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Fondina Gusriza
Tourism Studies Program, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo Fondina Gusriza; Garsione Agni Andrea; A. Muammar Alawi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3340

Abstract

Kebangsaan Tourism Village is one of the buffer villages located next to the Baluran National Park. This tourist village has enormous tourism potential to be developed. The development of tourism is also accompanied by the number of homestays growing which began to develop from 2017 and currently there are 9 homestays listed. The purpose of this study was to analyze the Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo. This research is descriptive with a qualitative approach. Data obtained by conducting interviews, observations and literature study. Data analyzed using the 7P marketing theory. The results of the study indicate that the marketing strategy has not been maximized yet.
Assistance in the Development of Digital Marketing in Kebangsaan Tourism Village Wonorejo Fondina Gusriza; Joko Mijiarto
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3343

Abstract

Kebangsaan Tourism Village is one of the buffer villages located next to the Baluran National Park. This tourist village has enormous tourism potential to be developed. The management has used promotions through Instagram social media since July 2018, but Instagram social media has only been managed for 5 months as evidenced by the last post on December 16, 2018. Kebangsaan Tourism Village also has a website with the name desawistakebangsaanwonorejo.id, but it is no longer managed so it cannot be accessed by tourists. It can be concluded that the promotion and marketing conditions of the Kebangsaan Tourism Village have stopped and are no longer carried out. The purpose of this service is training and promotion assistance by utilizing the website and social media. The method used in this service is training and mentoring. Based on the results of the training and mentoring carried out, it shows that there is an increased understanding of social media management. The management can manage websites with the name www.dewikebangsaan. This website is using as a promotion tools and sharing information related to tourism activities in the Kebangsaan Tourism Village. The management has knowledge of Instagram content, complete information on the main page, and efforts to increase insight with paid advertising.
Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo Fondina Gusriza; Garsione Agni Andrea; A. Muammar Alawi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3340

Abstract

Kebangsaan Tourism Village is one of the buffer villages located next to the Baluran National Park. This tourist village has enormous tourism potential to be developed. The development of tourism is also accompanied by the number of homestays growing which began to develop from 2017 and currently there are 9 homestays listed. The purpose of this study was to analyze the Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo. This research is descriptive with a qualitative approach. Data obtained by conducting interviews, observations and literature study. Data analyzed using the 7P marketing theory. The results of the study indicate that the marketing strategy has not been maximized yet.
Assistance in the Development of Digital Marketing in Kebangsaan Tourism Village Wonorejo Fondina Gusriza; Joko Mijiarto
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3343

Abstract

Kebangsaan Tourism Village is one of the buffer villages located next to the Baluran National Park. This tourist village has enormous tourism potential to be developed. The management has used promotions through Instagram social media since July 2018, but Instagram social media has only been managed for 5 months as evidenced by the last post on December 16, 2018. Kebangsaan Tourism Village also has a website with the name desawistakebangsaanwonorejo.id, but it is no longer managed so it cannot be accessed by tourists. It can be concluded that the promotion and marketing conditions of the Kebangsaan Tourism Village have stopped and are no longer carried out. The purpose of this service is training and promotion assistance by utilizing the website and social media. The method used in this service is training and mentoring. Based on the results of the training and mentoring carried out, it shows that there is an increased understanding of social media management. The management can manage websites with the name www.dewikebangsaan. This website is using as a promotion tools and sharing information related to tourism activities in the Kebangsaan Tourism Village. The management has knowledge of Instagram content, complete information on the main page, and efforts to increase insight with paid advertising.
Co-Authors A. Muammar Alawi Garsione Agni Andrea Joko Mijiarto