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All Journal Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar SEIKO : Journal of Management & Business Jurnal Riset Akuntansi dan Auditing Curve Elasticity: Jurnal Pendidikan Ekonomi Paradoks : Jurnal Ilmu Ekonomi JER Economics and Digital Business Review
Kenneth Sahetapy
Fakultas Ekonomi Dan Bisnis, Universitas Klabat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Effects of Overconfidence and Risk Perception on Generation Z Stock Investment Decisions: The Moderating Role of Financial Literacy Maureen Lucia Bernadette Pandelaki; Kenneth August Sahetapy; Novie P. Sibilang
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.4036

Abstract

This study aims to examine the effects of overconfidence and risk perception on the stock investment decisions of Generation Z and to investigate whether financial literacy moderates these relationships. A quantitative research method was used using logistic regression analysis. A total of 212 Generation Z respondents from Universitas Klabat in Indonesia were selected through purposive sampling. The findings indicate that overconfidence does not have a significant effect on investment decisions, while risk perception has a positive effect on investment decisions. Furthermore, financial literacy does not moderate the relationship between overconfidence and investment decisions, however, it does moderate the relationship between risk perception and investment decisions. This study contributes to the financial literature by demonstrating the roles of behavioural biases and financial knowledge in influencing the investment decisions of Generation Z.
Social Media Marketing as a Strategy for New Business De-velopment in Indonesia: A Narrative Review Shapely Ambalao; Kenneth Sahetapy
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4038

Abstract

Purpose: This review synthesizes empirical evidence from Indonesia on how social media marketing supports new business development and identifies the capabilities and conditions that convert platform use into performance. Research Method: A narrative review covered 13 peer-reviewed empirical studies published from January 2019 to 16 June 2026. Eligible studies used primary data from Indonesian MSMEs or small businesses and linked social media adoption, use, or marketing with organizational capabilities, marketing outcomes, or business performance. Study characteristics and findings were coded in a structured matrix and synthesized thematically and comparatively. Results and Discussion: Social media consistently expands market reach, customer interaction, and low-cost promotion, but adoption alone does not ensure performance. Relational, informational, marketing, and innovation capabilities explain stronger sales, engagement, and business outcomes. Entrepreneurial orientation, owner support, platform fit, organizational readiness, and institutional pressure shape adoption, while effects differ across sectors and platforms. Implications: New businesses should manage social media as a staged market-learning system linked to customer records and transactions. Support programs should emphasize strategic content, analytics, customer management, and platform-specific skills. Originality: The review offers an Indonesia-specific synthesis and a four-stage framework connecting social media activity with discovery, validation, conversion, retention, and learning.
Co-Authors Anthony Stafford Pangemanan Grasela Trinita Tawalujan Lionardo, Holly Christy Maureen Lucia Bernadette Pandelaki Muntu, Wulan Novie P. Sibilang Oroh, Vanda Resubun, Laura Alicia Shapely Ambalao Tanasale, Amelia