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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Hilmiati Hilmiati
University of Mataram
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Tourists Perception Toward Kembang Kuning Rural Destination Attractiveness Weni Retnowati; I Dewa Gede Bisma; Hilmiati Hilmiati; Lalu Adi Permadi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.232 KB) | DOI: 10.29303/jseh.v8i2.101

Abstract

This research aims to study the perception of the tourists who visit Kembang Kuning regarding the destination attractiveness. A quantitative method using questionnaire and interview techniques was used in the research. There were 100 participants in which the questionnaire was distributed both offline and online. The result showed that the tourists perceived the Kembang Kuning rural destination as a suitable place to visit in Lombok with good attractiveness. Furthermore, the attractions and the amenities of this destination were perceived as the most looked for by the visitors. The highest perception felt by the tourists is its beautiful natural scenery and intriguing culture. To implement sustainable tourism attractiveness planning in this rural destination, the management must provide additional sanitation facilities, local transport, amenities, and parking lots. In addition, the Kembang Kuning should be creative, and innovative and offer good quality services in other to preserve the differences between this village and others
Pengaruh Webiste Quality Dan Flashsale Terhadap Impulse Buying Pada Pengguna E-Commerce Blibli.Com Di Pulau Lombok Khalda Fadila; Rusminah Rusminah; Hilmiati Hilmiati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 1 (2023): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i1.451

Abstract

This study aims to determine the Effect of Website Quality (X1) and Flashsale (X2) on Impulse Buying in Blibli.com E-Commerce Users on Lombok Island. Respondents in this study amounted to 100 consumers. The type of research used is quantitative research with a causal associative approach. The data collection method uses a survey through a questionnaire. The analysis technique used is Multiple Linear Repression. The results of this study indicate that: (1) Website Quality has a positive and significant effect on Impulse Buying for Blibli.com E-Commerce Users on Lombok Island. (2) Flashsale has a positive and significant effect on Impulse Buying for Blibli.com E-commerce Users on Lombok Island
Co-Authors I Dewa Gede Bisma Khalda Fadila Lalu Adi Permadi Rusminah Rusminah Weni Retnowati