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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri
Nasiratunnisaa Mallappiang
Universitas Pancasakti Makassar
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Communication Techniques for Persuasion of Students and Lecturers In Shaping Behavior Nasiratunnisaa Mallappiang; Muharram Muharram
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 20, No 2 (2023): June 2023
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v20i2.22710

Abstract

Many factors influence a student's success in the academic world. One of them is the role of the lecturer in providing direction or guidance on the problems experienced by students while on campus. Lecturers who act like this are called academic advisors. Lecturers in the formation of student behavior are strongly influenced by the ability of lecturers to communicate. Persuasive communication is an effective communication technique in shaping behavior because by using this communication, students can do something they want without feeling burdened and afraid. Forming behavior is an activity of communication and social interaction between lecturers and students to convey their knowledge in small and large groups. In learning activities, there are teaching techniques so that learning objectives can be achieved. Persuasive communication, in this case, is effective enough to influence or shape behavior.
Co-Authors Muharram Muharram