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All Journal Jurnal Studi Komunikasi Hasanuddin Journal of Strategic and International Studies
Ayudia, Putu Dinda
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Understanding gen z's online self-presentation on multiple Instagram accounts Yoanita, Desi; Chertian, Vivian Graciela; Ayudia, Putu Dinda
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4922

Abstract

Currently, Instagram has become one of the most effective mediums for personal branding. Interestingly, celebrities or influencers are not the only ones using it. Gen Z also uses Instagram to present their image as ideal as possible. However, that does not mean they lose their true identity. This generation prefers to have multiple Instagram accounts to express themselves. This study aimed to explore why Gen Z had multiple Instagram accounts, how they chose the followers, and how they conducted online self-disclosure through content categorisation of each account. Through this study, the researchers wished to contribute a deeper understanding of the cyber-self, particularly in communication. A focused group discussion was conducted with 21 adolescents aged 18-20 who live in Java, Bali, Kalimantan, and Sulawesi with varying family backgrounds, education, occupation, and gender. The study found that Gen Z distinguished their account based on the designation they have for each account, what self-aspect they want to display, and it finally affects how they disclose information on Instagram.
Going Beyond (Cultural) Soft Power: The Political Economy of Hollywood in Cold War Oktaviano, Nandito; Ayudia, Putu Dinda
Hasanuddin Journal of Strategic and International Studies (HJSIS) Vol. 3 No. 2 (2025)
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/hjsis.v3i2.44620

Abstract

The notion of cultural soft power has always been addressed as the use of one film industry for the sake of a state’s soft power in international politics. However, the idea of a state–film industry combination omits and treats the two entities with identical and similar interests or powers. Confronting this conceptualization, this research uses an inductive methodology in its conceptual paper, which criticizes the existing concept and provides a new framework for analysis. This research offers a new conceptual framework to understand the seemingly combined nature of the film industry and state in world politics and to treat them as two distinct entities with different logics and interests. To do so, this paper proposes the use of the political economy approach to the film industry and Foucault’s governmentality for state rationality. Taking the case of Hollywood during the Cold War, this research argues that the combination of the state and film industry could only be realized in terms of industry profitability and the enhancement of the state’s images toward the international population. In other words, while the film industry will only want to propagate the state’s images in its international market because it is profitable, the state is equipped with various tools to create such conditions.
Co-Authors Chertian, Vivian Graciela Desi Yoanita Oktaviano, Nandito