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All Journal Jurnal Ilmu Komunikasi Maktabatun: Jurnal Perpustakaan dan Informasi
Dama Kania Harahap
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Humanities Languange, Linguistic, Communication & Media Library & Information Science

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Media Online dan Perkembangannya Winda Kustiawan; Dama Kania Harahap; Nurul Ainun Jannah; Waldi Afalah Sinaga; Nurfatin Safika; Hadromi Alwi Lubis; Ahlan Adib Al Barry
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 2 No 1 (2022): Maktabatun
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.03 KB)

Abstract

The media is currently developing rapidly, especially online media or the internet. This online media began to grow rapidly around the 1990s, at that time in the form of a program. This program is called www or the World Wide Web which is growing very rapidly due to the increasing need for information. This article uses a qualitative approach with a literature study method to find out how online media is developing. The beginning of the emergence of online media was marked by the emergence of the World Wide Web (WWW) which was created by Tim Berners Lee in 1989. This made other media use the internet. Four years later, in 1993, to be precise, the University of Florida released a website on journalism that sparked other newspapers to join the internet. In Indonesia, the internet began to be widely known by the public in 1994 due to the emergence of commercial internet services, namely Indonet. In the same year, the first imedia appeared on the internet, namely Republika Online (www.replubika.co.id) on August 17, 1994. Then other online news sites began to appear, such as www.tempo.co, www.waspada.co.id , to www.kompas.com.
Strategi Public Relations Berbasis Digital untuk Promosi Museum Perkebunan Indonesia Dama Kania Harahap; Elfiyanti Ritonga
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5290

Abstract

This study explores the digital public relations strategy implemented by the Museum of Indonesian Plantation (Musperin) in building institutional image and expanding audience engagement in the digital communication era. Adopting a qualitative approach with a case study method, data were collected through direct observation and semi-structured interviews with museum management. The findings reveal that Musperin utilizes social media not merely for promotion, but also as an educational and participatory two-way communication platform. The strategy is analyzed using five digital PR elements proposed by Phillips & Young: transparency, porosity, the internet as an agent and content richness. Moreover, Musperin integrates Islamic communication values such as qaulan sadidan (truthful speech), fathanah (wisdom), and qaulan baligha (impactful delivery) in conveying its messages. These principles ensure that the institution communicates with honesty, intelligence, and clarity. The study concludes that a digital PR strategy that is adaptive, value-driven, and participatory is effective in enhancing institutional credibility and fostering audience trust, particularly among digital-native generations. The findings also suggest that such strategies can be applied to other thematic museums as a model for strengthening institutional presence and public engagement through creative, ethical, and interactive digital platforms.
Co-Authors Ahlan Adib Al Barry Elfiyanti Ritonga Hadromi Alwi Lubis Nurfatin Safika Nurul Ainun Jannah Waldi Afalah Sinaga Winda Kustiawan