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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Managere: Indonesian Journal of Educational Management
Andrik Purwanto, Andrik
Universitas Sebelas Maret
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Managere: Indonesian Journal of Educational Management

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INTERPERSONAL COMMUNICATION STRATEGIES IN BUILDING AN IMAGE OF CONTIGENCY PERSPECTIVE OF ACCOMMODATION Purwanto, Andrik; Wafa, Ali; Sanjani, M Aqil Fahmi
Managere: Indonesian Journal of Educational Management Vol. 5 No. 3 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v5i3.281

Abstract

This research explores public relations strategies in educational institutions, focusing on the descriptive qualitative research method. Specifically, the study examines the public relations (PR) approach of Al-Manar Semboro Jember Islamic boarding school, which emphasizes interpersonal communication to cultivate a positive institutional image and foster trust within the community. Utilizing a humanistic approach, the school addresses community perceptions, assumptions, and needs promptly and effectively, prioritizing truth, speed, accuracy, friendliness, and comfort in its communication efforts. Key steps taken by the Islamic boarding school include home visits to engage with guardians, holding evaluation meetings, organizing religious activities and open days, and involving the community in school events, alongside providing a suggestion box for public feedback. These efforts underscore the school's commitment to enhancing staff communication skills, empathy, honesty, ethics, and emotional intelligence while prioritizing community needs and feedback. Through these initiatives, Al-Manar Semboro Jember Islamic Boarding School strives to maintain satisfactory relationships with stakeholders and deliver quality educational services.
Co-Authors Ali Wafa Aris Aryanto Bani Sudardi M. Aqil Fahmi Sanjani Wakit Abdullah Rais