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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AMMA : Jurnal Pengabdian Masyarakat
Winarto Poernomo
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Pentingnya kekuatan merespon pelanggan dan kapabilitas membangun kolaborasi di dalam peningkatan kinerja pemasaran UKM: Pendekatan SMEs agility Elia Ardyan; Tony Antonio; Winarto Poernomo; Cipta Canggih Perdana; Aditya M. Kouwagam Kouwagam
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.871 KB) | DOI: 10.31842/jurnalinobis.v6i3.284

Abstract

Tujuan penelitian ini adalah menguji pengaruh kelincahan (agility) UKM (kemampuan penginderaan pelanggan dan daya tanggap pelanggan) dan kemampuan berkolaborasi dalam jaringan terhadap kinerja pemasaran UKM. Responden di dalam penelitian ini adalah 229 pemilik UKM Mebel di Jepara, Solo, Sragen, klaten, dan Sukoharjo. Analisis yang digunakan adalah covariance based structural equation modeling (CB-SEM) dan pengolahan data menggunakan Amos versi 26. Hasil penelitian ini menunjukkan bahwa kekuatan merespon pelanggan dan kapabilitas membangun kolaborasi mampu meningkatkan kinerja pemasaran UKM secara signifikan. Sedangkan kapabilitas penginderaan pasar lebih berfungsi untuk meningkatkan kekuatan merepon pelanggan. Kapabilitas pengindearaan pasar memiliki pengaruh negatif terhadap kinerja pemasaran UKM. Penelitian ini juga memberikan kontribusi baik untuk teori ataupun manajerial.
Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar Cipta C. Perdana; Asriah Syam; Carolina N. Mustikarini; Novika A. Triani; Sinar D. Putra; Justin Wijaya; Winarto Poernomo
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship education in Indonesian higher education institutions still lacks clear standards. Additionally, educators lack the necessary competence to introduce students to new perspectives on entrepreneurial values. This community engagement aims to implement standardized entrepreneurship education in higher education institutions, focusing on the theme Best Practice – Business Startup Strategies for Students through the introduction of the effectuation concept and the business model canvas. The participants of this activity consist of 63 students and 5 lecturers from STIE YPUP Makassar. The outcome of this activity is the students' ability to apply these concepts to generate new business ideas. Seventeen groups were formed, and from these groups, three unique and feasible business ideas were selected. The implementation of this activity involved presentations, discussions, and mentoring. The significant impact of this community engagement is evident in the high level of enthusiasm and the creation of creative and innovative business ideas during the two-day training, serving as evidence of its success with the involved partners.
Co-Authors Aditya M. Kouwagam Kouwagam Asriah Syam Carolina N. Mustikarini Cipta C. Perdana Elia Ardyan Novika A. Triani Sinar D. Putra Tony Antonio