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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik IJEBD (International Journal Of Entrepreneurship And Business Development) Bisma: Jurnal Bisnis dan Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal USAHA JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian Masyarakat (JPM) Jurnal Ilmu Manajemen Advantage Empowerment Society Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA
Tri Palupi Robustin, Tri Palupi
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Journal : Empowerment Society

 1 
PENDAMPINGAN PROMOSI PRODUK BAGI KELOMPOK PENGRAJIN LAYANG-LAYANG DI DESA KARANGSONO KECAMATAN BANGSALSARI KABUPATEN JEMBER Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 1 No 02 (2018): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.072 KB) | DOI: 10.30741/eps.v1i02.304

Abstract

Dalam sebuah usaha/bisnis, promosi adalah salah satu faktor penting dalam menentukan sukses atau tidaknya sebuah bisnis tersebut. Strategi promosi yang baik dapat membuat bisnis tersebut lebih cepat dikenal oleh masyarakat luas. Promosi sendiri, adalah sebuah kegiatan untuk menginformasikan sebuah bisnis, sehingga nantinya dapat mempengaruhi calon konsumen untuk tertarik melakukan pembelian pada produk/jasa yang disediakan dari bisnis yang melakukan promosi. UD. Arif Putra adalah usaha kecil menengah yang memproduksi layang-layang yang beralamat di Desa Karangsono Kecamatan Bangsalsari Kabupaten Jember. Usaha ini didirikan oleh Samsul Arifin pada tahun 2010. Sebelum mendirikan usaha layang-layang, Samsul Arifin membeli dari produsen layang-layang dari Ambulu, kemudian menjadi penjual layang-layang keliling untuk mendistribusikan ke toko-toko. Namun karena ada permasalahan terhambatnya stok dari produsen layang-layang tersebut, maka Samsul Arifin memiliki inisiatif mendirikan usaha sendiri untuk menjadi produsen layang-layang. Kesulitan pertama pada saat mendirikan usaha ini adalah pada masalah bahan baku, khususnya lem perekat untuk menempelkan plastik dengan bambunya. Meskipun usaha layang-layang ini termasuk jenis usaha kecil menengah, maka tetap harus melakukan strategi promosi yang tepat untuk kemajuan usahanya. Oleh karena itu, kegiatan pengabdian masyarakat ini memberikan pendampingan promosi melalui brosur dan blog yang merupakan media promosi yang tepat untuk usaha layang-layang milik Samsul Arifin tersebut.
Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.066 KB) | DOI: 10.30741/eps.v3i1.583

Abstract

Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.
Online and Offline Service Quality Assistance at Ratu Hijab Online Shop Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.497 KB) | DOI: 10.30741/eps.v4i1.630

Abstract

This online shop business has several guarantees as a beginner online business venture, first because online consumers need original images or original images of clothes, veils, mukena so they need several statues. In addition, the second problem is in providing quality offline service to consumers when wrapping goods that are still very simple, so this reflection team provides a solution in terms of wrapping goods by making stickers that contain complete information related to Ratu Hijab, so that the items sent look neat and the information is clear. . This community service activity aims to provide assistance to Ratu Hijab online shop owners regarding the quality of online and offline services. The assistance is in the form of providing solutions and innovations related to marketing strategies so that consumers get good service related to sales promotions by displaying real images during promotions. In addition, the service team also provides solutions related to wrapping goods to be sent to consumers by providing labels / stickers related to the queen's hijab information, such as address, cellphone number and various items sold.
Assistance On Packaging And Marketing Innovations In The Soy Milk Business Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.535 KB) | DOI: 10.30741/eps.v4i2.698

Abstract

Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.
PENDAMPINGAN PROMOSI PRODUK BAGI KELOMPOK PENGRAJIN LAYANG-LAYANG DI DESA KARANGSONO KECAMATAN BANGSALSARI KABUPATEN JEMBER Tri Palupi Robustin
IMPOWERMENT SOCIETY Vol 1 No 02 (2018): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v1i02.304

Abstract

Dalam sebuah usaha/bisnis, promosi adalah salah satu faktor penting dalam menentukan sukses atau tidaknya sebuah bisnis tersebut. Strategi promosi yang baik dapat membuat bisnis tersebut lebih cepat dikenal oleh masyarakat luas. Promosi sendiri, adalah sebuah kegiatan untuk menginformasikan sebuah bisnis, sehingga nantinya dapat mempengaruhi calon konsumen untuk tertarik melakukan pembelian pada produk/jasa yang disediakan dari bisnis yang melakukan promosi. UD. Arif Putra adalah usaha kecil menengah yang memproduksi layang-layang yang beralamat di Desa Karangsono Kecamatan Bangsalsari Kabupaten Jember. Usaha ini didirikan oleh Samsul Arifin pada tahun 2010. Sebelum mendirikan usaha layang-layang, Samsul Arifin membeli dari produsen layang-layang dari Ambulu, kemudian menjadi penjual layang-layang keliling untuk mendistribusikan ke toko-toko. Namun karena ada permasalahan terhambatnya stok dari produsen layang-layang tersebut, maka Samsul Arifin memiliki inisiatif mendirikan usaha sendiri untuk menjadi produsen layang-layang. Kesulitan pertama pada saat mendirikan usaha ini adalah pada masalah bahan baku, khususnya lem perekat untuk menempelkan plastik dengan bambunya. Meskipun usaha layang-layang ini termasuk jenis usaha kecil menengah, maka tetap harus melakukan strategi promosi yang tepat untuk kemajuan usahanya. Oleh karena itu, kegiatan pengabdian masyarakat ini memberikan pendampingan promosi melalui brosur dan blog yang merupakan media promosi yang tepat untuk usaha layang-layang milik Samsul Arifin tersebut.
Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District Tri Palupi Robustin
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v3i1.583

Abstract

Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.
Online and Offline Service Quality Assistance at Ratu Hijab Online Shop Tri Palupi Robustin
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v4i1.630

Abstract

This online shop business has several guarantees as a beginner online business venture, first because online consumers need original images or original images of clothes, veils, mukena so they need several statues. In addition, the second problem is in providing quality offline service to consumers when wrapping goods that are still very simple, so this reflection team provides a solution in terms of wrapping goods by making stickers that contain complete information related to Ratu Hijab, so that the items sent look neat and the information is clear. . This community service activity aims to provide assistance to Ratu Hijab online shop owners regarding the quality of online and offline services. The assistance is in the form of providing solutions and innovations related to marketing strategies so that consumers get good service related to sales promotions by displaying real images during promotions. In addition, the service team also provides solutions related to wrapping goods to be sent to consumers by providing labels / stickers related to the queen's hijab information, such as address, cellphone number and various items sold.
Assistance On Packaging And Marketing Innovations In The Soy Milk Business Tri Palupi Robustin
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v4i2.698

Abstract

Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.
Green Marketing Mentoring for MSMEs in Rowokangkung District Robustin, Tri Palupi; Irdiana, Sukma; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1706

Abstract

Green Marketing is a marketing activity that uses environmental issues as a strategy to market products. The purpose of this green marketing training mentoring activity is to contribute to the community in Sidorejo Village who have businesses to be able to implement green marketing strategies in the form of green product features, green product prices, green product promotions in their businesses, so that they can improve their business image. This community service has provided several results, including the first activity is providing knowledge to the Sidorejo Village community about green marketing, so that they understand the importance of environmentally friendly marketing activities and the extraordinary benefits for health and environmental sustainability. This activity also provided good feedback because during the activity, many people were enthusiastic to ask questions related to the material presented. In addition, as many as 50 participants showed an increased understanding of green marketing strategies based on the results of the evaluation of the activity.
Diversification and Branding of Water Hyacinth Products in Wotgalih Village, Lumajang Regency Ifa, Khoirul; Robustin, Tri Palupi; Lukiana, Ninik
IMPOWERMENT SOCIETY Vol 9 No 1 (2026): February 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v9i1.1717

Abstract

The Beginner Community Service Program (PMP) was carried out in Wotgalih Village, Lumajang, with a focus on empowering water hyacinth artisans to improve the creative economy based on local resources. Water hyacinth, which has been considered an aquatic weed, is used to produce handicraft products such as bags, sandals, hats, and household accessories, adding economic value. However, artisan businesses still face significant obstacles, including limited product diversification, reliance on traditional production technologies, and limited marketing strategies. The solutions offered include product design innovation training, the procurement of appropriate technology, such as zigzag sewing machines, to improve production efficiency, and branding and digital marketing assistance through social media. The implementation method includes socialization, training, technology application, intensive mentoring, and sustainability evaluation. The expected results include creating at least 5 new product types with modern designs, strengthening artisans' skills, and forming brand identities and digital marketing networks capable of penetrating local, national, and international markets. This program not only contributes to improving people's welfare but also supports the achievement of the SDGs, especially in poverty alleviation, decent work and economic growth, sustainable consumption and production, and the preservation of aquatic ecosystems. Thus, using water hyacinth as an innovative craft can be a strategic solution to reduce environmental impact while strengthening the village's creative economy.
Co-Authors Amanatullah, Fahim Deni Juliasari, Deni Fauziah, Anisatul Fauziyah Fauziyah Fetri Setyo Liyundira Hakim, Ihkwanul Hakim, Ikhwanul IFA, KHOIRUL Irdiana, Sukma Khoirul Ifa Maulana Muhammad Riza Mohammad Noor Khoirullah Nanik Hariyana Neny Tri Indianasari Ninik Lukiana Putri, Nur Latifa Isnaini Wahyuning Murniati