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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Al-Kharaj: Journal of Islamic Economic and Business ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Lalu Adi Permadi
University of Mataram
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Promosi Media Sosial, Suasana Toko dan Budaya Konsumen Terhadap Keputusan Pembelian Konsumen Kafe di Lombok Timur Pirna Saputri; Handry Sudiartha Athar; Lalu Adi Permadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 1 (2023): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i1.437

Abstract

This study aims to determine the effect of social media promotion (X1), store atmosphere (X2), and consumer culture (X3) on purchasing decisions of cafe consumers in East Lombok. Respondents in this study amounted to 110 consumers. The type of research used is associative research with a quantitative approach. The data collection method uses a survey through a questionnaire. The analysis technique used is Multiple Linear Regression using SPSS version 26.0. The results of this study indicate that: (1) Social Media Promotion has no significant effect on the Purchase Decision of Cafe Consumers in East Lombok. (2) Shop Atmosphere has a positive and significant effect on Purchase Decisions of Cafe Consumers in East Lombok. (3) Consumer culture has a positive and significant effect on purchasing decisions of cafe consumers in East Lombok
Tourists Perception Toward Kembang Kuning Rural Destination Attractiveness Weni Retnowati; I Dewa Gede Bisma; Hilmiati Hilmiati; Lalu Adi Permadi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.232 KB) | DOI: 10.29303/jseh.v8i2.101

Abstract

This research aims to study the perception of the tourists who visit Kembang Kuning regarding the destination attractiveness. A quantitative method using questionnaire and interview techniques was used in the research. There were 100 participants in which the questionnaire was distributed both offline and online. The result showed that the tourists perceived the Kembang Kuning rural destination as a suitable place to visit in Lombok with good attractiveness. Furthermore, the attractions and the amenities of this destination were perceived as the most looked for by the visitors. The highest perception felt by the tourists is its beautiful natural scenery and intriguing culture. To implement sustainable tourism attractiveness planning in this rural destination, the management must provide additional sanitation facilities, local transport, amenities, and parking lots. In addition, the Kembang Kuning should be creative, and innovative and offer good quality services in other to preserve the differences between this village and others
The Influence of Brand Image and Service Quality on the Intention to Recommend Maxim Online Transportation Services in Mataram City with Brand Trust as a Mediating Variable Dewi Fitriani; Lalu Adi Permadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9627

Abstract

This study examines the influence of brand image and service quality on recommendation intention of Maxim online transportation service in Mataram City with brand trust as a mediator, amidst tight competition where Maxim has a Top Brand Index of only 2.8% in 2024. The main objective is to test the direct and indirect relationships between these variables. Using a causal associative quantitative approach with purposive sampling on 200 respondents Maxim users aged ≥17 years who are active on social media. The instrument in the form of a Likert scale questionnaire was analyzed using SmartPLS for validity, reliability, and hypothesis testing. The results show all significant paths: brand image (β = 0.588 to brand trust; β = 0.216 directly to recommendation intention), service quality (β = 0.649 to brand trust; β = 0.320 directly), and brand trust (β = 0.589 to recommendation intention), with full mediation and R² = 87.9%. The conclusion implies a strategy to improve brand image and service to increase consumer recommendations.
Co-Authors Dewi Fitriani Handry Sudiartha Athar Hilmiati Hilmiati I Dewa Gede Bisma Pirna Saputri Weni Retnowati