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All Journal Jurnal Ekonomi Syariah Darussalam (Jesdar)
Suci Muliana
Institut Agama Islam Darussalam Blokagung Banyuwangi

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PENGARUH KUALITAS PRODUK HALAL DAN RELIGIUSITAS TERHADAP MINAT BELI KONSUMEN PRODUK KOSMETIK WARDAH MAHASISWI IAIDA BLOKAGUNG KARANGDORO TEGALSARI BANYUWANGI Lilit Biati; Ribut Suprapto; Mamlukhah Mamlukhah; Suci Muliana
Jurnal Ekonomi Syariah Darussalam Vol. 3 No. 2 (2022): Agustus 2022
Publisher : Universitas KH. Mukhtar Syafaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jesdar.v3i2.1667

Abstract

The purpose of this study was to 1) Determine whether the Quality of Halal Products (X1) and Religiosity (X2) simultaneously influence Consumer Purchase Interest (Y) of Wardah cosmetic products in IAI Darussalam students; 2) Knowing whether the Quality of Halal Products (X1) and Religiosity (X2) has a partial effect on Consumer Buying Interest (Y) of Wardah cosmetic products in IAI Darussalam students. This research uses a quantitative research approach with the type of data collection through the method of distributing questionnaires or questionnaires. The sampling method in this study is a non-probability sampling method with purposive sampling technique, namely the sampling technique with certain considerations. Research Results 1) Significantly the Quality of Halal Products (X1) has an effect on Consumer Buying Interest (Y); 2) Significantly Religiosity (X2) has no effect on Buying Interest (Y); 3) Simultaneously, the strategy for the Quality of Halal Products (X1) and Religiosity (X2) has a significant effect on Consumer Purchase Interest (Y) for Wardah cosmetics products.
Co-Authors Biati, Lilit Mamlukhah Ribut Suprapto