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All Journal Dharma Sevanam : Jurnal Pengabdian Masyarakat Waisya : Jurnal Ekonomi Hindu
Ni Nyoman Suli Asmara Yanti
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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FAKTOR PENENTU KEPUTUSAN KONSUMEN DALAM MEMILIH LAYANAN TRANSPORTASI ONLINE DI KOTA MATARAM I Putu Agus Agus Wiradana; Ni Nyoman Satya Widari; Ni Nyoman Suli Asmara Yanti
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.944

Abstract

Traffic on the Internet. This suggests the presence of community or drivers ofconsumer choice for online products. This way we can get interesting researchon price, service quality, corporate image and word of mouth. This stujdy try todetermine the influence of factors influencing consumers' online choices. Thesampling in this research adopts intentional sampling technique, that is, thetechnique of determining samples according to certain standards. Criteria aremales and females aged 19-50 who are college students, students and employeesof Mataram City and have used Gojek or Grab app services. The Datacollection techniques using questionnaires. The data analysis tool used is IBMSPSS Statistics 24. Result show that price, service quality, corporate image,and word of mouth components significantly effects consumers' onlinedecision-making.
Peningkatan Jiwa Kewirausahaan Dan Daya Saing UMKM Pada Kelompok Usaha Satya Rahayu I Gede Bayu Wijaya; I Gede Wira Suarantika; I Made Weda Semaradana; Ni Wayan Putriani; Ayu Diastini; Ni Nyoman Suli Asmara Yanti
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2023): Juny 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v2i1.821

Abstract

Commnity service is a self-empowerment process carried out to provide useful services to the local community. The impact of this pandemic is very big on almost all professions and worker in the creative economy, many employees are laid off, Micro business actors, many community business groups are closed. Fostering an entrepreneurial spirit is important with the aim that all business activities run well and reduce the risk of the failure of the business. The problem of lack of knowledge related to e-commerce, financial management to low motivation in entrepreneurship which result in low competitiveness, form the problems the service team arranges various activity program that are expected to solve these problems and solution that can be given to service participants. The data analysis technique in this service is a descriptive method by collecting data based on or in the form of words and pictures.
Co-Authors Ayu Diastini I Gede Bayu Wijaya I Gede Wira Suarantika I Made Weda Semaradana I Putu Agus Agus Wiradana Ni Nyoman Satya Widari Ni Wayan Putriani