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All Journal Jurnal Pariwisata Tourista Jurnal Pariwisata Tourista
Irwan Yulianto
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Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

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Dampak Covid-19 di Kampoeng Heritage Malang Yuliana Trisna Manding; Nanny Roedjinandari; Aprilia Rachmadian; Irwan Yulianto
Jurnal Perhotelan, Destinasi Wisata, Perjalanan Wisata (Jurnal Tesla) Vol 2, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.304 KB) | DOI: 10.26905/jt.v2i1.7504

Abstract

ABSTRACT In this paper, the author pays special attention to a theme,namely the impact of covid-19 in the  Village of Heritage Malang. The problem studied in this paper is the decline in income in Heritage Village,Malang due to covid-19. The method used in this paper is a qualitative method. The purpose of this study was to determine the development of tourism in the Heritage Kajoetangan Village in the face of the covid-19 pandemic and to know the history and atmosphere of Heritage Village before and after the covid-19 pandemic. Covid-19 certainly has a big impact on tourism life. Tourism is one sector that has an important role in a city or region. Tourism can contribute the largest foregin exchange and provide employment opportunities for the local community so as to help increase tourism in the Heritage Kajoetangan Village Malang City. At the beginning of 2020, Indonesia was shaken by a very dangerous corona virus outbreak. 2020 will be a different year for all sectors, especially for the tourism sector in Heritage KajoetanganVillage,Malang city. Malang city is one of the highest increase in positive cases of covid-19. With the increase in positive cases of covid-19 in the city of malang. The government has firmly issued a policy of lockdown and limiting activities and following health protocols such as maintaining distance, wearing mask, and wasing hands. Thus the tourism sector experienced a decline in income. The results of this study show that with the corona virus all tourism places, especially in the Heritage Kajoetangan Village, Malang city, are temporarily closed. During the covid-19 pandemic, in Heritage Kajoetangan Village, Malang city did not receive touri st visits but continued to promote through social media to increase the attractiveness of future tourists.
Analysis of tour package branding on customer re-purchase intention at Cahaya Amanah tour and travel Aisa Fadilla Putri; Irwan Yulianto
Jurnal Pariwisata Tourista Vol. 5 No. 2 (2025): Oktober 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v5i2.16106

Abstract

This research aims to analyze the influence of tour package branding on customers’ repeat purchase decisions at Cahaya Amanah Tour and Travel, located in Tambakrejo, Tambakasri, Tajinan District, Malang Regency. In the increasingly competitive tourism industry, branding plays a crucial role in shaping brand image, trust, perceived quality, and differentiation—factors that significantly affect customer loyalty and the likelihood of repeat purchases. This study uses a quantitative method with an explanatory approach. The population includes customers who have previously used the tour services of Cahaya Amanah Tour and Travel, with a sample size of 100 respondents determined using the Slovin formula. Data was collected through closed questionnaires and analyzed using multiple linear regression. The results indicate that branding dimensions—including brand image, brand trust, perceived quality, and differentiation—simultaneously have a significant effect on repeat purchase decisions. Partially, brand image, brand trust, and differentiation have a significant effect, while perceived quality does not significantly affect repeat purchasing. These findings suggest that strong and strategic branding has the potential to enhance customer retention. Therefore, Cahaya Amanah Tour and Travel is encouraged to consistently strengthen its branding across all service aspects.
Analysis of tour package branding on customer re-purchase intention at Cahaya Amanah tour and travel Aisa Fadilla Putri; Irwan Yulianto
Jurnal Pariwisata Tourista Vol. 5 No. 2 (2025): Oktober 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v5i2.16106

Abstract

This research aims to analyze the influence of tour package branding on customers’ repeat purchase decisions at Cahaya Amanah Tour and Travel, located in Tambakrejo, Tambakasri, Tajinan District, Malang Regency. In the increasingly competitive tourism industry, branding plays a crucial role in shaping brand image, trust, perceived quality, and differentiation—factors that significantly affect customer loyalty and the likelihood of repeat purchases. This study uses a quantitative method with an explanatory approach. The population includes customers who have previously used the tour services of Cahaya Amanah Tour and Travel, with a sample size of 100 respondents determined using the Slovin formula. Data was collected through closed questionnaires and analyzed using multiple linear regression. The results indicate that branding dimensions—including brand image, brand trust, perceived quality, and differentiation—simultaneously have a significant effect on repeat purchase decisions. Partially, brand image, brand trust, and differentiation have a significant effect, while perceived quality does not significantly affect repeat purchasing. These findings suggest that strong and strategic branding has the potential to enhance customer retention. Therefore, Cahaya Amanah Tour and Travel is encouraged to consistently strengthen its branding across all service aspects.
Co-Authors Aisa Fadilla Putri Aprilia Rachmadian Nanny Roedjinandari Nanny Roedjinandari Yuliana Trisna Manding