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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Manajemen dan Teknologi Informasi Journal of Aesthetics, Design, and Art Management
I Ketut Sutarwiyasa
Institut Bisnis dan Teknologi Indonesia
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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PERANCANGAN VIDEO ANIMASI 2D TENTANG BAHAYA NARKOBA BAGI GENERASI MUDA I Nyoman Agus Suarya Putra; I Ketut Sutarwiyasa
Jurnal Manajemen dan Teknologi Informasi Vol. 13 No. 1 (2023): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7934360

Abstract

The design of a 2d animated video about the dangers of drugs for the younger generation aims to provide information and education about the dangers of drugs for the younger generation, because many of the younger generation do not know very well what the dangers of drugs are, as well as providing information about how to create or design a 2d animation about the dangers. drugs for the younger generation. After analyzing the data, it was found that watching animated videos about the dangers of drugs is more interesting to watch than reading written information about the dangers of drugs. Based on the results of the research, the discussion that will be described focuses on the analysis carried out on 2d animated videos about the dangers of drugs for the younger generation. In testing this 2d animated video about the dangers of drugs for the younger generation, using a questionnaire method, which is carried out by testing user responses using the Guttman scale test via google form. Of the 43 people or 100% of respondents, 41 people or 95.3% of respondents recommend this 2d animation about the dangers of drugs for the younger generation to be distributed or broadcast as a medium of information about the dangers of drugs.
PROMOTIONAL MEDIA DESIGN FOR SARASWATI IV KINDERGARTEN DENPASAR TO INCREASE BRAND AWARENESS I Gusti Ngurah Agung Dewantara; I Ketut Sutarwiyasa; I Wayan Adi Putra Yasa
Journal of Aesthetics, Design, and Art Management Vol. 5 No. 3 (2025): Journal of Aesthetics, Design, and Art Management (December 2025)
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v5i3.1143

Abstract

Purpose: Saraswati IV Kindergarten, Denpasar, as an early childhood education institution, has faced a decline in student enrollment in recent years due to limited promotional media. This study aims to design a profile video for Saraswati IV Kindergarten, Denpasar, as a promotional medium capable of conveying institutional information in an informative, persuasive, and engaging manner to parents of prospective students. Research methods: The method used in this research is qualitative, with data collection techniques including observation, interviews, documentation, and literature review. The video profile design process involved pre-production, production, and post-production, applying visual communication design principles and cinematography techniques appropriate to the characteristics of early childhood education. Findings: The research results show that the designed profile video comprehensively and communicatively represents the identity, advantages, facilities, and learning methods of Saraswati IV Kindergarten, Denpasar. Furthermore, supporting media such as brochures, billboards, hats, and carousel content also strengthen the integrated promotional strategy. Implications: It is hoped that the design of this profile video will increase the visibility of the institution and become an effective promotional tool in attracting the interest of parents of prospective students.
Ethical Analysis of Alcohol Advertising in Public Spaces in Denpasar City I Ketut Sutarwiyasa; I Ketut Setiawan; Evelyn Angelita Pinondang Manurung
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51543

Abstract

As the cultural and tourism center of Bali, Denpasar faces tensions between the economic interests of the tourism industry and the moral obligation to uphold socio-religious values rooted in Balinese Hindu culture. Previous studies have tended to emphasize regulatory aspects or the impacts of alcohol advertising from utilitarian and public health perspectives, while research that explicitly situates Kantian ethics within the context of culturally grounded public spaces remains limited. This study aimed to analyze the practice of alcohol advertising in public spaces in Denpasar City from the perspective of Immanuel Kant’s deontological ethics and to examine its implications for Balinese local cultural values as well as the existing advertising regulatory framework. The research employed a qualitative method, with in-depth interviews, field observations, and policy document analyses as data collection techniques. The informants were policymakers, representatives of the advertising industry, cultural experts, academics, legal practitioners, graphic designers, traditional community leaders, and tourism business actors. The findings indicated that the majority of stakeholders perceive alcohol advertising in public spaces as unethical because it conflicts with prevailing moral values, cultural norms, and regulatory provisions, although younger generations demonstrate limited tolerance under certain conditions. Theoretically, this study contributes by extending the application of Kantian deontological ethics within communication studies and culturally grounded advertising ethics. From a policy perspective, it recommends strengthening advertising regulations and ethical codes that are responsive to Balinese cultural values
Co-Authors Evelyn Angelita Pinondang Manurung I Gusti Ngurah Agung Dewantara I Ketut Setiawan I Nyoman Agus Suarya Putra Yasa, I Wayan Adi Putra