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Claurensya Maramis
Sekolah Tinggi Ilmu Pariwisata Manado
Social Sciences

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Journal : Hospitaliti

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PENGARUH PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN TAMU MEMILIH HOTEL IBIS MANADO CITY CENTER BOULEVARD Hanafi Wowiling; Agustinus Walansendouw; Claurensya Maramis
Jurnal Hospitaliti Vol. 1 No. 02 (2022): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

This study aims to determine: the effect of social media promotions on the decision of guests to choose the Ibis Manado City Center Boulevard hotel. This study uses a quantitative method with a simple regression model. The population in this study are guests who stay or use the services of the Ibis Manado City Center Boulevard Hotel. The sample size taken was as many as respondents which were determined based on Roscoe's opinion. By using a type of nin probability sampling where the sampling is not fully carried out using the law of probability. This means that not all population units have the opportunity to be used as research samples. All data was collected using surveys and questionnaires. Questionnaires are made based on the dimensions of each variable. Thus, the results Y = 3.-32 + 0.896X were found, which indicated that any increase in the X variable would cause an increase in the Y variable. Similarly, using correlation coefficient analysis, it was found that r = 0.948 showed that the correlation coefficient of determination was found to be r2 = 0.899, which means that the guest's decision to choose due to the strong influence of social media promotion of 89.9% and the remaining 10.1% is the influence of variables not examined of 65.61%. The remaining of 34.39% were other factors that were not observed, namely the lack of food and beverage equipment, the lack of diversity in the menu served, and the lack of communication and care from the leadership.
ANALISIS PENILAIAN TAMU TENTANG PELAYANAN CONCIERGE PERSPEKTIF PELAYANAN KARYAWAN DIVISI CONCIERGE, DAN FEEDBACK TAMU SECARA UMUM (STUDI KASUS DI SINTESA PENINSULA HOTEL MANADO) Hendri Reydi Bandil; Claurensya Maramis; Sonny Wijanarko
Jurnal Hospitaliti Vol. 1 No. 02 (2022): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

The purpose of this study is to first describe the guest's assessment of the concierge service at the Sintesa Peninsula Hotel Manado. Second, to identify guest feedback about services at concierge section of the Sintesa Peninsula Hotel Manado. The research location is at the Sintesa Peninsula Hotel Manado, precisely on Jl. Jendral Sudirman, Wenang Mountain, Pinesaan, Wenang, Manado City, North Sulawesi. There were three informants/guests interviewed by the researcher. There were three informants/concierge employees interviewed by the researcher. Researchers also retrieved data sources through Tripadvisor by taking twelve screenshots from April 2019 to April 2020. Researchers used various data sources, such as field notes, journals/diaries, and smartphones to record videos during interviews. The results showed that the concierge services as a whole was very good, but there were some guests who felt that this hotel did not match the stars clasification for the facilities were not good. There were also several guests who rated one of the employees as having poor service. However, the overall the service is very good. It is suggested that the hotel must pay more attention to some indicators of a five-star hotel, so that it can match the stars.
Co-Authors Agustinus Walansendouw Hanafi Wowiling Hendri Reydi Bandil Sonny Wijanarko