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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Ignatius Septo Pramesworo
Perbanas Institute Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The impact of community marketing on the food-online application during the pandemic in the region of Karawang West Java Ignatius Septo Pramesworo; Tiolina Evi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 2 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.62 KB) | DOI: 10.31842/jurnalinobis.v6i2.266

Abstract

This study aims to analyze the effect of service quality, promotions, and customer satisfaction on customer loyalty of Gofood application users during the Covid-19 Pandemic at Perumnas Bumi Teluk Jambe Blok X Karawang, West Java. This research uses quantitative methods. The sample used was 109 respondents. Data analysis used multiple linear regression analysis which was processed using the SPSS version 25 application. The results showed that the multiple regression coefficients of service quality had no significant effect on customer loyalty, promotion had no significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty and simultaneously a significant effect between service quality, customer satisfaction and promotion of customer loyalty.
CONTEMPORARY DYNAMICS IN LEGAL MANAGEMENT: ADAPTING TO REGULATION AND BUSINESS EXPECTATIONS Sigit Sugiardi; Ignatius Septo Pramesworo; Bernard Tifaona
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

Responsive regulation is key to balancing consumer protection and business innovation in the financial technology sector. Piloting new products under regulatory supervision can be a solution to test new products while maintaining a clear legal framework. Multi-stakeholder consultation processes and dialogue with regulators add to the complexity of rule adaptation. For legal management, a strong regulatory monitoring capacity is required along with a dedicated team to ensure timely compliance. On the other hand, businesses need flexibility through anticipation of rule changes, data analytics, and the latest technology to observe the impact of regulations in real-time. Close multi-stakeholder collaboration is key to creating rules that are fair to all parties and support sustainable innovation. Joint adaptability between government, industry, and academia will enable the growth of the digital economy without abandoning consumer protection.
Co-Authors Bernard Tifaona Sigit Sugiardi Tiolina Evi