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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal Of Business And Entrepreneurship Research Joong-Ki J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Aris Widodo
Universitas Satya Wiyata Mandala
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Indonesian Journal Of Business And Entrepreneurship Research

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Media Literacy, Consumer Trust, Product Prices, Distribution, and Purchasing Decisions in Online Business: A Study of Students at Satya Wiyata Mandala University Dian Anugrah Sanusi; Aris Widodo; Letarius Tunjanan
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

This study aims to determine the effect of media literacy, consumer trust, product prices, distribution on purchasing decisions through online business. This study uses a quantitative research approach. The population of this study were all students in the city of Makassar who had purchased products online and the total sample was 91 respondents, taken by probability sampling. Data collection techniques in the form of distributing questionnaires through google form. The data analysis technique used is statistical analysis using SPSS. The results of the study show that media literacy, consumer trust, product prices, product distribution have a significant influence on purchasing decisions in online businesses. This research contributes to the development of economics, especially in the field of online business and online business people to see the prospects of online-based marketing activities, as a consideration in determining the next marketing strategy given the growing development of online-based marketingusion.
Co-Authors Ali Waromi Christina M. Lewerissa Damaris Pasalli Detty Sajow Dharsono, Wardhana Wahyu Dian Anugrah sanusi Erol L. Tokoro Hans F. Liborang Lamba Toding Palimbu Letarius Tunjanan Melianus Kayukatui Suryadi . .