the significant number of tourist visits. The results of this research provide an overview of the quality of local tour guide services that influence tourists' perceptions, and how these perceptions influence tourist satisfaction during a visit to the Kasepuhan Palace.
Analisis Potensi Incentive Tour di Kota Cirebon Dian Fitriyana; Chondro Suryono
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1646

Abstract

The city of Cirebon has emerged as a tourism destination city that has a variety of beauties, both natural beauty, artificial beauty, culinary, art, history and so on. In business management, in order to support tourism needs, the city of Cirebon follows developments by having more than 30 tours and travel companies that manage local, inter-city and overseas tourism. Incentive tours are often used by large companies as a form of appreciation for the performance results of the person concerned. This activity is also believed to be able to support individual loyalty to the company for a certain period of time. This method has been practiced by many out-of-town companies who send incentive tours to the city of Cirebon as a form of appreciation. This research was conducted in the city of Cirebon through observation and literature study in data collection and using qualitative methods. The results of data collection are described in accordance with current conditions and circumstances. The results of this research provide an illustration that tour and travel has a very important role in the world of tourism because it is one of the spearheads in developing tourism as well as being a driving force for tourists so that it is easier to find the information they want and can buy the service products offered. However, marketing in the incentive tour sector is still very minimal and is only known through word of mouth, not through large-scale promotions. Tour and travel service providers only create incentive tour package concepts by request from companies that contact them. There have not been any public tour packages operating in the corporate market.
STRATEGI PEMASARAN GUBUG DESA CAFE & RESTO  DI CIAMPEL KABUPATEN BREBES Dian Fitriyana
Jurnal Pariwisata Prima Vol. 1 No. 1 (2023): SEPTEMBER
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam penelitian ini dilatar belakangi oleh penulis ingin mengetahui bagaimana strategi pemasaran yang digunakan, jenis pemasaran yang digunakan oleh Gubug Desa Café & Resto berdasarkan observasi dan wawancara. Dalam penelitian ini menggunakan metode penelitian kualitatif. Populasi dalam penelitian ini adalah karyawan dan pelanggan. Sampel dalam penelitian ini adalah manajer dan pemasaran. Menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini menggunakan observasi, wawancara dan dokumentasi. Analisis yang digunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan.                Penelitian ini dilakukan untuk mengetahui bagaimana strategi pemasaran yang digunakan dan jenis pemasaran apa yang digunakan oleh Gubug Desa Café & Resto untuk dapat mempertahankan usahanya di era maraknya pesaing bisnis kedai kopi dengan menggunakan analisis SWOT.                Hasil penelitian menunjukkan (1) Gubug Desa Café & Resto menggunakan online atau internet marketing dan branding, (2) Strategi yang digunakan Gubug Desa Café & Resto dengan menetapkan harga yang dapat dijangkau oleh kalangan menengah ke bawah dan menengah ke atas, (3) Kendala yang dihadapi dalam menerapkan strategi pemasaran online atau internet adalah belum adanya layanan pesan antar khusus untuk mengantarkan pesanan makanan dan minuman. Saran peneliti adalah menambah jenis pemasaran seperti iklan siaran radio, jenis pemasaran pemasaran kehumasan, mengadakan banyak promosi diskon yang dapat menarik pelanggan untuk datang, menggunakan point of purchase, menjalin kerjasama dengan ojek atau menambah karyawan khusus untuk pengiriman .  
ANALISA POTENSI KAMPUNG WISATA KACIREBONAN DI KOTA CIREBON Hernawati, Yuke; Fitriyana, Dian
Jurnal Pariwisata Prima Vol. 2 No. 2 (2024): SEPTEMBER
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampung Wisata Kacirebonan merupakan salah satu potensi pariwisata yang menonjol di Kota Cirebon. Penelitian ini bertujuan untuk menganalisis potensi yang dimiliki oleh kampung wisata tersebut dari berbagai aspek, termasuk keunikan budaya, daya tarik wisata, infrastruktur, serta potensi ekonomi yang terkait. Metode penelitian yang digunakan melibatkan survei lapangan, wawancara, dan analisis data sekunder. Hasil analisis menunjukkan bahwa Kampung Wisata Kacirebonan memiliki potensi yang signifikan untuk dikembangkan sebagai destinasi wisata unggulan. Keberagaman budaya, warisan sejarah, serta ketersediaan infrastruktur dasar menjadi faktor-faktor utama yang dapat mendukung pengembangan kawasan ini. Implikasi penelitian ini adalah pentingnya perencanaan dan pengelolaan yang terencana serta berkelanjutan untuk memaksimalkan potensi pariwisata Kampung Wisata Kacirebonan, sehingga dapat memberikan manfaat ekonomi dan sosial yang signifikan bagi masyarakat lokal dan daerah sekitarnya. Penelitian ini memberikan kontribusi penting dalam upaya pelestarian dan pengembangan potensi pariwisata lokal di Kota Cirebon
Co-Authors Abdul Khalim Aji Kusumah Ramdhani Annisaa Eka Warliati Asinta Asinta Azzahra Vanesya Chondro Suryono Ety Setiawati Fitriatunnisa Shabrina Hardiyanti Ayu Lestari Hernawati, Yuke Jaya, M. Abin Joseph Aldo Irawan Laura Valentina Avelyra Mintahul Maula Mohammad Saeful Rohman Rahayu, Emik Sudiana Wachyudi Tia Listiaty Vanesya, Azzahra