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PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN DALAM PEMBIAYAAN MURABAHAH DI CLUSTER MEGA BODAS PT. WIRA CAKRA BUANA BANDUNG BARAT Imam Tunggara; Triana Apriani; Nur Inas Safitri
Jurnal Pelita Nusa Vol 3 No 1 (2023): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v3i1.25

Abstract

Customer satisfaction is one of the keys to long-term success for a company, because by satisfying consumers the company will make the company able to compete or outperform its competitors. Promotion is a marketing activity carried out by the company by informing about the products or services that will be offered by the company, so that someone is interested in the product or service. Good, appropriate and attractive promotions can increase customer satisfaction to the maximum. The purpose of this study was to determine the positive and significant effect of promotion on customer satisfaction in murabahah financing in the Mega Bodas Cluster of PT Wira Cakra Buana with a saturated sampling technique of 60 respondents of murabahah financing consumers of the Mega Bodas Cluster. The analysis method used validity test and reliability test, normality test, regression test and t test using the SPSS 25 version of the software program: (1) there is an effect of promotion on customer satisfaction in murabahah financing in the Mega Bodas Cluster of PT Wira Cakra Buana. Thus the hypothesis stating that promotion has an influence on customer satisfaction in murabaha financing can be accepted or tested. (2) The magnitude of the effect of promotion on customer satisfaction in murabaha financing is 30.3%, while the remaining 60.7% is the influence of other variables outside the scope of this study other than promotion.
Strategi UMKM Dalam Meningkatkan Penjualan Berdasar Perspektif Syariah Wiwin Suhada; Mohammad Sigit Adi Nugraha; Triana Apriani; Frilla Gunariah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5518

Abstract

This research is motivated by the concept of sharia marketing which currently continues to develop along with the development of the sharia economy. Currently, many MSMEs are competing in the market. To survive and be competitive, good management is needed, marketing is one of them. The aim of this research is to find out MSME Strategy for Increasing Sales Based on a Sharia Perspective. The research method used is a descriptive qualitative research method. Research results show that marketing MSMEs implement sharia, namely, MSMEs always apply Islamic values ​​in their products both in terms of halal products and materials and tools, carry out their marketing activities always referring to flexibility, highly uphold mutual respect so that anyone who comes or buys the product will served as best as possible regardless of race or whatever, providing service as usual such as treating consumers well, maintaining communication with consumers, behaving in a friendly and polite manner.
Co-Authors Frilla Gunariah Imam Tunggara Muhammad Sigit Adi Nugraha Nur Inas Safitri Wiwin Suhada