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All Journal Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah
Rully Trihantana
Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance Education

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ANALISIS MANAJEMEN BISNIS SYARIAH STRATEGI PENJUALAN JASA PERCETAKAN DI KOTA BOGOR DI MASA PANDEMI COVID-19 Rully Trihantana; Ria Kusumaningrum; Ai Nurjanah
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.309 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.54

Abstract

The printing business is one that feels a dilemma because of the Large-Scale Social Restrictions (PSBB) to reduce the spread of the Corona Virus during a pandemic. If usually the printing shop was filled with visitors, now it looked deserted and only a few customers and employees were on guard. In some areas, a number of small printing shops have started to close and not serve customers. However, some are still open, but only serve online order pickup and delivery. During this pandemic, of course, many people choose to reduce activities outside the home and limit interactions with other people or what is known as social distancing. This method is believed to prevent the spread of the Corona Virus. However, on the other hand, the printing business is trying hard to maintain the continuity of their business in the midst of the epidemic. One of the efforts to maintain a printing business or printing service that has been sluggish and avoid the threat of bankruptcy includes making business pivots and making promotions.
ANALISIS MANAJEMEN SYARIAH FAKTOR – FAKTOR YANG MEMPENGARUHI PENINGKATAN PENJUALAN ONLINE DI MASA PANDEMI COVID-19 (STUDI KECAMATAN CIBUNGBULANG, KABUPATEN BOGOR) Siti Yansi Apriyanti; Rully Trihantana; Ermi Suryani
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.037 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.55

Abstract

The exixtence of this research is the background for the analysis of sharia management factors that affect the increase in online sales during the covid – 19 pandemic which aims (1) to analyze and find out how sharia management alyzes the factors that partially influence online sales (2) to analyze and knowing that promotions have a partial effect on increasing online sales. The methode used in this study is a quantitative method. The results of this research are linear regression equation Y= 1.588 - 0,123X1 + 0,294X2 + 0,046X3 + 0,619X4 + e. Promotional research partially provides answers that have a positive effect. That the value of the T-test results is 6.078 > T value is 1.993 and significant is 0.709 meaning H is rejected and H is accepted. Service quality has a partial efffect on increasing online sales with the F test value of 66,087 > F value of 2,734. So H is rejected and H is accepted means that there is an influence between the variables of production quality, price, promotion and service quality simultaneously on the variables of increasing online sales. The dominant variable influencing this research is promotion with a value of 6.078.
ANALISIS PERSEPSI DAN PERILAKU MASYARAKAT TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK HALAL KOSMETIK WARDAH (STUDI DI KECAMATAN PAMIJAHAN DAN KECAMATAN CIBUNGBULANG BOGOR) Trisia Amalia; Rully Trihantana; Ermi Suryani
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.764 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.57

Abstract

Considering that the majority of people in Indonesia are Muslim, and it is an obligation, especially for the Muslim community, to always use Halal products, especially Halal cosmetic products. With the circulation of various kinds of Halal cosmetics in the community, behavior and perceptions arise, therefore people need to choose and be careful in using Halal cosmetic brands. The purpose of this study was to analyze the perception and behavior of the people of Pamijahan and Cibungbulang sub-districts towards the decision to use Wardah cosmetic Halal products. This type of research uses quantitative research that uses a Likert scale, with a sample of 100 respondents. The technique used in taking the research sample is the purposive sampling technique and using the Yamane formula. The analytical method used is Multiple Linear Regression Analysis and using IBM SPSS Version 25 software. The results showed partially the perception variable had a positive effect on the decision to use, with a tcount value of 2,219 > ttable 1,993. Meanwhile, behavior has a positive effect on the decision to use, with a tcount of 2,968 > ttable of 1,993. And simultaneously the behavior and perceptions of society have a positive effect on the decision to use. This is evidenced by the calculated F value of 15,469 > 3.97.
Co-Authors Ai Nurjanah Ermi Suryani Ermi Suryani Ria Kusumaningrum Siti Yansi Apriyanti Trisia Amalia