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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Journal of Community Service
Mike Yolanda
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Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENINGKATAN PERANAN PEREMPUAN DALAM ESCALATING FAMILY INCOME GENERATING MELALUI PELATIHAN PENGOLAHAN BUAH JAGUNG (CORN) MENJADI HIGH-VALUE DAN DURABLE PRODUCTS PADA KELOMPOK PKK KENAGARIAN ULAKAN PARIAMAN KECAMATAN ULAKAN TAPAKIS KABUPATEN PADANG PARIAMA Mike Yolanda; Fiola Finomia Honesty
Journal of Community Service Vol 2 No 2 (2020): JCS, December 2020
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1098.092 KB) | DOI: 10.56670/jcs.v2i2.50

Abstract

Hasil pertanian di Indonesia yang saat ini cukup banyak dikembangkan adalah jagung. Pengembangan sektor pertanian khususnya komoditi jagung mempunyai arti penting dalam pengembangan wilayah salah satunya dapat meningkatkan pertumbuhan ekonomi melalui peningkatan produksi dan pendapatan. Salah satu produk hilir dari jagung adalah tepung jagung yang kemudian dapat diolah menjadi beberapa produk baru yang bernilai ekonomi tinggi. Salah satu daerah yang membudidayakan komoditi jagung adalah kenagarian ulakan pariaman, dimana sebagian besar penduduk bertani jagung, namun secara umum aktivitas masyarakatnya masih berorientasi pada usaha tanaman pertanian, mengkonsumsi sendiri dan menjual jagung mentah kepada konsumen yang menginginkan. Ekonomi masyarakat yang rendah dengan pendapatan yang tidak menentu setiap harinya, seharusnya dapat ditingkatkan apabila masyarakat berwirausaha dari hasil tani mereka, tetapi kendala utamanya adalah produk jagung yang dihasilkan oleh petani masih dijual dalam bentuk primer, yaitu jagung mentah, sehingga nilai tambah dari komoditi tersebut tidak dinikmati oleh petani. Peran perempuan sebagai penyokong keluarga dapat ikut berperan dalam meningkatkan tambahan pendapatan keluarga yaitu dalam kegiatan berwirausaha. Dengan memanfaatkan ketersediaan sumberdaya alam dari pertanian jagung untuk kemudian tidak hanya sekedar budidaya namun juga untuk diolah kembali sehingga bernilai tambah dan tahan lama untuk kemudian dijual.
THE INFLUENCE OF BRAND AMBASSADOR, COUNTRY AND PRODUCT IMAGE, AND KOREAN WAVE ON BEHAVIOR WITH ATTITUDE AS A MEDIATING VARIABLE FOR CALVIN KLEIN WITH JUNGKOOK BTS AS BRAND AMBASSADOR IN INDONESIA: Pengaruh Brand Ambassador, Country dan Product Image serta Korean Wave terhadap Behavior dengan Attitude sebagai Variabel Mediasi Pada Calvin Klein dengan Jungkook BTS sebagai Brand Ambassador di Indonesia Zalfa Ulayya Arki; Mike Yolanda
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.4989

Abstract

This study aims to analyze the influence of Brand Ambassador, Country and Product Image, and Korean Wave on Behavior with Attitude as a Mediating Variable for Calvin Klein with Jungkook BTS as Brand Ambassador in Indonesia. The population of this research includes consumers who recognize Calvin Klein products and have an interest in Jungkook as a brand ambassador. The sampling technique used in this study is purposive sampling, with a sample size of 200 respondents. Data was collected through the distribution of online questionnaires and processed using SmartPLS 4.1.0.9 software. The results of this study indicate that (1) Brand Ambassador has a positive and significant effect on Country and Product Image for Calvin Klein products in Indonesia, (2) Korean Wave has a positive and significant effect on Country and Product Image for Calvin Klein products in Indonesia, (3) Korean Wave has a positive and significant effect on consumer Attitude towards Calvin Klein products in Indonesia, (4) Country and Product Image have a positive and significant effect on consumer Attitude towards Calvin Klein products in Indonesia, (5) Attitude has a positive and significant effect on consumer Behavior towards Calvin Klein products in Indonesia.
The Influence Of Brand Loyalty, Cross-Channel Search, Channel Price Advantage, Channel Satisfaction, Risk Perception On Shopee Channel Selection Intention Channel Selection Intention Shopee (Case Study Of Maybelline Lipstick Products) In Padang City.: PENGARUH BRAND LOYATY, CROSS-CHANNEL SEARCHING, CHANNEL PRICE ADVANTAGE, CHANNEL SATISFACTION, PERCEIVED RISK TERHADAP CHANNEL SELECTION INTENTION SHOPEE (STUDI KASUS PRODUK LIPSTIK MAYBELLINE) DI KOTA PADANG Annisa Safira Marsal; Mike Yolanda
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.4995

Abstract

This research aims to examine the influence of Brand Loyalty, Cross-Channel Search, Channel Price Advantage, Channel Satisfaction, Perceived Risk on Shopee Channel Selection Intention (Case Study of Maybelline Lipstick Products) in Padang City. Data was collected through online distribution of questionnaires from 300 respondents. The research method used is quantitative with data analysis using Smart PLS and the boostsrap technique. The research results show that (1) Brand Loyalty has an influence on Channel Selection Intention. (2) Cross-Channel Search has no effect on Channel Selection Intention. (3) Channel Satisfaction has no effect on Channel Selection Intention (4) Channel Price Advantage has no effect on Channel Selection Intention. (5) Perceived Risk influences Channel Selection Intention. These findings provide insight into how Brand Loyalty, Cross Channel Searching, Channel Price Advantage, Channel Satisfaction, Perceived Risk influence Channel Selection Intention.
The Influence of Entrepreneurial Orientation on Entrepreneurial Intention Generation Z Entrepreneurship in Padang City with Openness to Experience as a Moderating Variable-: Pengaruh Entrepreneur Orientation Terhadap Entrepreneur Intention Generasi Z Berwirausaha Di Kota Padang Dengan Openess To Experience Sebagai Variabel Moderasi Renaldy; Mike Yolanda
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 2 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i2.5222

Abstract

The aim of this research is to analyze (1) the influence of openness to experience on the entrepreneurial intention of GEN Z who are entrepreneurs in Padang City. (2) the influence of entrepreneurial orientation on the entrepreneurial intention of GEN Z who are entrepreneurs in Padang City. (3) the influence of entrepreneurial orientation on the entrepreneurial intention of GEN Z who are entrepreneurs in Padang City with openness to experience as a moderating variable. This type of research is quantitative descriptive research, the number of samples in this research is 130 respondents using purposive sampling techniques, data analysis methods using SEM analysis using the Smart PLS 4 application. The research results are (1) there is a significant influence between openness to experience on the entrepreneurial intention of GEN Z who are entrepreneurs in Padang City. (2) there is a significant influence between entrepreneurial orientation on the entrepreneurial intention of GEN Z who are entrepreneurs in Padang City. (3) there is a significant influence between entrepreneurial orientation on the entrepreneurial intention of GEN Z who are entrepreneurs in Padang City with openness to experience as a moderating variable
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI PADA PENGGUNA APLIKASI E COMMERCE BLIBLI Dehantiansah; Mike Yolanda
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4841

Abstract

In the digital age, e-commerce is becoming one of the main pillars of the modern economy, where service quality plays a crucial role in creating a superior customer experience. Blibli, as one of the leading e-commerce platforms in Indonesia, faces challenges in maintaining customer loyalty amid fierce market competition. This study aims to analyze the influence of Service Quality on Customer Loyalty with Customer Satisfaction as a mediating variable in users of the Blibli e-commerce application. The research approach uses a quantitative method by collecting data through questionnaires through Gform and involving 180 respondents who are active users of the Blibli application, and then processed using the SmartPLS application v.4.0.9.9. The results of the study show that: (1) Service Quality has a positive and significant effect on Customer Satisfaction, with Service Quality dimensions such as efficiency, content, fulfillment, responsiveness, and contact. (2) Service Quality has a Positive and Significant Effect on Customer Loyalty, (3) Customer Satisfaction has a Positive and Significant Effect on Customer Loyalty on Service Quality
Co-Authors Annisa Safira Marsal Dehantiansah Fiola Finomia Honesty Renaldy Zalfa Ulayya Arki