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All Journal Komversal: Jurnal Komunikasi Universal
Taufiq Furqon Nurhakim
LP3I Kampus Utama bandung
Environmental Science Social Sciences

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Perubahan Pola Pendengar Radio Segmentasi Dewasa Muda Di Kota Bandung Muhammad Fazri Candra; Taufiq Furqon Nurhakim
KOMVERSAL Vol 4 No 1 (2022): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v4i1.1172

Abstract

This research examines the context of digital communication and explores audience assessment and survey strategies for radio, to analyze the influence of technology on new research methodologies and re-conceptualize the audience, especially the concept of listeners. This study uses a qualitative approach using Stuard Hall theory, presents new insights into the method of audience assessment and the concept of radio listeners.The results of this study have relevant conclusions and are found about the influence of digitalization and audience behavior. Consider the audience's main concepts and listeners which shows that the audience's main concepts and listeners, conventional radio broadcast broadcasting and audience research are observed to be out-dated or, at least inappropriate to describe today's cross-media, multiplatform and multitasking behavior about media, especially radio.
Konstruksi Pencitraan Cagub Ridwan Kamil Dan Partai Nasdem Melalui Iklan Politik Herry Setianto Wahyono; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1239

Abstract

This research wants to see about Cagub Ridwan Kamil and Nasdem imaging that is done through advertisements on television. This research analyzes the new Indonesian version of political advertising text and the legal version by using Teun van Dijk's discourse analysis, which includes analysis in terms of text (Visual and Audio-Visual). The results of this study reveal that Cagub invites the public to join together in making changes in law enforcement that is fair and civilized. In order to carry out the process of imaging party politics, audiences also read the image of their party differently based on their subjectivity, either based on the experiences and associations they bring, or because of the influence of the setting in which the image appears. This, in assessing the political image of each candidate for governor, some are positive and some are negative and some are even neutral, depending on their respective subjectivity
Co-Authors Herry Setianto Wahyono Muhammad Fazri Candra