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All Journal Jurnal Mirai Management eCo-Buss Jurnal Ekonomi dan Manajemen Journal of Economics and Business UBS
Siti Sarah
Fakultas Ekonomi Dan Bisnis, Universitas Indonesia Membangun
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Job Satisfaction, Job Stress, and Compensation on Employee Turnover Intention of PT XYZ Fitria Nurismi; Siti Sarah
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5836

Abstract

The problem of Turnover Intention is a serious issue for a company. Turnover Intention can hinder the company's operations. This is the purpose of this research to analyze the effect of Job Satisfaction, Job Stress, and Compensation on Turnover Intention of employees at PT XYZ. The population in this study were all employees of PT XYZ, totaling 45 employees. The sampling technique used I n this study is a saturated sample technique, where this method makes all members of the population to be sampled in this study, using multiple linear regression to test the hypothesis results. The data collection technique used in this research is through interviews and distributing questionnaires. The results showed that the variables of Job Satisfaction and Job Stress partially had a positive and significant effect on the Turnover Intention variable, while the Compensation variable partially had a negative and significant effect on the Turnover Intention variable. And there is a simultaneous significant influence on Turnover Intention.
The Influence of Workload, Non-Physical Work Environment, and Employee Engagement on the Job Satisfaction Reskha Primaharanti; Siti Sarah
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5830

Abstract

The purpose of this research is to examine and analyze the influence of work load, non-physical work environment and Employee Engagement on the job satisfaction at the PT XYZ. This study used quantitative method. A Cluster Random Sampling was used for this study. The analysis unit were the employees of the Production Division at the PT XYZ as many as 75 respondents. The data analysis technique used was multiple linear regression using SPSS version 26. The results of this study indicate that partially workload has a negative and significant effect on the job satisfaction. The non-physical work environment has a significant effect on the job satisfaction. Employee Engagement has a significant effect on the job satisfaction. Simultaneously work load, non-physical work environment, and Employee Engagement has significant influence on job satisfaction of Production Employees’ of PT XYZ. The influence of work load, non-physical work environment, and Employee Engagement is indicated by the Adjusted R Square value of 70,3% and the remaining 29,7% is influenced by other variables that not examined in this study.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Studi Pada E-Commerce Lazada di Kota Bandung Ade Ramadhan; Siti Sarah
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1510

Abstract

Lazada is an online shopping platform that provides a wide range of products, including electronics, stationery, children's toys and baby equipment, as well as health supplies and travel products. This lesson wants to know the impact of product and service quality to Lazada e commerce customer satisfaction within city Bandung. This lesson applies a descriptive and verifiable approach in a quantitative method. Probability sampling is a sampling technique in wherein element or fellow the population have the commensurate replacement become selected as a sample. The population in this study consists of 16.000,000 Lazada application users with samples 100 answerers. Data analysis approach applied includes data quality checks, classical assumption tests, normality tests, and influence tests. As on hypothesis examine, the t-test and f-test are used support by SPSS application. Outcome reveal lest product quality had a significant influence with a tcal value of 5,008 and a significan level of 0.000. In addition, service quality also own significan clout on customer satisfaction, with a T count value of 2,306 and a significan level of 0.023. Simultaneously, these two factors contribute significantly to customer satisfaction, as evidenced by the f-value of 3,895 and p-value 0.19. That’s possible resume that there is a significant relation among product quality and e-service quality and customer satisfaction. on Lazada Bandung.
PURCHASING DECISION ON MUSLIM FASHION IN TERMS OF BRAND IMAGE, BRAND AWARENESS, PRICE, AND CELEBRITY ENDORSEMENTS Sarah, Siti
Jurnal Ekonomi dan Manajemen Vol 17 No 1 (2024): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Concerning clothing and fashion, both the Qur'an and hadith emphasize maintaining modesty, this is reflected in many common elements of Muslim clothing even with diverse interpretations of 'modesty' among Muslims around the world. Muslim clothing fashion trends increasingly look vibrant and easy to use. Not only used during the Eid feast but also used for daily activities Indonesia occupies the third position in global modest fashion consumption of Muslim fashion in Indonesia. Gallery Maliqa which is located at Bandung is a local brand that complements Indonesian Muslim women with various types of clothing that always follow the trend, with its flagship product is the scarf. The purpose of this study is to determine the effect of Brand Image, Brand Awareness, Price, Celebrity Endorsement on purchasing decisions at Small Medium Enterprise Gallery Maliqa. Quantitative research method with descriptive approach and verification using multiple linear regression. The number of respondents is 100 Muslim women with purposive sampling technique. The results showed that brand image did not affect purchasing decisions, while brand awareness, price, and celebrity endorsements affected purchasing decisions for Muslim Maliqa products.
Pengaruh Lifestyle, Brand Awareness, dan Design Terhadap Minat Beli pada Busana Muslim Shafa Marwa di Kota Bandung Zayyan Atima Dayyana; Siti Sarah
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.239

Abstract

Pada era moderenisasi seperti sekaraang ini, penggunaan busana muslim bagi setiap umat muslim menjadi suatu kebutuhan baik untuk fashion maupun keperluan. Shafa Marwa merupakan brand lokal yang melengkapi muslimah indonesia dengan berbagai jenis busana yang selalu mengikuti trend. Merujuk pada data transaksi busana muslim Shafa Marwa yang mengalami fluktuasi dalam 1 tahun terakhir yang menunjukan adanya masalah pada minat beli produk busana muslim Shafa Marwa. Faktor pertama yang mungkin membuat kurangnya minat beli yaitu Lifestyle karena dari data prasurvei Lifestyle belum sesuai dengan harapan konsumen. Kemudian Brand awareness yang merujuk pada brand Shafa Marwa yang tidak masuk dalam Top Brand Index. Selanjutnya faktor Design busana muslim Shafa Marwa yang tidak trendy dibandingkan produk lain yang memiliki tipe desain dan model yang serupa. Penelitian ini bertujuan dari penelitian ini untuk mengetahui pengaruh Lifestyle (X1), Brand awareness(X2) dan Design (X3) terhadap Minat Beli (Y) pada produk busana muslim Shafa Marwa di Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden menggunakan teknik pengambilan sampel Purposive Sampling. Analisis data dengan analisis deskriptif menggunakan distribusi frekuensi, dan analisis verifikatif menggunakan analisis linier berganda. Berdasarkan hasil penelitian diketahui bahwa Lifestyle, Brand awareness, dan Design berpengaruh terhadap Minat Beli. Dibuktikan dengan hasil uji F yang menunjukkan nilai signifikansi sebesar 0,000 < 0,05, sehingga Ho ditolak dan Ha diterima. Hasil uji F diperkuat dengan hasil koefisien korelasi simultan sebesar 0,755 yang menandakan hubungan sangat kuat dan positif. Koefisien regresi sebesar 0,121 mengidentifikasikan setiap terjadi peningkatan Design maka minat beli akan mengalami penurunan. Kontribusi Lifestyle, Brand awareness, dan Design terhadap Minat Beli sebesar 57,1%, sedangkan sisanya 42,9% dipengaruhi oleh faktor lain yang tidak diteliti. Maka dapat disimpulkan bahwa Lifestyle, Brand awareness, dan Design berpengaruh terhadap Minat Beli.
Co-Authors Ade Ramadhan Fitria Nurismi Reskha Primaharanti Zayyan Atima Dayyana