Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Komversal: Jurnal Komunikasi Universal
Herry Setianto Wahyono
Universitas Halim Sanusi PUI Bandung
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Konstruksi Pencitraan Cagub Ridwan Kamil Dan Partai Nasdem Melalui Iklan Politik Herry Setianto Wahyono; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1239

Abstract

This research wants to see about Cagub Ridwan Kamil and Nasdem imaging that is done through advertisements on television. This research analyzes the new Indonesian version of political advertising text and the legal version by using Teun van Dijk's discourse analysis, which includes analysis in terms of text (Visual and Audio-Visual). The results of this study reveal that Cagub invites the public to join together in making changes in law enforcement that is fair and civilized. In order to carry out the process of imaging party politics, audiences also read the image of their party differently based on their subjectivity, either based on the experiences and associations they bring, or because of the influence of the setting in which the image appears. This, in assessing the political image of each candidate for governor, some are positive and some are negative and some are even neutral, depending on their respective subjectivity
Co-Authors Taufiq Furqon Nurhakim