Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Fitri Widhiastutik
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Keputusan Pembelian Lipstik Pada Mahasiswi STIE Cendekia Fitri Widhiastutik; Ari Kuntardina
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 15 No 1 (2022): Januari-Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.728 KB) | DOI: 10.58431/jumpa.v15i1.198

Abstract

The development of the cosmetic industry, especially lipstick is growing tremendously. The lipstick market segment expanded towards the teen segment. Many lipstick products are offered by manufacturers to adolescent consumers. With so many choices make teenagers more selective in choosing products. The quality of lipstick is one of the factors they consider, considering the health risks of the skin when exposed to poor quality lipstick. Teenagers also do not have their own income, so in making lipstick purchases the price factor is also considered. The research purposes are to find out the influence of product quality and price on the decision to buy lipstick at STIE Cendekia Bojonegoro students. Quantitative research with a population of 165 STIE Cendekia students class A with a sample of 62 respondents. Sampling technique using proportionate stratified random sampling. Data collection through questionnaires. Data analysis uses multiple linear regression analysis. The results showed that partially the quality of the product and the price had a significant effect on the decision to buy lipstick. This is an opportunity for the next researcher to examine other factors that contribute to the decision to buy lipstick
Co-Authors Kuntardina, Ari