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All Journal Jurnal Komunikasi Profesional
Jefri Pranata
Institut Komunikasi dan Bisnis LSPR
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Marketing model of sinarmas land through instagram platform Nino Nopriandi Saleh; Lovia Evanne; Jefri Pranata
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1423.21 KB) | DOI: 10.25139/jkp.v7i2.6227

Abstract

Digital marketing has now become the main source of income and marketing operation between many sectors and industries. Their focus revolved around content producing, that includes the property industry. The property industry operates their digital marketing through some social media accounts using Instagram, their background is diverse including the goal and pricing. When the author analysed the Instagram posts, a bold narration about property as future investment are displayed clearly; thus, with Krippendorff’s content analysis, Author could find more and illustrate it into the marketing model. The marketing model helps the reader to illustrate the business cycle with simplistic.
Co-Authors Lovia Evanne Nino Nopriandi Saleh