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Media Online dan Perkembangannya Winda Kustiawan; Dama Kania Harahap; Nurul Ainun Jannah; Waldi Afalah Sinaga; Nurfatin Safika; Hadromi Alwi Lubis; Ahlan Adib Al Barry
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 2 No 1 (2022): Maktabatun
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.03 KB)

Abstract

The media is currently developing rapidly, especially online media or the internet. This online media began to grow rapidly around the 1990s, at that time in the form of a program. This program is called www or the World Wide Web which is growing very rapidly due to the increasing need for information. This article uses a qualitative approach with a literature study method to find out how online media is developing. The beginning of the emergence of online media was marked by the emergence of the World Wide Web (WWW) which was created by Tim Berners Lee in 1989. This made other media use the internet. Four years later, in 1993, to be precise, the University of Florida released a website on journalism that sparked other newspapers to join the internet. In Indonesia, the internet began to be widely known by the public in 1994 due to the emergence of commercial internet services, namely Indonet. In the same year, the first imedia appeared on the internet, namely Republika Online (www.replubika.co.id) on August 17, 1994. Then other online news sites began to appear, such as www.tempo.co, www.waspada.co.id , to www.kompas.com.
Analisis Strategi Komunikasi Politik untuk Membangun Citra Politik Farah Dalilah Balqis; Hanifah Fitri; Waldi Afalah Sinaga; Sampurna, Ahmad
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3086

Abstract

This study aims to analyze the political communication strategies used in building a political image. With dynamic changes in the world of politics and media, political communication strategies have become key in shaping public perceptions of political leaders and parties. Qualitative research methods were used to analyze case studies from various political contexts. Key findings highlight the importance of consistent and measurable messages, the use of social media as a key tool in delivering political messages, as well as the strategic role of narratives in influencing public opinion. In addition, identification of the right target audience and adaptation of messages according to their needs are also key elements of a successful political communication strategy. The implications of these findings can help political decision-makers and communication practitioners to be more effective in building and maintaining the desired political image. The development of a more holistic and sustainable political communication strategy can help improve the quality of political dialog, strengthen public participation, and strengthen the overall foundation of democracy.