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Persepsi Tamu Yang Menginap Terhadap Kebijakan Pemasaran Pada Hotel Merpati Pontianak Maulana Filani Rizal; Dina Octaviani; Sigit Sugiardi
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 8, No 1 (2021): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v8i1.2798

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar tanggapan responden mengenai bauran pemasaran 7P yaitu Place, Price, Promotion, Product, People, Process, Physical Evidence. Metode penelitian yang digunakan adalah metode survey dengan objek penelitian masyarakat yang menjadi konsumen dan target dari hotel Merpati Pontianak. Teknik pengumpulan data yang digunakan berupa obesrvasi, wawancara dan kuisioner yang disebarkan terhadap seluruh tamu yang menginap di hotel Merpati Pontianak sebanyak 30 orang responden yang kemudian data dikelompokkan menurut kriteria yang ada dan hasil masing-masing jawaban pertanyaan dijumlahkan, dari hasil penjumlahan tersebut ditentukan persentasenya dan diambil suatu kesimpulan. Berdasarkan hasil penelitian dapat disimpulkan bahwa persepsi pelanggan hotel terhadap kebijaksanaan pemasaran hotel merpati Pontianak seperti place, price, promotion, product, people, process, physical evidence dilihat dari secara keseluruhan baik. Berdasarkan proses perhitungan diperoleh total rata-rata skor sebesar 26,06 dengan nilai rata-rata secara keseluruhan 3,72. Jadi berdasarkan perhitungan tersebut dapat dikatakan bahwa penerapan bauran promosi yakni place, price, promotion, product, people, process, physical evidence yang dilakukan oleh hotel Merpati Pontianak dalam kategori baik, sebesar 3,72 berada pada rentang 3,40 – 4,19.
ZERO WASTE DENGAN PENGOLAHAN SAMPAH BASAH RUMAH TANGGA MENJADI KOMPOS Sigit Sugiardi; Ellyta Ellyta
MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 2, No 1 (2021): Maret
Publisher : Lembaga Pengabdian Masyarakat UKIM Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37429/mjppm.v2i1.546

Abstract

Kegiatan ini berdasarkan pada persoalan yang dihadapi mitra masyarakat yaitu menumpuknya sampah rumah tangga di lingkungan sekitar rumah yang menimbulkan polusi. Masih rendahnya kesadaran masyarakat memilah sampah dan mengolah sampah basah menjadi dasar untuk diadakannya kegiatan pengabdian pada masyarakat. Tujuan kegiatan pengabdian pada masyarakat adalah untuk meningkatkan pengetahuan dan keterampilan peserta sasaran mengenai jenis sampah dan pengolahan sampah basah. Metode yang dipakai dalam kegiatan ini adalah penyuluhan dan pelatihan. Sebelum diberikan penyuluhan kepada peserta, dilakukan pengujian pengetahuan dengan Pre test dan Post Test. Dari hasil pre tes diperoleh rata-rata penilaian sebesar 0,41. Setelah dilakukan penyuluhan dan pelatihan pembuatan kompos dilakukan kembali pengujian tingkat pengetahuan peserta dan setelah kegiatan diperoleh rata-rata penilaian sebesar 0,94. Hal ini menunjukkan bahwa adanya peningkatan pengetahuan peserta mengenai pengelolaan sampah basah rumah tangga. Selain peningkatan pengetahuan, respon dari peserta berupa diskusi dan antusiasme peserta dalam mengikuti dan ikut berpartisipasi dalam kegiatan menunjukkan ketercapaian tujuan kegiatan penyuluhan dan pelatihan. Hasil yang didapatkan adalah adanya peningkatan pengetahuan masyarakat sasaran mengenai jenis-jenis sampah dan penambahan keterampilan masyarakat dalam memanfaatkan sampah basah rumah tangga menjadi kompos. Sampah yang berasal dari masyarakat kembali dapat digunakan oleh masyarakat merupakan salah satu aplikasi dari konsep zero waste.
Penerapan Digital Marketing Pada Usaha Tani Hidroponik di Kelompok Tani Hidroponik RB Farm Group Hardi Dominikus Bancin; Uray Andrey Indra Maulana; Muchammad Ariffin; Sigit Sugiardi; Nur Hidayat
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, April 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i4.1283

Abstract

Sektor pertanian merupakan peranan penting dalam mendukung kebutuhan pangan masyarakat. Kemajuan teknologi memiliki peranan inovasi dalam dunia pertanian, salah satunya yaitu hidroponik. Hidroponik dapat dijadikan alternatif budidaya pertanian dengan kondisi lahan yang sempit atau tidak memadai. RB Farm Group merupakan bisnis fokus pada usaha hidroponik, namun memiliki permasalahan dalam mengurangi sisa produksi karena penyerapan konsumen yang kurang. Hal ini disebabkan belum adanya penerapan digital marketing untuk mendukung bisnisnya. Solusi yang ditawarkan, salah satunya adalah membuat platform sosial media Instagram yang digunakan untuk menyelesaikan permasalahan mitra. Hasil evaluasi dari kegiatan ini ditemukan bahwa penerapan sosial media Instagram membantu RB Farm Group dalam meningkatkan pangsa pasarnya sekaligus mengurangi sisa produksi yang tidak terserap oleh konsumen hingga 3% per bulan produksi. Kesimpulannya adalah bahwa penerapan digital marketing di zaman sekarang merupakan sarana yang wajib dilakukan oleh pelaku usaha untuk meningkatkan daya saing usahanya.
Traditional Fishermen's Productivity Amid Fluctuations in the Increase in Subsidized Fuel Oil Sugiardi, Sigit
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1292

Abstract

The purpose of this research is to determine the Productivity of Traditional Fishermen in the Midst of Fluctuations in the Increase in Subsidized Fuel Oil. In this study, the author optimally uses two data sources related to this study, namely. Primary data sources and secondary data sources. The main sources of this research are books and scientific journals on Traditional Fishermen Productivity. At the same time, this research is supported (secondary) by other works of thought related to the results of research related to the Fluctuation of Subsidized Fuel Oil Increases. The results of this research are that the fuel subsidy policy has a very important role in supporting the continuity of traditional fishermen's businesses, especially in the face of frequent fluctuations in fuel prices. By reducing operational costs, fuel subsidies help fishermen maintain productivity, improve social welfare, and support the sustainability of the fisheries sector. However, to achieve maximum benefits, it is important for the government to manage subsidies in a targeted, efficient, and supportive manner of using environmentally friendly technologies that reduce dependence on fossil fuels Dependence on fuel oil (BBM) has a major impact on the resilience of the traditional fisheries sector, both in terms of economy and environment. This dependence not only creates dependence on limited natural resources but also increases environmental damage, pollutes waters, and contributes to global warming. Therefore, it is important for fishermen and governments to develop more efficient and environmentally friendly energy alternatives to reduce dependence on fuel and support the sustainability of natural resources and marine ecosystems that depend on environmental balance
Strategi Akselerasi Pembiayaan ISPO pada Petani Sawit Mandiri di Desa Radak Baru Kecamatan Terantang Sugiardi, Sigit; Kurniawan, Hery Medianto; Mursalin, Adi
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50432

Abstract

Penelitian ini bertujuan untuk membuat strategi akselerasi pembiayaan ISPO bagi petani sawit mandiri. Faktanya sertifikasi ISPO merupakan tantangan finansial bagi petani sawit mandiri, karena diperlukan biaya yang cukup besar untuk mendapatkannya, sedanfkan akses pembiayaan petani cukup rendah. Oleh karena itu diperlukan strategi percepatan pembiayaan ISPO bagi petani sawit mandiri. Analisis data menggunakan pendekatan kuantitatif deskriptif melalui SWOT Analisis. Obyek penelitian adalah petani sawit mandiri di Desa Radak Baru Kecamatan Terentang Kabupaten Kubu Raya. Hasil penelitian menunjukkan bahwa posisi strategi petani sawit mandiri di Desa Radak Baru berada pada Kuadran I, yakni Strategi SO-Agresif. Strategi akselerasi pembiayaan yang dapat di implementasikan berdasarkan hasil penelitian ini adalah optimalisasi program hibah pembiayaan ISPO melalui koperasi berbadan hukum, kemitraan strategis dengan lembaga keuangan berbasis keberlanjutan, kampanye kolektif sawit berkelanjutan berbasis kesadaran petani dan permintaan pasar, sinergi program pelatihan teknis ISPO dan teknologi baru, pemanfaatan insentif fiskal dan CSR daerah untuk pendampingan ISPO, pembentukan unit usaha bersertifikasi di Koperasi dan integrasi sertifikasi ISPO ke dalam Rencana Pembangunan Desa
The Influence of Indonesia’s National Economic Policy on Human Resource Development in Humbang Hasundutan Regency Sugiardi, Sigit; Alijoyo, Franciskus Antonius; Bangkara, B.M.A.S. Anaconda; Suslinawati, Suslinawati; Niswan, Ery
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4554

Abstract

This study is motivated by the growing importance of national economic policies in supporting human resource development at the local level, particularly in regions facing geographical limitations and constrained local capacity. The purpose of this research is to examine the influence of Indonesia’s national economic policies on human resource development in Humbang Hasundutan Regency, North Sumatra. A quantitative approach was employed, with data collected through a survey of 223 civil servants working at the local Department of Education. Multiple regression analysis was used to assess the effects of five dimensions of national economic policy, namely infrastructure development, deregulation and investment climate, downstreaming and industrialization, social welfare programs, and economic digitalization. The findings indicate that all five policy dimensions have a positive and significant effect on human resource development, with the combined model explaining 52% of the variance. Infrastructure development and social welfare programs exhibit the strongest individual effects. The study concludes that coordinated and integrated economic policy implementation plays a crucial role in enhancing human resource capacity, while also highlighting contextual challenges related to geographical accessibility, digital inclusion, and limitations in local institutional capacity.
CONTEMPORARY DYNAMICS IN LEGAL MANAGEMENT: ADAPTING TO REGULATION AND BUSINESS EXPECTATIONS Sigit Sugiardi; Ignatius Septo Pramesworo; Bernard Tifaona
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Responsive regulation is key to balancing consumer protection and business innovation in the financial technology sector. Piloting new products under regulatory supervision can be a solution to test new products while maintaining a clear legal framework. Multi-stakeholder consultation processes and dialogue with regulators add to the complexity of rule adaptation. For legal management, a strong regulatory monitoring capacity is required along with a dedicated team to ensure timely compliance. On the other hand, businesses need flexibility through anticipation of rule changes, data analytics, and the latest technology to observe the impact of regulations in real-time. Close multi-stakeholder collaboration is key to creating rules that are fair to all parties and support sustainable innovation. Joint adaptability between government, industry, and academia will enable the growth of the digital economy without abandoning consumer protection.
Development Policies of the Micro, Small, and Medium Enterprises (SMEs) for Improving Regional Competitiveness Sartono; Zalviwan, M.; Octaviani, Dina; Hendharsa, Angga; Afif, Ali; Sugiardi, Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.111-128

Abstract

This study explores the importance of developing Micro, Small and Medium Enterprises (SMEs) and the creative economy, as well as their position as the main drivers of economic growth. Focusing on North Kayong District, West Kalimantan, Indonesia, this research highlights the resilience and innovation demonstrated by SMEs in overcoming challenges. Government initiatives target the mitigation of barriers, with an emphasis on developing local superior products to increase regional competitiveness. The main objective is to utilize local potential to create sustainable opportunities for economic expansion and poverty alleviation. Qualitative research methods, through observation, focus group discussions (FGD), and questionnaires, as well as data analysis techniques including difference tests and SWOT analysis. The research results show that there are significant differences between government policies and the expectations of SMEs, while the results of the SWOT analysis show that SMEs have strengths to be developed such as the availability of local raw materials and market uptake, but have challenges such as limited access to funding, infrastructure, training and promotion. product. The position of SMEs is in quadrant two, the most appropriate diversification strategy, including product, market and place diversification. Government mitigation to support the development of SMEs, through policies developing road and transportation infrastructure to facilitate access to products and markets, providing markets for sales of superior products, training facilities for SMEs. The impact on local communities is as a provider of raw materials, developing SMEs and the creative economy, as well as increasing the economy and regional competitiveness.