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All Journal Jurnal Bakti Bagi Bangsa Info Abdi Cendekia Entrepreneurship and Community Development
Herika Hayurani, Herika
FKM UI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Physics Social Sciences Other

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Peningkatan Kualitas Layanan Desa Berbasis Digital Marketing bagi Komersialiasi Produk Desa Tertinggal Seuat Jaya Serang Hayurani, Herika; Purwaningsih, Endang; Budilaksono, Sularso; M. Rafly Afrizal Pratama; Dian Purnama Sari; Fathur Rizqy; Martha Riskiaty; Hafidz Putra Herlyansyah; Rio Griya Putra; Rogo Subandono
Info Abdi Cendekia Vol. 6 No. 2: Desember 2023
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/iac.v6i2.118

Abstract

Kegiatan ini bertujuan untuk memberikan tambahan pengetahuan tentang pemanfaatan teknologi web dalam layanan desa melalui strategi digital marketing guna mendukung komersialisasi produk UMKM di Desa Seuat Jaya. Fokus utama adalah memberikan pemahaman mengenai cara memanfaatkan teknologi informasi untuk memperluas jangkauan dan meningkatkan penjualan produk, sekaligus menerapkan teknologi penjualan online. Permasalahan yang dihadapi mitra meliputi: (1) keterbatasan pemahaman tentang teknologi web dalam konteks layanan desa dan akses informasi terkait penjualan produk secara online, dan (2) kurangnya pengetahuan mengenai penerapan teknologi informasi serta penjualan online. Solusi yang dilakukan adalah melalui edukasi, pelatihan, dan pendampingan intensif dalam penggunaan teknologi web untuk layanan desa dan digital marketing, sehingga pelaku UMKM termotivasi dan terampil dalam memanfaatkan platform online guna komersialisasi produk. Kegiatan ini telah berhasil dilaksanakan dengan baik, terbukti dari peningkatan signifikan kesadaran dan pemahaman akan pentingnya penerapan teknologi informasi, disertai launching web company profile https://profil.digitaldesa.id/seuatjaya-serang dan penyempurnaan e commerce.
Revitalizing Pandan Mat MSMEs: A Journey of Product Diversification in Kadumaneuh, Pandeglang Regency Suyana, Hilma; Hayurani, Herika; Rofi’i, Muhammad
Entrepreneurship and Community Development Vol. 3 No. 1 (2025): MAY 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i1.344

Abstract

This community service aims to increase the added value of pandan mat Micro, Small and Medium Enterprises (MSME) products in Kadumaneuh Village, Pandeglang Regency, through product diversification. Pandan mats are local products that have high economic potential but still face challenges in terms of marketing and product innovation. This community service is carried out by involving training for local craftsmen on product diversification techniques, marketing, and effective branding development. The results of this service are expected to increase the knowledge and skills of craftsmen in creating new, innovative products, such as accessories and decorations made from pandan mats. In addition, improving product quality and appropriate marketing strategies are expected to expand market reach and increase MSME income. The resulting managerial implications include the need to improve MSME managerial skills in product design management, the use of digital technology for marketing, and the development of collaborative strategies with other parties to increase production and distribution efficiency. This paper contributes to providing a strategic understanding of the importance of the role of digital marketing and financial literacy as a solution to increase the competitiveness and turnover of MSMEs in the era of digital transformation through a training approach based on partner needs.
MANAJEMEN KEUANGAN, DIFERENSIASI PRODUK, DAN PEMASARAN BERBASIS DIGITAL SOLUSI NILAI TAMBAH PRODUK UMKM Budiantoro, Harry; Suyana, Hilma; Hayurani, Herika; Destiyani, Annisa; Hestin, Hestin
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11347

Abstract

This community service program was conducted in Kadumaneuh Village with the objective of enhancing the quality of Micro, Small, and Medium Enterprises (MSMEs) engaged in the production of “kelomang” toys. These MSMEs face several critical challenges, including limited understanding of financial record-keeping, insufficient product innovation, and minimal utilization of digital media for marketing. Such conditions have constrained the competitiveness and market reach of “kelomang” products, ultimately leading to low turnover. The program employed three primary approaches. First, training sessions on basic financial record-keeping were provided to help MSME actors understand cash flow management, calculate profits, and manage business capital more effectively. Second, hands-on practice in product innovation focused on differentiating designs and diversifying materials to enhance product value and attract greater consumer interest. Third, mentoring on digital marketing strategies included the use of social media and e-commerce platforms to expand market reach, improve product visibility, and build a more professional brand image. The results demonstrated significant improvements in the partners’ ability to systematically manage their finances, develop more varied product innovations, and utilize digital platforms to extend their market presence. These achievements are expected to sustainably increase the competitiveness and turnover of MSMEs in Kadumaneuh Village, while also serving as a model for the development of creative enterprises based on local potential that are capable of competing in broader markets.
Co-Authors Budiantoro, Harry Budilaksono, Sularso Destiyani, Annisa Dian Purnamasari Endang Purwaningsih Fathur Rizqy Hafidz Putra Herlyansyah Hestin, Hestin M. Rafly Afrizal Pratama Martha Riskiaty Rio Griya Putra Rofi’i, Muhammad Rogo Subandono Suyana, Hilma