Article Per Year (5 Year)
p-Index From 2020 - 2025
1.503
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Empowerment Society TGO Journal of Community Development
Putri, Nur Latifa Isnaini
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Strategy for the Implementation of the Village Financial System Application Effectively and Efficiently Irnanta, Hesti; Putri, Nur Latifa Isnaini
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 11 No. 1 (2021): March 2021
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.128 KB) | DOI: 10.30741/wiga.v11i1.653

Abstract

This study aims to assess the performance of the village government from the use of the SISKEUDES (Village Financial System) application in improving the quality of financial accountability in the village of Tanjungsari, Umbulsari District, Jember Regency. This research uses qualitative methods using a descriptive approach. Data obtained from observations and interviews with informants, in this case the village government, from the village head, village secretary, finance officer, financial staff, and planning staff, directly from the results of the interview data reduction, data presentation and withdrawal were carried out. Conclusion.
Service Delivery System and Satisfaction in influencing Customer Loyalty at Balung Regional Hospital Robustin, Tri Palupi; Putri, Nur Latifa Isnaini; Hakim, Ihkwanul
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 1 (2024): June 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i1.1315

Abstract

Due to the fact that as different consumers' needs change, one of those needs is the need for an abstract service, which is currently the largest sector supporting the Indonesian economy. Service providers must be able to satisfy customers to build client loyalty with an appropriate service plan. Service encounter and servicecape represent the service plan. This research aims to determine the effect of customer experience, satisfaction, and servicescape on customer loyalty. This study uses a survey research design, which is a quantitative research methodology, and the population is patients of Balung Hospital. By using a sample of 80 people, the sampling method used is accidental sampling. the data test stages in this study include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, partial hypothesis testing and determination test. Multiple linear regression analysis is the method used in this study for data analysis. The research findings show that customer experience affects loyalty, loyalty is positively and significantly influenced by satisfaction variables, loyalty is significantly and favorably influenced by servicescape variables.
Branding and Packaging Training to Improve Product Promotion at MSMEs in Mojosari Village Maidah, Firdaus Al; Rizki, Via Lailatur; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 6 No 2 (2023): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i2.1089

Abstract

As with micro business products in general, Micro Small and Medium Enterprises (MSME) entrepreneurs encounter several problems while developing their businesses, especially in increasingly fierce competition in this globalization era. This community service aims to help MSME entrepreneurs in Mojosari Village, Lumajang Regency East Java, overcome the difficulties they encounter due to globalization. Activities carried out in this program include site surveys, interviews and discussions with MSME entrepreneurs, holding training on branding and packaging, monitoring, and evaluation. This community service program has produced several outcomes. The first outcome is establishing increasingly solid collaboration between MSME entrepreneurs in Mojosari Village. This collaboration will help MSME entrepreneurs with better and more up-to-date business knowledge and skills to keep up with the times and technology. The second outcome is that this program can produce skilled and qualified personnel in their fields, which is realized by creating unique and attractive branding, labels, and packaging.
Digital Marketing and Branding Training for MSME Products in Lumajang Nareswari, Ayu; Putri, Nur Latifa Isnaini; Suyono, Aji Prasetyo
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.016

Abstract

This activity aims to enable MSME actors in Lumajang to understand the importance of digital marketing as an effort to help promote their products through social media and product branding to create a distinctive feature of MSME products in Lumajang Regency. This training aims to improve MSME actors' understanding of digital marketing and product branding, as well as to help them utilize social media and e-commerce to expand market reach. The training method is in the form of presentations and interactive discussions that discuss the use of digital platforms. The results of the training showed an increase in MSME actors' understanding of the importance of digital marketing and product branding. Participants began to understand how to use social media to promote products effectively, reduce marketing costs, and increase competitiveness through a unique and memorable brand image. In conclusion, this training provides significant provisions for MSME to optimize the potential of technology in supporting business development.
Building customer loyalty at Balung Regional Hospital with a Service Encounter and Satisfaction Strategy Robustin, Tri Palupi; Putri, Nur Latifa Isnaini; Hakim, Ikhwanul
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1432

Abstract

A service encounter, sometimes referred to as a service meeting, is an essential part of the process by which service providers deliver services to their clients effectively and efficiently. This process plays a key role in shaping how customers perceive a company and fostering their long-term loyalty through positive interactions. This study seeks to explore how service encounters, customer satisfaction, and their combination influence customer loyalty at Balung Regional Hospital. The research conducted at Balung Regional Hospital involves quantitative analysis focusing on all service users comprehensively. The sampling technique employed is non-probabilistic, specifically purposive sampling, involving a sample size of 60 respondents carefully selected. This research uses multiple linear regression analysis to evaluate the data accurately. The results of the study show that: (1) Service encounter significantly affects customer loyalty in Balung Regional Hospital; (2) Satisfaction positively affects customer loyalty of Balung Regional Hospital; (3) Service encounter and satisfaction have a simultaneous effect on customer loyalty of Balung Regional Hospital, highlighting their interdependence.
Digital Economy: Technology Acceptance Model Supports Indonesia's Sustainable Economy (Continuance Intention in Generation Z based on Customer Experience using Shopee) Putri, Nur Latifa Isnaini; Fitria, Novy; Istichomah, Istichomah
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 15 No. 1 (2025): March 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v15i1.1439

Abstract

Data security and privacy are crucial points that must always be reviewed to ensure better data protection in the era of digitalization. How Generation Z can measure readiness and risks is a way to prepare individuals for engaging in online shopping/e-commerce activities. A marketing strategy called postmodern marketing is one of the company's efforts to gauge how Generation Z perceives their experience from using an e-commerce application. The objective of this study is to examine Generation Z's interaction with e-commerce applications in their everyday routines, emphasizing their perceived usefulness, ease of use, and risk. The research employs SEM-PLS to analyze data from questionnaires. The study collected responses from 346 respondents using purposive sampling technique. The results show that the perceived risk can be overlooked when customers feel that the perceived benefits are greater than the anticipated risks. TAM also has a stronger in-fluence when mediated by customer experience.
Dinamika Pemasaran Tiktok Shop: Peran Live Streaming, Content Marketing, dan Online Customer Review dalam Meningkatkan Keputusan Pembelian Konsumen Irdiana, Sukma; Robustin, Tri Palupi; Putri, Nur Latifa Isnaini
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3697

Abstract

TikTok launched the TikTok Shop feature to continue its mission to make its users happy by providing easy shopping without having to switch applications. The purpose of this research is to analyze the influence of content marketing, live streaming and online customer reviews on purchasing decisions for fashion products on Shopee. This type of research is explanatory research with a quantitative approach. The population in this research is all consumers who have purchased fashion products on TikTok Shop. The data source used is primary data by distributing questionnaires. The research method is the probability sampling method which determines the sample with a purposive sampling technique. The sample was selected according to the guidelines of Hair et al (2010) which resulted in 135 respondents. The data analysis technique used in this research is multiple linear regression analysis using the SPSS statistical tool version 21. The results of the research show that Live streaming has a positive effect on purchasing decisions for fashion products. Content Marketing has a positive effect on purchasing decisions for fashion products. Online customer reviews have a positive but insignificant effect on purchasing decisions for fashion products. This research can provide in-depth insight into the factors that influence consumer purchasing decisions on TikTok Shop, especially for fashion products. These findings can be an important reference for business people, marketers, and researchers to develop more effective marketing strategies in the context of e-commerce.
Co-Authors Hakim, Ihkwanul Hakim, Ikhwanul Hesti Irnanta Irdiana, Sukma Istichomah Istichomah, Istichomah Maidah, Firdaus Al Nareswari, Ayu Novy Fitria, Novy Suyono, Aji Prasetyo Tri Palupi Robustin, Tri Palupi Via Lailatur rizki