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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Larisa Pradisti
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Economics, Econometrics & Finance

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MENINGKATKAN KINERJA PEMASARAN MELALUI DIGITAL CONTENT MARKETING DAN TRANSFORMASI DIGITAL PADA UMKM MAKANAN DI BANYUMAS Larisa Pradisti; Chandra Suparno; Lusi Suwandari
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 4 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.291 KB) | DOI: 10.32424/jeba.v24i4.3480

Abstract

Unwrapping the Unknown: Exploring Novelty and Perceived Value as Mediators Between Uncertainty and Purchase Intention Dimas Dimitralyani; Weni Novandari; Larisa Pradisti
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5940

Abstract

This study investigates how uncertainty influences purchase intention for blind box products, with novelty and perceived value acting as mediating variables within the Stimulus–Organism–Response (S-O-R) framework. Utilizing a mixed-method approach, quantitative data were gathered from 128 Indonesian consumers of Blokees blind boxes through structured surveys, while qualitative insights were derived from interviews with experienced collectors. The findings reveal that uncertainty has a direct and significant effect on purchase intention and also indirectly enhances purchase behavior through its impact on novelty and perceived value. Novelty, defined as the consumer’s perception of newness and surprise, was found to stimulate emotional engagement and interest, while perceived value—comprising functional, emotional, and social dimensions, reinforced the overall utility and meaning of the product experience. All proposed hypotheses were statistically supported. The qualitative findings corroborate these results, highlighting emotional excitement, exploration, and social recognition as key psychological drivers in blind box consumption. The study contributes theoretically by confirming the psychological mechanisms underlying uncertainty-based marketing and provides practical guidance for marketers to design compelling surprise-driven consumer experiences.
Much To Choose, Too Confused To Decide: Investigating Customer Confusion As A Mediator Of Information Overload And Decision Postponement Cindy Desinta; Weni Novandari; Larisa Pradisti
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7320

Abstract

This study aims to analyze the impact of information overload on decision postponement, with customer confusion as a mediating variable, in the context of consumer behavior on e-commerce platforms in Indonesia. The study adopts a quantitative approach, conducted through a survey method using Google Forms as the data collection instrument, involving 150 active e-commerce users as respondents. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that information overload has a positive and significant effect on both customer confusion and decision postponement. Moreover, customer confusion is found to significantly mediate the relationship between information overload and decision postponement. These results support the Stressor–Strain–Outcome (SSO) theory and indicate that excessive information load can lead to confusion, which in turn causes consumers to delay decision-making. This study contributes to the enrichment of theoretical literature in the field of digital consumer behavior and provides practical implications for e-commerce practitioners in managing the information presented to consumers.
Co-Authors Chandra Suparno Cindy Desinta Dimas Dimitralyani Lusi Suwandari Weni Novandari