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All Journal Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah
Siti Yansi Apriyanti
Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance Education

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ANALISIS MANAJEMEN SYARIAH FAKTOR – FAKTOR YANG MEMPENGARUHI PENINGKATAN PENJUALAN ONLINE DI MASA PANDEMI COVID-19 (STUDI KECAMATAN CIBUNGBULANG, KABUPATEN BOGOR) Siti Yansi Apriyanti; Rully Trihantana; Ermi Suryani
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.037 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.55

Abstract

The exixtence of this research is the background for the analysis of sharia management factors that affect the increase in online sales during the covid – 19 pandemic which aims (1) to analyze and find out how sharia management alyzes the factors that partially influence online sales (2) to analyze and knowing that promotions have a partial effect on increasing online sales. The methode used in this study is a quantitative method. The results of this research are linear regression equation Y= 1.588 - 0,123X1 + 0,294X2 + 0,046X3 + 0,619X4 + e. Promotional research partially provides answers that have a positive effect. That the value of the T-test results is 6.078 > T value is 1.993 and significant is 0.709 meaning H is rejected and H is accepted. Service quality has a partial efffect on increasing online sales with the F test value of 66,087 > F value of 2,734. So H is rejected and H is accepted means that there is an influence between the variables of production quality, price, promotion and service quality simultaneously on the variables of increasing online sales. The dominant variable influencing this research is promotion with a value of 6.078.
Co-Authors Ermi Suryani Rully Trihantana