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All Journal Jurnal bintang manajemen
Kori Nurfadilah
Universitas Tadulako
Decision Sciences, Operations Research & Management

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Implementasi Strategi Manajemen Ritel Pada PT. Bumi Nyiur Swalayan Kori Nurfadilah; Ponirin Ponirin; Harnida Wahyuni Adda
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.758 KB) | DOI: 10.55606/jubima.v1i2.1375

Abstract

Today the development of the retail business in Indonesia shows a very positive trend. This is shown by the ever-increasing number of minimarkets in Indonesia. This research was conducted at PT. Bumi Nyiur Swalayan and aims to determine the implementation of retail management strategies at PT. Bumi Nyiur Supermarket head office. This research is a qualitative research and primary data sources using data collection techniques, namely observation and interviews. The results of the study show that the implementation uses four management aspects, namely marketing aspects, production aspects, human resource management aspects and financial aspects.
Co-Authors Harnida Wahyuni Adda Ponirin Ponirin