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kewirausahaan sosial INOVASI KEWIRAUSAHAAN SOSIAL DALAM MENANGANI KESULITAN DISTRIBUSI PRODUK AGROWISATA DI KOTA BATU Garsione Agni Andrea; Sheidy Yudhiasta
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.279

Social entrepreneurship is an entrepreneur who has the ability to solve problems in society to become business opportunities by making social changes including welfare and education and health, which are formed through collaboration between community organizations, other entrepreneurs, and stakeholders who have goals based on social values. During the Covid-19 pandemic, many problems occurred in the community, one of which was the manager of agro-tourism in Batu City. Agro-tourism in the form of picking apples and strawberries has difficulty in distributing its agro-tourism products in the form of fruit which ends up being thrown away. The method in this study uses a qualitative descriptive method by narrating statements in accordance with the results of the analysis of existing phenomena by exploration and classification. The social situation/sample is the manager of agro-tourism in Batu City which is managed independently by the local community using a random sampling method (probability sampling area). The results of this study present that the innovative idea of social entrepreneurs helps to overcome the difficulties of agro-tourism managers in handling their products. This innovation can reduce the losses experienced by managers due to no tourist activity. The benefits of this innovation made by social entrepreneurs are not only felt by agro-tourism managers, but also to product recipient communities and volunteers in creating a sense of care for others and the environment.

Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo Fondina Gusriza; Garsione Agni Andrea; A. Muammar Alawi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3340

Kebangsaan Tourism Village is one of the buffer villages located next to the Baluran National Park. This tourist village has enormous tourism potential to be developed. The development of tourism is also accompanied by the number of homestays growing which began to develop from 2017 and currently there are 9 homestays listed. The purpose of this study was to analyze the Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo. This research is descriptive with a qualitative approach. Data obtained by conducting interviews, observations and literature study. Data analyzed using the 7P marketing theory. The results of the study indicate that the marketing strategy has not been maximized yet.

Coconut Shell Turtle Crafting Souvenir Training for Pokmaswas Women in Masaran Village, Trenggalek Garsione Agni Andrea; Muhammad Dedy Yanuar; Praja Firdaus Nuryananda; Wahyuni
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3385

Masaran Village is one of the tourist villages located in Trenggalek Regency. This village is located adjacent to the south coast with a distance of approximately 40 km from the district government center. Masaran Village has also developed various tourist attractions and activities offered to tourists, including mangrove education and turtle conservation, beach safaris, fun games, camping tours, outbound. The Mutiara Laut Sumbreng Pokmaswas was established in 2013 located in Masaran Village, Munjungan District. This community group, which is active in turtle conservation and beach cleaning, consists of 23 people, 12 of whom are women. So far, the Fisheries Service has provided more training on fish management and turtle care, so the Pokmaswas submitted assistance funds to the Village Government to conduct counseling and training, but with new regulations directing village funds to handle Covid, the Village Government has not dared to budget for training to Pokmaswas. So that the role of universities is needed in helping partner problems. The proposal team has formulated one priority issue, namely the lack of tourism innovation in the turtle conservation area in Masaran Village. Based on the priority issues above, the proposing team provided an alternative solution for the PIKAT program, namely the holding of training on making turtle souvenirs from coconut shells and coconut husks typical of Masaran Village. PIKAT community service activities are carried out using three methods, namely 1) asset-based community development (ABCD) as a method of social approach to the community, 2) counseling and training on making souvenirs from coconut shells, and 3) producing souvenirs from coconut shells in the form of turtles. turtle. Meanwhile, the mandatory outputs include print and electronic media articles, publications on YouTube, modules, intellectual property rights, and the MBKM program with a minimum conversion of 2 credits for students.

INTEGRASI KOMUNIKASI PEMASARAN DALAM KONSEP PARIWISATA BERKELANJUTAN “KAMPUNG ADAT SEGUNUNG” Sheidy Yudhiasta; Garsione Agni Andrea; Leily Suci Rahmatin
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6299

This study examines the implementation of integrated marketing communication as a concept of sustainable tourism in Kampung Adat Segunung. The research methodology is qualitative. Data was collected by interviews, observations, and documentary studies. The participants in this research are divided into two groups, namely the key informants and the supporting informants. The key informants are the initiators who founded the "Kampung Adat Segunung" and the secretary. Meanwhile, the supporting informants are the owners of a micro, small, and medium enterprise in the "Kampung Adat Segunung. The findings indicate that Kampung Adat Segunung integrates promotion mix, such as advertising, personal selling, public relations, internet marketing, word of mouth, and events and experiences. This integration aims to provide consistent and coherent messages about the tourism potential, local culture, and sustainability to tourists. This study to underline integrated marketing communication as a concept of sustainable tourism that positively impacts the culture, and community of Kampung Adat Segunung.

Inovasi Kewirausahaan Sosial Dalam Menangani Produk Agrowisata (Buah Apel dan Strawberi) Melalui Paket Wisata Agro di Kota Batu Garsione Agni Andrea
Altasia Jurnal Pariwisata Indonesia Vol 5 No 2 (2023): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v5i2.7529

Inovasi, adaptasi dan kolaborasi sangat dibutuhkan pada kondisi saat ini agar sebuah produk barang dan/atau jasa dapat selalu diminati dan mendapatkan manfaat secara maksimal. Inovasi ini sangat dibutuhkan oleh pengelola agrowisata agar tidak terjadi kerugian karena adanya pembuangan produk secara langsung. Penelitian dalam artikel ini bertujuan untuk menganalisasi inovasi pada kewirausahaan sosial dalam menangani produk agrowisata yang berupa 1) penyelamatan produk agrowisata yang berupa buah (Apel dan Strawberry), dan 2) rangkaian inovasi paket wisata. Metode penelitian untuk menyusun artikel ini dilakukan dengan cara deskriptif kualitatif dengan metode observasi dan wawancara langsung pada pengelola agrowisata dan pengelola organisasi sosial. Penelitian ini menunjukkan bahwa produk agrowisata dapat diselamatkan oleh para organisasi sosial melalui pembelian produk agrowisata dengan nilai jual rata-rata (tidak terlalu rendah dan tidak terlalu tinggi) dengan tetap menyelenggarakan aktivitas agrowisata dengan menginovasikan rangkaian paket wisata yang sesuai dengan elemen kepariwisataan. Inovasi dalam paket wisata terdapat perubahan unsur yaitu pada unsur something to buy yang pada dasarnya produk yang dibeli oleh volunter selaku wisatawan berubah menjadi Something to give. Karena barang dan/atau jasa yang dibeli oleh volunter atau wisatawan akan disalurkan kepada masyarakat menengah kebawah untuk meningkatkan gizi makanan hariannya.

Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo Fondina Gusriza; Garsione Agni Andrea; A. Muammar Alawi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3340

Kebangsaan Tourism Village is one of the buffer villages located next to the Baluran National Park. This tourist village has enormous tourism potential to be developed. The development of tourism is also accompanied by the number of homestays growing which began to develop from 2017 and currently there are 9 homestays listed. The purpose of this study was to analyze the Marketing Strategy Homestay in Kebangsaan Tourism Village Wonorejo. This research is descriptive with a qualitative approach. Data obtained by conducting interviews, observations and literature study. Data analyzed using the 7P marketing theory. The results of the study indicate that the marketing strategy has not been maximized yet.

Coconut Shell Turtle Crafting Souvenir Training for Pokmaswas Women in Masaran Village, Trenggalek Garsione Agni Andrea; Muhammad Dedy Yanuar; Praja Firdaus Nuryananda; Wahyuni
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3385

Masaran Village is one of the tourist villages located in Trenggalek Regency. This village is located adjacent to the south coast with a distance of approximately 40 km from the district government center. Masaran Village has also developed various tourist attractions and activities offered to tourists, including mangrove education and turtle conservation, beach safaris, fun games, camping tours, outbound. The Mutiara Laut Sumbreng Pokmaswas was established in 2013 located in Masaran Village, Munjungan District. This community group, which is active in turtle conservation and beach cleaning, consists of 23 people, 12 of whom are women. So far, the Fisheries Service has provided more training on fish management and turtle care, so the Pokmaswas submitted assistance funds to the Village Government to conduct counseling and training, but with new regulations directing village funds to handle Covid, the Village Government has not dared to budget for training to Pokmaswas. So that the role of universities is needed in helping partner problems. The proposal team has formulated one priority issue, namely the lack of tourism innovation in the turtle conservation area in Masaran Village. Based on the priority issues above, the proposing team provided an alternative solution for the PIKAT program, namely the holding of training on making turtle souvenirs from coconut shells and coconut husks typical of Masaran Village. PIKAT community service activities are carried out using three methods, namely 1) asset-based community development (ABCD) as a method of social approach to the community, 2) counseling and training on making souvenirs from coconut shells, and 3) producing souvenirs from coconut shells in the form of turtles. turtle. Meanwhile, the mandatory outputs include print and electronic media articles, publications on YouTube, modules, intellectual property rights, and the MBKM program with a minimum conversion of 2 credits for students.

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